Category Archives: Ustream

Lights, Camera, Audio, Action! Getting Started with Video Production

Posted on by

When you decide to add video — streaming or on demand — to your marketing strategy, choosing the right tools and technology can seem like an overwhelming task.

“What kind of video camera should I buy?” “Do I really need a top-of-the-line lighting kit?” “Should I go with a handheld or a lavalier microphone?” These are just a few of the questions that might be running through your head as you start planning your first online videos.

Wonder no more, because Ustream’s Director of Product, Alden Fertig, is here with your answers. Join Alden on Thursday, July 23 for our next webinar, Lights, Camera, Audio, Action! Getting Started with Video Production.

You’ll learn:

  • The basic tools and technology you need to create quality videos
  • Options for lighting at three different price points — and what each looks like on screen
  • How to choose the best camera for your needs
  • The pros and cons of different microphone choices
  • What to look for in switching and encoding options

It all starts on Thursday, July 23 at 11am PT / 2pm ET. Register now to reserve your spot

Half a Million Viewers to Join Global Meditation for Compassion via Ustream

Posted on by

On Saturday, July 11, at 9 a.m. Pacific Time, more than 1,500 people will gather in Carlsbad, California for the Chopra Center’s Second Annual Global Meditation for Compassion. With Ustream, the event will allow thousands of additional viewers around the world to join in via Deepak Chopra’s Global Meditation for World Peace channel.

Last year’s event set the Guinness World record for the largest online meditation gathering in history, attracting more than 140,000 viewers from around the world. Organizers expect this year’s event to approach the 500,000-viewer mark. This event is a perfect example of how any organization can leverage video streaming to reach and engage a global audience in a meaningful, impactful way.

The Second Annual Global Meditation for Compassion will feature appearances by Chopra as well as next-generation thought leader Gabrielle Bernstein and CNN en Español anchor Ismael Cala. To follow the event live on Ustream, tune in to the Deepak Chopra’s Global Meditation for World Peace channel on Saturday, July 11 at 9 a.m. Pacific Time. To learn more about Global Meditation for Compassion go here or find tweets using these hashtags: #IamCompassion or #IMeditate.

To learn more about Ustream solutions that can help you communicate on a global scale, check out your options here.


Discovery Channel Broadcasts Shark Week Live on Ustream for Fourth Year

Posted on by

Discovery Channel’s Shark Week has become one of the most anticipated media events of the year. For 2015 — Shark Week’s fourth consecutive year on Ustream — real-live shark divers at the National Aquarium will be answering viewer questions live on Ustream.

During last year’s week-long celebration of all things shark-related, more than 60,000 viewers worldwide followed the action on Discovery Channel’s Ustream channels. As Shark Week 2015 gets ready to kick off on July 5, Discovery is planning a special interactive event where viewers can connect with real shark divers.

On July 6, 7 and 8 at 3:20 p.m. Eastern Time, shark divers will appear live on the Blacktip Reef Shark channel to answer questions from the audience and viewers in real time. Viewers will be able to submit questions via the Social Stream or on Twitter using the hashtag #sharkdiverchat.

Be sure to check out the other Shark Week live cams via Ustream channels throughout the week:

Broadcasters and businesses are using live streaming more creatively these days, which is improving the experience for both the broadcaster and the audience. Discovery Channel’s foresight to not only stream their widely popular Shark Week content, but interact with fans in a real-time setting is something traditional TV is unable to replicate. This type of interactivity represents a growing trend of traditional TV broadcasters and businesses looking to create digital moments to create a groundswell for events and brands.

Shark Week's Fin Fest 2014

Shark Week’s Fin Fest 2014



Are You Ready for Streaming Video?

Posted on by

Sure, video has become the communication platform of choice among enterprise businesses, but how do you know if your organization — not to mention your network — is ready to make the leap?

In our next webinar, Ustream Director of Product Marketing Bob Lee will help you address this question using research data from Frost & Sullivan.

Register to join us on July 9 at 11 a.m. PT for “Is Your Organization (and Your Network) Ready for Streaming Video?” You’ll learn

  • The benefits of video for B2B and B2C businesses
  • The 5 criteria for enterprise video platforms
  • The advantages of live versus recorded video
  • The network requirements and production needs for setting up a streaming video presence

Reserve your spot today, and we’ll see you on July 9!

Streaming Video Engages Employees on Any Device, Anytime, Anywhere

Posted on by

As enterprises face the challenge of managing a global workforce, live streaming video is becoming a must-have resource. By live-streaming employee meetings, training and executive presentations, companies can deliver their messages in a format that unites teams across borders and allows real-time interaction.

According to a recent white paper by Wainhouse Research, more than half of all organizations surveyed (51 percent) reported than they have implemented online video in employee training applications, with 47 percent using video for executive presentations.

To support this growing trend, we recently launched Ustream Align, the industry’s easiest and most scalable video platform with enterprise-grade security. Enterprise clients now have a secure tool designed specifically for their various internal communications needs.

Employee Interaction

Live streaming video allows enterprises to communicate in real time with employees around the globe — and not just for big events like annual town halls. Ustream client Zuora, for example, broadcasts its weekly meetings to employees across nine time zones. “Ustream has been a big part of helping us keep that small company feel,” notes Zuora Founder and CEO Tien Tzuo.


Using streaming video for employee training allows enterprises to save thousands on travel, accommodations and facility rental fees. Unlike pre-recorded video, a live stream allows employees to have questions answered in real time, exchange ideas and even collaborate on solutions.

