Looking for some live encoding software? The Ustream Broadcaster software for Mac allows content owners to quickly stream to a live channel or record video content for later use. The desktop application includes additional features to aid the presentation of your video content as well, including screen sharing capabilities, camera switching and being able to broadcast in high definition.
How well do you know your viewing audience? Are you handing your sales team a list of prospects, but want to offer more insight about how interested these leads are? Ustream provides robust individual viewership data and audience metrics to inform marketers and live event producers on the effectiveness of their video content while enabling sales through being able to more intelligently identify highly engaged prospects.
A video thumbnail is an important component of hosting video content online. In many instances, it will be the first thing people see related to the video asset. This can be for external facing assets from a simple Google search, where thumbnails appear in the Video results. It’s also important for internal facing assets using Ustream Align, where channels can be created with a supplemental video gallery with each additional on demand video represented by a thumbnail.
Consequently, a video thumbnail acts as not just a method to preview what the video is about, but also as a “mini-poster” to market that asset. As a result, it’s important to not just make sure a thumbnail is associated with each video, but also to make sure it’s the most relevant it can be. For those looking for a solution that offers greater control over their video thumbnails, Ustream has a suite of cloud based features that include thumbnail generation, selection and also methods to edit the video asset itself in the cloud, which have been recently updated.
The ability to monitor, in real time, stream analytics gives enterprises a way to extract business value from data that is effectively in motion. On external facing streams, this might mean using these metrics to help further bolster attendance through promoting real time statistics on social networks such as noting impressive viewership volume. Going beyond what historical analysis could offer, this gives organizations the ability to inspect and analyze data in order to quickly respond to enhance performance or “right the ship” if the video content is not performing to expectations.
While Ustream has always had an impressive array of real-time analytics, this week the cloud platform expands with a new console that allows enterprises to monitor live stream content to an incredibly granular degree. This includes tools to investigate issues to support real-time decision making, such as validating how widespread buffering issues might be and check the overall stream health. This use case can help determine if a report of a viewer experiencing buffering issues is an isolated problem associated with the viewer’s connection or if it points to a larger problem possibly due to connection issues at the broadcaster’s side. The new console offers a wealth of use cases and increased ways to understand stream performance, from the ingest to delivery side. It also includes a visual and user interface update to the live stream analytics console as well, marking an overall update to the live metric capabilities of the Ustream platform.
Read on to learn more about the real time monitoring and analytic features available to leverage live data regarding video channels.
Looking to stop internal video streaming from overtaxing your network?
Join us tomorrow, Thursday June 23rd at 11:00am PT | 2:00p ET, for a LIVE interactive webinar on eCDN, Ustream’s new solution that allows companies to horizontally scale their video streaming and reach internal audiences without compromising the integrity of their network.
The webinar will:
- Explain how eCDN works
- Demo the admin portal that controls eCDN
- Explore Ustream’s Software Defined CDN (SD-CDN) technology and how eCDN and SD-CDN work together to deliver video deep inside corporate networks and to every corner of the globe.
Register now to learn more about the Ustream eCDN solution
Video streaming privacy and controlling video access can be a challenge at times, and the reasons for wanting to limit access can be varied. Sometimes there can be legal incentives, such as acquiring distribution rights for a concert in only selected areas. Other times it can just be to funnel the benefit of doing that video content to a source controlled by the content owner. For example, making sure beneficial traffic to a website ends up at a page controlled by the user.
This article covers the wealth of features available at Ustream that can facilitate this need to restrict access to streaming content. This includes methods to password protect video assets along with more sophisticated approaches such as restrictions based on demographics like location or age.
This piece is focused on protecting external facing video content. If the need is to instead protect video access for content that has to be internal facing only, Ustream Align offers more granular control to keep video content inside an organization.
Looking for a white label video player solution? Broadcasters can spend hundreds if not thousands on their setups, from top of the line cameras to hardware encoders that can allow for camera switching, only to have the end product touting another company’s brand which can cheapen the viewer experience.
