Category Archives: Ustream

The New Viewing Experience is Here

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We’re happy to announce that the new Viewing Experience that we’ve announced in December is now publicly available for all broadcasters!

The new channel design comes with lots of benefits:

  • Responsive layout looking great on all screen sizes
  • Large player and more room for the chat
  • Large video gallery
  • Interactive Chat & Social Stream
  • Description now available for VODs
  • Less ads on the page and a lot more room for your content.

Customization options include:

  • Cover image
  • About section with rich text formatting, including images and links
  • Links to external websites (Facebook, Twitter, Paypal etc)
  • Links to your other channels on Ustream

To see the new look in action, check out these channels that are already on the new design:

A great thing about the new design is that all customization will carry over to mobile. The iOS and Android app updates will be released in a few weeks.

From now on all new channels get the new design by default. If you have an existing channel you can choose to migrate to the new design manually until April 2nd, 2016 when the old channel design will be discontinued.

Visit your Dashboard to see what’s new and don’t forget to leave us feedback!

Westminster Kennel Club Dog Show 2016

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Westminster Kennel Club Dog Show

Connecting people through the power of live video technology is something we take very seriously here at Ustream. After all, by 2017 80% of all the world data will be video! But there is only one thing that we feel even more passionate about, and that is our love for dogs. At any given moment there are no less than 2 canines lounging around the Ustream office, and each one is treated as an equal member of the team. Even as we were in discussions with IBM, one thing was very clear. The dogs stay. Which is probably why the Westminster Kennel Club Dog Show is truly the must watch event of the year. More than 2,000 dogs are vying for the ultimate title of best in show, and we all have our favorites.

The festivities kicked off Monday 2/15 at Madison Square Garden in New York City with the winners of the herding, non-sporting, toy and hound groups selected. Tonight we will learn who is the top dog in the sporting, working and terrier groups, leading up to the highly anticipated Best in Show announcement! And since an event this size entails far more action than can be captured on a single channel, the Westminster Kennel Club has dedicated 8 Ustream channels to bring you live action from every single ring.

Tune in LIVE tonight at 5:00 PST to learn who takes home Best in Show! 

A Brief History of Streaming Video

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Video is everywhere, and by 2017 80% of all the world data will be video. It feels like the world suddenly discovered live streaming, which is something we’ve been doing here at Ustream since 2007. In fact, don’t tell Periscope or Meercat, but live streaming on mobile devices isn’t even new. We introduced our first broadcast-capable apps for iOS and Android all the way back in 2009 (really!) and since then we’ve helped Fortune 500 companies launch new products, broadcast concerts from famous recording artists, help citizen journalists document events, and family members share special moment via live, on-the-scenes broadcasts.

Now don’t get us wrong … we’re very happy that live streaming is getting a lot of buzz and that everyone decided to join the party. We’d like to take a step back and show you a brief history of streaming video and how we got to where we are now!

A Brief History of Streaming Video

 

Live Demo: Getting Started with Ustream

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No matter what size your company is, it’s a no brainer that integrating live and recorded video into your communication strategy is the key to success. But where do you start? Luckily our technical Sales Engineer, Adam Pastana, is here to save the day and will walk you through getting started with Ustream, and cover the basics on how to quickly get up and running with the Ustream platform. This live demo will include:

  • Uploading and managing videos
  • Creating live streams
  • Scheduling events
  • Embedding the video player on your site
  • Understanding your viewership analytics

Leveraging Ustream as your all in one video solution is easier than you think! Join us live on Thursday, February 11th, 2016 @ 11am PST | 2pm EST

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Ustream Align: Your Channel Page has a New Design

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We all know that the power of Ustream Align can help you streamline your internal communications while maintaining control of your sensitive data. So its no wonder that companies like Lyft, Slack & Pinterest turn to Ustream’s technology to make sure their entire company, both in house and remotely, stay connected and have access to the resources they need to be successful. It’s the obvious choice!

That’s why we revamped the Ustream Align channel page to make the experience for your viewers the best it can be, including responsive layout for high resolutions screens, easy switching between live and recorded videos and more information about the content they are watching.

Visit your Ustream Align channel page to check out the new look and let us know what you think. Stay tuned, more exciting features for your Ustream Align channels are coming soon!