One organization making effective use of live video as an educational tool is online training destination CreativeLive. Each month, the company broadcasts up to 200 hours of live training sessions, attracting as many as 20,000 registrants for shorter trainings and 150,000 for multi-day events.

Executive Presentations

It takes more than an email to unite your team behind a mission. Streaming video enables CEOs and other top leaders to share their vision with employees in multiple locations using any device in real time, to answer questions, and to encourage discussion and debate.

As Ustream CEO Brad Hunstable recently noted, “Video, especially live, is a powerful medium to engage and communicate with a broad audience in a way that helps create a greater understanding and alignment with corporate goals.” By leveraging the power of live streaming video, enterprises can build a better-informed, better-trained and more highly engaged workforce that’s fully aligned with their goals for the future.

Engaging Your Team with Ustream Align

Posted on by

In today’s global and mobile economy, team members are as likely to be located across an ocean as down the hall. With a workforce on the go and spread across multiple locations — even multiple continents — top leadership faces a unique challenge in the need to create a cohesive culture and to communicate their visions.

More and more executives are turning to live video streaming to help them communicate with their global teams on a personal level — without the travel expenses.

Ustream Align offers organizations a platform with enterprise-grade security for their all-hands meetings, executive chats, shareholder meetings, town halls, trainings and other internal communications. David Gibbons, Ustream VP of Marketing, will be giving a step-by-step product demonstration and sharing the best practices of our most successful Ustream Align partners, join us on June 25 for our next webinar, Using Ustream Align for Internal Communication Needs.

Live Tech Keynotes to Stream Apple WWDC 2015 Keynotes

Posted on by

When Apple’s annual Worldwide Developers Conference (WWDC) kicks off today, audiences around the world will be able to join in live via the Live Tech Keynote (LTK) Ustream channel.

LTK commentators John Coles, Joe de Max and Brian Monroe will deliver live coverage from San Francisco’s Moscone Center from June 8 through June 12. The event’s proceedings are expected to cover the upcoming iOS 9, OS X operating system, iTV and more. Keynote speakers will include GoldieBlox Founder and CEO Debbie Sterling, Walt Disney Animator Floyd Norman, and California Institute of Technology astronomer Mike Brown.

To follow all the action, tune in to the LTK Ustream channel beginning today, June 8 at 10am Pacific Time.

Inform, Educate and Inspire Your Team With Streaming Video

Posted on by

It’s no secret that U.S. businesses are experiencing an engagement crisis. A recent study revealed that 70 percent of American workers are not actively engaged or are actively disengaged, leading to approximately $500 billion in lost productivity.

So, what’s an organization to do? Raise salaries? Increase benefits? Offer more vacation? Not necessarily.

A closer look shows that what’s missing from employees’ lives is engagement. 72 percent don’t understand their companies’ strategies, and 64 percent would like to hear from leadership more often.

That’s where live video comes in.

To find out how, join us on June 11 for our next webinar, Using Video to Inform, Educate and Inspire Your Team. You’ll learn the secrets of successful CEOs for

  • Crafting an effective internal communications strategy
  • Using video to share knowledge and empower employees
  • Producing effective internal video communications

Reserve your spot now

Streaming Your Way to Marketing Success

Posted on by

Marketers across industries, from Fortune 100 companies to small businesses, are facing the same problem: How can we rise above the noise and get our message through to our audience?

A recent study by the University of California, Davis, revealed that the average person is exposed to 100,000 words every day — the equivalent of an entire novel. It’s more challenging than ever to deliver a message that not only engages your audience, but that they’ll retain and recall later.

This is the challenge that Ustream’s David Gibbons addressed in our webinar “Streaming Your Way to Marketing Success,” co-produced by MarketingProfs.

Watch the webinar recording to learn

  • Why marketers can look to television —particularly live television — as a role model in engaging audiences
  • How live video outperforms recorded video in terms of average viewing time
  • How Salesforce combined live video with social streaming to share its CEO’s keynote address with 50,000 people around the world — and LiveAd to capture new visitors
  • How Sony used live video to broadcast the PS4 launch event to a worldwide audience of 8 million viewers — in eight different languages simultaneously

Watch “Streaming Your Way to Marketing Success” now

Audience engagement is key to getting your message heard and remembered.

Audience engagement is key to getting your message heard and remembered.

Gain New Customers Through Multichannel Live Video Engagement

Posted on by

In a marketplace that becomes noisier and more crowded every day, marketers are looking for new ways to engage customers for their products and services.

In the search for new ways to connect, many marketers are turning to an old-school medium for inspiration: television. The average American spends 34 hours each week watching TV, and live events such as the Super Bowl consistently attract audiences of 100,000 or more.

Today’s customers not only crave real-time content, but they also want a seat at the table — the chance to interact and take part in the event as it’s happening.

Ustream delivers on both counts, as detailed in our white paper Gaining New Customers Through Multichannel Live Video Engagement. Download a copy to learn

  • How Martha Stewart used online video to launch a new brand of home paint, attracting 80,000 viewers who watched for an average of 10 minutes each
  • How HBO promoted the DVD box set of “True Blood” through live online video — and used LiveAd to grow the event’s audience to 135,000
  • How iStrategyLabs created a live video campaign to help a small ale brand improve its brand engagement, resulting in sales that exceeded the company’s annual goal by 13–14 percent

Download Gaining New Customers Through Multichannel Live Video Engagement now