Category Archives: Ustream

Ustream Leading Change as Corporations Embrace Live Video

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SF article

“Ustream made a name for itself by giving tens of millions of people the ability to broadcast live video around the Internet for free,” writes Patrick Hoge in the San Francisco Business Times.

Not so long ago, that typical live-video broadcaster was some guy in his basement commenting about the latest gaming console.

To say that “times are changing” would be an understatement. More and more corporations are recognizing the power of live streaming video for internal and external communications, and many are turning to Ustream.

“Video has hit a tipping point,” Ustream CEO Brad Hunstable told Hoge. “Everyone is using Netflix, Amazon, HBO Go. What usually happens is consumer adoption leads enterprise adoption.”

Wainhouse Research analyst Steve Vonder Haar agrees that Ustream is headed in the right direction, predicting that business use of live video would rise from 1.12 billion hours in 2013 to 2.92 billion in 2017, with the technology industry being the largest consumer.

To learn more, read the article on the SFBT website or download our Multichannel Marketing whitepaper.

LinkedIn: Taking Care of Business Through Live Video

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Remember when LinkedIn was seen as just a place for job seekers to connect with employers? How times have changed …

While other social network companies struggle with their identities, LinkedIn remains the undisputed king of online business networking. The average LinkedIn user is educated, accomplished, and keenly interested in the latest insights from the business world — in other words, the perfect audience for live streaming video.

Several years ago, LinkedIn’s leadership embarked on an ambitious quest to join the ranks of Forbes, The Wall Street Journal and other power players in the world of business content publishing and thought leadership. Beginning with articles from a handful of key influencers, the network quickly made the leap to live video on Ustream to take their program to a whole new level.

Today LinkedIn is one of the most active brands in the streaming video space, broadcasting several times each week to a variety of audiences.

LinkedIn Speaker Series

Through the LinkedIn Speaker Series, the social network is leveraging live video to strengthen its position in the thought-leadership sphere. Talks by Arianna Huffington, Barack Obama, Deepak Chopra, and other luminaries have been broadcast live from the LinkedIn campus to a global audience.

To date the LinkedIn Speaker Series channel has garnered more than 250 million views worldwide. Most recently, LinkedIn hosted its first live broadcast from its Singapore office, featuring David Lim, leader of the first Singapore Everest Expedition in 1998.

Job Seeker Webinars

Every month, the LinkedIn Job Seeker Webinar channel presents a live 60-minute webinar to teach job seekers — from recent grads to seasoned professionals — the strategies and best practices that can help them in their job searches.

Download our whitepaper and learn how you can leverage live video for internal communication.

Ustream Snags Two 2014 Streaming Media Readers’ Choice Awards

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Pop the champagne and crank up the party jams: Ustream is the winner of two 2014 Streaming Media Readers’ Choice Awards, for Live Video Platform and Video Advertising Solution!

This year, the readers of Streaming Media voted for their favorites in a record-setting 31 categories. On November 19, the winners were announced at the Streaming Media West conference in Huntington Beach, California, which was broadcast live via Ustream.

Not only is this the highest honor in our industry — it’s also the only awards program decided by the end users (that’s you!). So as you can imagine, we’re feeling pretty darn proud.

Here’s our Sales Engineering Manager, Scott Grizzle, accepting the awards on behalf of the Ustream team:

SMW 1 SMW2

RCA pic

Watch video of Scott accepting the Live Video Platform and Video Advertising Solution awards.

We’re especially thrilled to see LiveAd take home the Video Advertising Solution award. We built LiveAd to offer our clients a more impactful, engaging advertising experience, and to see it emerge as the top vote-getter in its category tells us that, to paraphrase Sally Field, “You like it! You really, really like it!”

So, from the bottom of our humble little hearts, thank you, thank you, thank you for your votes, for your support, and for being the best darn fans a team could ask for!

Learn more about how you can leverage LiveAd and the Ustream platform for your business.

New FCC Rule: One Step Closer to Parity?

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net neutrality

Once upon a time, there was radio. Then came network TV. Then came cable. Then came satellite. Now the FCC is pondering a rule change that could move streaming video one step closer to taking the next seat at this table.