 

Allstate Unleashes Mayhem at the SEC Championship Game

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Allstate claims that their insurance can protect you from “Mayhem” when it strikes, but what happens when the mayhem is controlled by your biggest football rival?

During the weeks leading up to the SEC Championship game, Allstate invited Crimson Tide and Gators fans to inflict Mayhem on their rivals with assistance from two conveyor belts, one massive shredder and a full tailgate set up complete with a charcoal BBQ, patio chairs, and an entire car. University of Alabama and the University of Florida fans battled it out on Twitter by voting for Mayhem to inflict destruction on their rivals by using the hashtag #ShredAlabama or #ShredFlorida and watched live on Ustream as the carnage unfolded.

“Mayhem continues to be an iconic figure, reminding college football fans to protect themselves from the uncertainties of game day mishaps,” said Pam Hollander, vice president of marketing for Allstate. “And while college football fans can’t control the outcome on the field, we’re excited to give them the opportunity to have an impact off the field and show their team passion leading up to one of the biggest college football match-ups of the year.”

In a partnership with long-time advertising agency partner, Leo Burnett, fans of both teams had the chance to watch the chaos live on Ustream in addition to joining the action on Twitter. With the exception of Saturday’s championship game, the #MayhemTweetOff featured no outside advertising, relying instead on social media, live stream broadcast and the participating schools to get the word out. Do you have an upcoming event that you would like to promote? Now is the time to call!

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Content Delivery And The Demand for Scale

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There is no denying that the internet has ushered in a new age of media and forever changed the way we consume content. We have all felt the effects. Gone are the days that we turned on the television and flipped the dial to the rolling guide channel to see if there is anything to good to watch on TV, and instead we grab our tablets and connected home devices to check out what new movies or shows have been added to one of many OTT (Over-the-Top) subscription services. But as the platforms that audiences use to consume media expands, a new challenge also arises, which is the problem of delivering that content reliably and at scale.

As an individual Internet user, I expect the whole Internet ecosystem to adapt to the changing demand and follow the changes in the industry. As a business person running a company that uses the Internet, I expect my team and myself to constantly monitor our ecosystem, assess changes in demand, and adapt as quickly as possible. If I am responsible for governing the Internet, I have to try to understand the whole ecosystem end-to-end, big and small, and try to keep the interests of the public and businesses in mind when drafting rules. – Arpad Kun

What we are seeing now is tremendous pressure between the pace of change in how we are interacting with digital media in our everyday lives, coupled with the high expectations of reliability in the internet services we use daily. All this, while also navigating the existing ecosystem of players with special interests and a drive toward stricter governance (ISPs, legacy networks, content providers, aggregators, etc.). The issue of content delivery at scale is a larger problem that needs to be addressed at a fundamental level for the long term.

Arpad Kun, Senior Director of Network Operations at Ustream breaks down this issue in detail and offers solutions in his Medium post Content Delivery at the Crossroads: The Ever-increasing Demand for Scale“.

IBM Cloud Video Services: A Revolution in Streaming Video

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When Brad Hunstable created Ustream in 2007 he had a vision to connect people through live online video, and since then Ustream has been on the cutting edge of video technology. Meanwhile over at Clearleap, CEO Braxton Jarratt was developing a way for major media companies to stream their content to their online audience. Jump ahead to current day 2016 and what we’re seeing now is nothing less than another media revolution – and IBM is in the thick of it.

Revolution in Streaming Video

Ustream, along with Clearleap, Aspera & Cleversafe have been brought together to form the IBM Cloud Video Services unit, and the possibilities are endless. Clearleap offers cloud streaming services for companies such as HBO, NFL, Sony Movie Channel, Time Warner Cable and Verizon Communications. Ustream streams video to about 80 million viewers per month for customers including CBS News, PBS NewsHour, NASA and Samsung. The two companies complement each other. Clearleap focuses on the entertainment industry and stored content while Ustream focuses on live video. IBM Cloud Video Services also taps into technology IBM brought into the company through previous acquisitions. In 2014, IBM acquired Aspera, getting hold of technology that speeds large data transfers over broadband networks. Last November, IBM completed the Acquisition of Cleversafe, a developer of software and appliances that enable organizations to quickly store, manage and retrieve unstructured data.

Braxton Jarratt, General Manager, IBM Cloud Video Services believes that when you connect all of these capabilities, you’ve got a complete end-to-end cloud video streaming solution that includes an open platform for third-party developers, digital and visual analytics, and truly global delivery.