Ustream offers a wealth of features to help customize and allow content owners to control a viewer’s experience. This is presented as part of a white label video platform, allowing the removal of the Ustream branding and also allowing content owners to insert their own. This article covers these features in more depth. It looks at where and how content owners can remove Ustream branding and insert their own and also how content access can be restricted. This includes insight into how content owners can manage elements of the video player, embedding, viewer access, and also the channel page experience.
Wondering what an enterprise content delivery network (eCDN) is and why a company might need one?
Ustream’s eCDN helps enterprises service large viewerships centrally located inside an office. The solution allows companies to horizontally scale their efforts, enabling training sessions and more that can be streamed while not causing bottlenecks for a local network.
Read on to learn what CDNs (Content Delivery Networks) are before diving into what an enterprise CDN is, and finally to learn more about Ustream’s approach.
Today, April 14th, marks the complete launch of the new Ustream viewing experience and the discontinuation of the old experience. This impacts all existing Ustream channel pages that were created before February 18th, 2016, and were not already migrated to the new design.
The new viewer experience brings with it a multitude of new improvements for the desktop and mobile experience around these pages. This includes a cleaner look and also additional features for broadcasters to customize channel page content.
We’re dusting off our blue suede shoes, packing our bags and are ready to hit the road for the NAB 2016 Show in Las Vegas! Will you be joining us? This will be our 5th appearance at the conference, and trust me when I say that it gets better every year! Especially since we are now a part of the IBM family, this time around is already turning out to be one for the ages, we cannot wait to show you what we have in store.
Members of the Ustream team will be onsite and are looking forward to meeting you at the Ustream booth #SU11413. Book a meeting to speak with us, or stop by during our happy hour on Wednesday April 2oth between 5:00p until when the expo floor closes, and be one of first 100 visitors to receive a custom etched “Ustream at NAB 2016” commemorative beer pint or wine glass that you can take home and cherish for years to come. We will also be available at the IBM Video Cloud booth #SL3305 to answer any questions you may have about Ustream’s powerful video technology and how our services fit into the IBM Video Cloud unit. While you are there, make sure to catch one of our daily Ustream theater presentations at 4/18 @ 5:30p, 4/19 @ 1:30p, 4/20 @ 9:30a & 4/21 @9:30a.
Ustream + IBM are planning a lot of great sessions, but there is more to see at NAB. Check out some of the sessions that we are excited for that give you a sneak peek into the direction that the broadcasting industry is headed. Here are some of the talks we are looking forward to at NAB this year that the live streaming community shouldn’t miss:
Broadcast Minds™: Where Today’s Content Leaders Discuss Tomorrow’s Trends
Monday, April 18 | 4:30p – 6:00p
- This session is presented by NewTek, manufactures of the TriCaster encoder, who are bringing together IP leaders in order to discuss where the broadcast industry might be headed in the future. The segment will include looking at today’s IT technology before looking toward where live production might shift in the years to come.
Cisco Presents – Media in a World of Exponential Technology Advances
Tuesday, April 19 | 12:30p – 1:30p
- Produced in sponsorship with Cisco, this panel attempts to predict disruptions that will occur to transform the media landscape, similar to the drastic change that occurred to the camera market where consumer friendly video cameras continue to improve in both quality and decrease in size. This panel is a bit more media focused, but there is a high probability the discussion will be relevant to broadcasters outside of this industry.
4K, UHD, HDR and More – The Future of Video
Tuesday, April 19 | 2:30p – 3:30p
- Sponsored by Ericsson, this super session looks at how the current ramp up toward improved video quality is shaking out at the consumer level. It then dives into a panel featuring people from production houses, agencies, broadcasting, and manufacturing who forecast where video is headed in the future.
We look forward to seeing you there, and in the meantime VIVA LAS VEGAS!
MEET WITH USTREAM AT NAB