According to Streaming Media, FCC chairman Tom Wheeler has proposed an update to the Commission’s definition of multichannel video programming distributor (MVPD). The new rule would give streaming video services the same powers as cable and satellite companies to gain broadcast and cable content — similar to the change made in 1992 that gave satellite providers parity with cable.

“Today I am proposing to extend the same concept to the providers of linear, Internet-based services,” Wheeler wrote, “to encourage new video alternatives by opening up access to content previously locked on cable channels.”

Just this week, U.S. President Barack Obama joined supporters for what has come to be called “net neutrality” — the idea that service providers should treat all data equally. “This is a basic acknowledgment of the services ISPs provide to American homes and businesses,” the President’s statement reads, “and the straightforward obligations necessary to ensure the network works for everyone — not just one or two companies.”

If approved, the FCC’s move would let streaming-only bundled services compete more effectively by including content now standard to basic cable subscribers. That’s good news not only for streaming video providers, but also for consumers who want a wider range of choices.

Read more in Streaming Media’s blog post or download the Wainhouse whitepaper to learn more about the power of live video.

IBM Selects Ustream to Power Video on New Platform

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Video has become a must-have feature for apps of all shapes and sizes. That’s why when IBM created its latest tool for app developers, they knew that video had to be a part of it. And when it came to choosing a video platform, they looked no further than Ustream.

Earlier this year, IBM introduced Bluemix, a new cloud offering that enables organizations and developers to quickly and easily create, deploy, and manage applications on the cloud. By using Bluemix, developers can shorten their development times, allow for flexible capacity, and address any gaps in internal tech resources.

Ustream is the first and only video platform available within IBM’s new offering. Developers using Bluemix can easily integrate video into their applications or simply use it for communicating the benefits of their business. Other benefits include:

  • Command-line and script-based control of video streaming to simplify development of video-intensive cloud apps
  • Greater freedom in customizing and controlling the way video is used and presented
  • Easy-to-find, easy-to-manage content and API keys via the user-friendly Ustream dashboard experience

To learn more, check out the IBM Cloud channel or download our whitepaper to learn more about Ustream’s solutions.

Ustream Delivers Out-of-This-World Footage of Cosmic Drive-By

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When a comet the size of a small mountain whizzed past Mars a few weeks ago — coming within 87,000 miles of the Red Planet — a fleet of scientific observatories, including NASA’s MAVEN spacecraft, were there to record the action. And thanks to NASA’s Ustream channel, thousands of people around the world were able to observe the historic event. (Read more in “Comet takes near-miss route to Mars,” USA Today)

Speaking to USA Today, planetary scientist Roger Yelle of the University of Arizona called the happening “a once-in-a-lifetime opportunity.” For Mars and the comet to be “coming right next to each other … right after this very sophisticated spacecraft [MAVEN] gets there — it just boggles the mind,” he added.

Comet Siding Spring, named after the Australian observatory where it was discovered in 2013, came from the Oort cloud, one of the coldest, most remote regions of the solar system. While most comets in the Oort cloud tend to stay put, this one appears to have been bumped by a passing star and sent on a trajectory towards the sun.

The “cosmic drive-by” occurred on Sunday, October 19, while most Americans were preoccupied with football. “If your team loses, forget about it and just go to the Ustream,” Padma Yanamandra-Fisher of the Space Science Institute advised at a NASA briefing before the event. “This is a lot more exciting.”

Read the USA Today article, “Comet takes near-miss route to Mars” or download the DemandGen Report On-Demand Webinar to learn how your business can be successful with live video streaming.

How to Amp Up Holiday Sales with LiveAd

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If you’re in the retail business, better start eating your Wheaties, because the holiday sales season is in full swing. And if you find it a challenge to get your marketing message heard during the rest of the year, standing out amidst the eardrum-busting pandemonium of the holiday season can seem like an impossible feat.

Hey, we get it. That’s why we created LiveAd, a game-changing online advertising solution for brands looking to amp up their video marketing strategy.

Video is one of the hottest trends in online marketing, and LiveAd lets you take it one step further by harnessing the excitement of live streaming and targeting the exact audience you want to reach. Since we launched the service just over a year ago, hundreds of Ustream clients have discovered just how powerful this combination can be — clients like HBO.

