Category Archives: Ustream

Highlights from Streaming Media West 2015

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We had a blast in sunny Huntington Beach, California for the 2015 Streaming Media West conference! Between the line up of amazing speakers and meeting with all of you at the Beer Garden & Networking event, it’s difficult to pick our favorite moment of the trip. That was until we heard that Ustream took home 3 Reader Choice Awards, which definitely takes the cake as the best part of the show.


Live Video Platform
Winner: Ustream
After taking home this award for 3 years running, it’s a no brainer that Ustream is the best in the business for live video streaming. Simple enough for beginners, yet powerful enough for professionals, Ustream is the destination for anyone looking to livestream video on the web. Sign up for a free trial and see for yourself!

Advertising Solution
Winner: Ustream LiveAd
The readers have spoken and for the 2nd year in a row Ustream LiveAd technology retains the crown as the leading Advertising solution for live & pre-recorded video. Leverage the power of our massive global syndication network and learn more about your audience with richer analytics than you will find anywhere else. But don’t take our word for it, reach out to one of our account representatives and find our why clients such as HBO and Cisco come to Ustream for their online video advertising needs.

Enterprise Video Platform
Winner: Ustream Align
Our Ustream Align platform made its debut early this year and is already starting to make waves, winning the award for the best Enterprise Video Platform. Inform, educate, and inspire your workforce with easy to use tools that keeps everyone on the same page. Ustream Align is optimized for internal communications, keeping your video secure, minimizing the impact on your network, and reducing the need for IT support making it the perfect internal communication solution for your business. Ready to get connected? What are you waiting for!

We hope to see everyone again next year!

Ustream Wins Streaming Media Readers’ Choice Awards

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The Streaming Media West Readers choice awards the only awards ceremony in the online video industry where the customers have their say in what online video products and services they could not live without.

This year’s awards brought in 250 nominations and opened the voting to readers to select their favorites. Over 3,500 readers voted and casted in a total of nearly 36,000 votes across 29 categories, ranging from Streaming Media to Streaming Media Producers. Finalists were announced in mid-October, the winners were announced at the Streaming Media West show in Huntington Beach, California

Ustream is the winner of 3 Streaming Media Readers’ Choice Awards!

  • Streaming Platform (3rd year in a row!)
  • Advertising Solution (2rd year in a row!) – Ustream LiveAd
  • Enterprise Video Platform – Ustream Align

To try out our award-winning solutions, visit

Video is the Leader of Content Marketing

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When content marketing first came on the scene, text-based content was the norm: white papers, email promotions, and e-newsletters were crammed with words, words, and more words.

Today, with terabytes of text being published online every minute, consumers have had their fill. They’re craving a more interactive experience. And now that video technology is more accessible than ever, marketers have no excuse not to give it to them.

Still think video content is just a “nice-to-have?” Check out the latest statistics from HubSpot:

  •       55 percent of people watch videos online every day.
  •       Video takes up 57 percent of consumer Internet traffic.
  •       Online video now accounts for 50 percent of all mobile traffic.
  •       Using the word “video” in email subject lines boosts clickthrough rates by 65 percent.
  •       52 percent of marketing professionals point to video as the content type with the best ROI.

“Too expensive?” Not anymore.

Not so long ago, only corporations could afford to create and publish professional-looking videos. Fortunately for small businesses, video content marketing no longer requires a five-figure budget. Today, even the smallest businesses can record videos (of good quality) with a low cost HD camera, edit them with cost-effective apps, upload them to a video streaming platform, and easily embed them on a blog, website, or a social media account.

Streaming’s gone mainstream

When we look back on 2015 in the future, many of us will remember it as “the year streaming went mainstream.”

With the growing popularity of video streaming mobile apps (including Ustream), more businesses than ever are using live video. Why? It helps generate a buzz among current and potential customers through:

  •       Live product launches
  •       Virtual conferences
  •       Brand exposure
  •       And more!