Learn more about the future of IBM’s cloud video technology

IBM Acquires Ustream: Behind the Acquisition

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In 2007, John Ham, Gyula Feher, and I started a small company called Ustream with the vision to help military service members around the world connect through the power of video.  As West Point graduates, John and I saw the unique challenges soldiers, sailors and airmen faced while deployed around the world. We teamed up with Dr. Gyula Feher to ultimately build Ustream into what it is today, a leading global video solution provider for live and on demand video.

Today I’m excited to announce the acquisition of Ustream by IBM.  This partnership was a natural choice as IBM is expanding its video portfolio offerings and Ustream has distinguished itself as a leader in video solutions for media and enterprises.

By 2017, 80% of all the world data will be video.  From programs on Netflix to videos on Facebook, this emotional medium has permeated our lives.   Businesses are becoming media companies as well, streaming everything from product launches (think Apple’s iPhone launch events), customer how-to videos, to CEO Townhalls.

IBM is in the midst of a massive transformation, placing the weight of its 400,000+ exceptional employees behind four strategic imperatives: Commerce, Analytics, Security and Cloud. For IBM, acquiring Ustream is a way to turbo-charge their Video strategy: Our technology and business model will become a foundation for the IBM Video Cloud organization to rally around the cloud. In combination with SoftLayer’s global footprint and IBM’s other global capabilities and extensive reach, I can’t think of an organization better suited to tackle this challenge.

Ustream built a world-class video product with a world-class video team.  Now, as an IBM company, we bring our technology solutions to the leader in enterprise and cloud.

I would like to extend my gratitude to Ted Wang and Kris Withrow from Fenwick & West and Mike Marquez from CODE Advisors for helping us finalize the deal.  Special thanks to Jason Kirkorian from DCM and Kahori Matsui from Softbank for believing in us and their continued support over the years.

And, of course, the most heartfelt thanks to our wonderful Ustream colleagues, current and former, who brought this vision to life.  I am truly humbled by your hard work, passion, and unwavering belief that video is the future.  

Thank you.

bhus

 

 

 

Brad Hunstable
Founder and CEO, Ustream

Unlock pay-per-view live streaming with Cleeng

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Cleeng and Ustream have always worked seamlessly in providing broadcasters with a fully-functional and dependable platform to deliver & monetize their content. Ustream’s robust and reliable video streaming service combined with Cleeng’s flexible pay-per-view solution are a match made in heaven. During the last two years over 40 different broadcasters have leveraged the power of our collaboration and have recorded more than 300 live streamed events using Ustream as their preferred platform. What makes broadcasters choose this service partnership?

Time-to-market:

The simplicity and quickness to broadcast high quality live content is valuable for broadcasters, and having a reliable partner that can coordinate and manage a live PPV event is beneficial for their brand, revenues and long term strategy. Cleeng was able to help the Mrs. United States pageant act quickly and set up the live stream via Ustream and create unique viewing offerings (one-time, multi-day passes) to leverage a proven pay-per-view solution with Cleeng.

Flexibility:

Viewers want maximum flexibility and freedom to buy and consume content on the platforms they love most, whether that be mobile, smart TV or any streaming device. The challenge for the broadcaster is to integrate third-party solutions into their existing system as smooth as possible and offer diverse payment options in order to keep up with major competitors. Bashar Communications utilizes the flexibility provided by Ustream and Cleeng by offering live streaming video classes and recorded sessions via Ustream, while the authentication and billing is handled through Cleeng.

Positive ROI:

For many publishers, entering the premium content space is a big strategic leap. Choosing a proven platform cuts out the implementation costs and creates a solid base for growing revenues. The SaaS and PaaS capabilities of Ustream & Cleeng makes the live event deployment effortless. Horse Show Wire is a pay-per-view publisher that was in need of a SaaS solution to provide their audience with unique live shows and at the same time grow revenues. While evaluating alternatives and the options of building their own solution, they tested Cleeng and Ustream on a small-scale pilot event and were very happy with the results.

Live broadcasters are well aware that they need reliable technology partners to expand the market and grow their revenues. Working alongside live event specialists like Ustream and Cleeng is a no-brainer! Contact one of our account representatives and find out more.

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