True-ly Impressive Impact

When HBO released Season 5 of its True Blood series on DVD, it promoted the launch through a “Live From the Set” streaming video event featuring stars of the show answering fan questions. Thanks to LiveAd, HBO was able to create an interactive ad that allowed a targeted audience to not only watch the stream, but also join chats on Facebook and Twitter — and, most importantly, click through to Amazon to place their orders immediately.

How effective was it? The event drew over 135,000 viewers who watched an average of 14 minutes … and it racked up more than 60,000 clickthroughs.

So if your holiday advertising strategy could use a little fresh blood (pardon the pun), think about adding a live video element to pump up your engagement … and your ROI.

To learn more, visit our LiveAd page or check out the DemandGen Report On-Demand Webinar.

 

The Concert For Valor: Saluting America’s Veterans

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concert pic

This Veterans Day, Ustream will provide live streaming services for The Concert For Valor – a free concert to honor our veterans. The Concert For Valor is a first-of-its-kind event designed to bring artists, celebrities and millions of Americans together to honor the courage and sacrifice of veterans, active duty service members and their families. This event will provide a national stage for ensuring that veterans and their families know that their fellow Americans’ gratitude is genuine. Millions of people, including veterans, active duty service members, their families and Americans from all walks of live are expected to watch the free concert.

Performing artists include Bruce Springsteen, Carrie Underwood, Dave Grohl, Eminem, Justin Timberlake, Metallica, Zack Brown Band, and Rihanna.

Watch the show live on TheConcertForValor.com this Veterans Day, Tuesday November 11, 2014 as we broadcast our gratitude to America’s soldiers live from the National Mall in Washington, D.C..

The SMBs Heard ‘Round the World

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Not so long ago, your typical small business was a neighborhood mom-and-pop shop that served a small, local clientele.

Fast forward to 2014, and small businesses are just as likely as IBM to have a truly global presence, with team members and customers located around the world.

With a worldwide footprint comes the need to communicate with audiences thousands of miles away, which can be a challenge for lean-and-mean companies. That’s where Ustream comes in.

Ustream enables thousands of small and medium-sized businesses (SMBs) to realize the benefits of live streaming video. Our clients include some of the most innovative, dynamic SMBs around — businesses like Foster City, California–based Zuora.

Founded in 2007 by three guys in a tiny office, Zuora enables businesses to launch and monetize subscription products and services through its subscription management software. Today the company employs more than 400 professionals at its headquarters in California and at satellite offices throughout North America, Europe, and China.

As you can imagine, managing a team whose locations span nine time zones can be quite a challenge, especially for a small business. How do you keep all your employees engaged and aligned with your mission while still keeping a small-company feel?

Zuora’s leadership found their solution in live streaming video, provided by Ustream. The company began broadcasting its weekly meetings, enabling employees around the world to offer input and ask questions in real time.

But that was just the beginning: Now the company uses Ustream live video to evangelize their brand message. Last year the broadcast of their Subscribed conference in San Francisco attracted more than 20,000 viewers. “That blew away our expectations,” says CMO Brian Bell. “We never expected to get that many watching it live and engaging in the conversation. In fact, it was so successful that when we did the event again in London, we also chose Ustream.”

Read more about Zuora and check out their Ustream channel.

Ustream, the only video platform in IBM’s Bluemix Platform

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Great news! Ustream is currently the first and only video platform that is available within Bluemix, IBM’s cloud platform for developers. Developers leveraging the Bluemix platform can easily integrate video into their applications, or simply use it for communicating the benefits of their business. Thanks to the depth of Ustream’s APIs, the Ustream platform can be directly controlled from Bluemix with little hassle.

Bluemix is an implementation of IBM’s Open Cloud Architecture, leveraging Cloud Foundry to enable cloud application developers to rapidly build, deploy, and manage their applications. IBM has partnered with some of the leading SaaS applications to make this possible.

Cloud applications built on Bluemix will

  1. Reduce time for application/infrastructure provisioning
  2. Allow for flexible capacity
  3. Help to address any lack of internal tech resources
  4. Reduce Total Cost of Ownership (TCO)
  5. Accelerate exploration of new workloads – social, mobile, big data

To learn more about Ustream’s offering in Bluemix, check out our entry in IBM’s Bluemix blog.