So if you’ve been holding back from adding video to your content marketing mix, there’s never been a better time to jump in. Your audience is demanding it. Video content has never been easier to create and publish. Streaming video lets you capture the excitement of live events.

Not convinced?

Check out how SONY gained millions of viewers for their PS4 launch by streaming live online.

Come meet the Ustream team at Streaming Media West!

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Will you be attending Streaming Media West? If so, we’d love to meet you.

If you’re not familiar with Streaming Media West, it’s a 2 day conference where you can learn everything you would want to know about streaming video and have a chance to network with industry professionals. If you are at the conference, come meet the Ustream team at the Beer Garden and Networking Event we are sponsoring on Tuesday Nov 17 at 6pm.

You can see the full program for the conference here.

The Secret to a Positive Company Culture

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Company culture has become an emerging incentive to join a new organization. However, employee empowerment is the true secret factor in creating a positive company culture. Without employees feeling appreciated for their dedication to their role, a healthy company culture cannot be cultivated.

Here are 3 ways employee empowerment results in a positive company culture:

1. Consistent communication is practiced.

70% of US employees are not engaged or are actively disengaged, according to a Gallup study. Communication plays a major role in inspiring your team towards achieving common goals. You can communicate using multiple mediums, such as: email, slack, phone conferencing, meetings, video, and more.

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Just this month in our office, we used our Ustream Align platform to broadcast our townhall for our employees located in Hungary. We have a townhall every Thursday to clarify company objectives, reveal achievements, and introduce our new employees.

2. Managers trust their employees expertise.

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The perk of hiring qualified employees is trusting them to fulfill their tasks without hindering their decision making. Some managers are known to micro-manage their team, rather than encouraging them to utilize their skillset that initially granted them their employment. Modifications can always be applied but it is critical to enable your workforce to produce their assigned projects freely. Employees that perform to the best of their abilities are the ones that feel valued and respected.

3. Project progress and deadlines are reviewed.

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In order to maintain company productivity, management must keep track of the progress of their workforce and deadlines. In our office, we use Asana for our weekly Marketing meetings to go over upcoming tasks and check-off finished projects. It is also a great method of aligning our workforce to be aware of how a particular task is essential for the completion of another. By reviewing responsibilities, employees are motivated to finish assignments on-time and deliver exceptional work.


All employees want to be appreciated for their efforts. Frequent communication plays an important factor in motivating your workforce. Management should enforce structure while providing employees the freedom of accomplishing their tasks as they deem necessary. In order to have a positive company culture, employees need to be appreciated.

Ustream Announces SDK for Apple tvOS

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The walled industry that is TV is about to be disrupted in a serious way.

On September 9, 2015, Apple CEO Tim Cook announced the dawn of a new era in television when he launched the latest version of Apple TV, stating that: “the future of television is apps.” With the new version of Apple TV, you’ll be able to customize your Apple TV homescreen with the apps that you use most, adding new ones from an Apple TV app store will offer thousands of apps. Reviews from around the world, including Bloomberg Business, are already calling Apple TV a “game-changer,” saying it will change the way people discover and consume entertainment.

Available now:  the Ustream Software Development Kit (SDK) for tvOS

With the new Ustream SDK for Apple tvOS, Ustream customers can develop apps for Apple TV that can play live and on-demand video content inside the beautiful Apple TV interface. Now, any content can be available on the TV inside people’s living rooms.

Business Blueprint focuses on Apple TV

Business Blueprint is Australia’s leading business education company. In early August of 2015, they launched “The World’s First 24 Hour Small Business Channel”, using Ustream’s player to expand beyond Australia and reach a global audience with their educational programs. Dale Beaumont, CEO of Business Blueprint, describes their results: “Currently we have been broadcasting 24 hours a day for 6 weeks. We’ve learned a lot about how to run a 24/7 channel and we are pleased with the results. We now have clicked over 18,000 subscribers.”

Available via their web app,, Business Blueprint’s content can be accessed on any smartphone, tablet, or computer. Beaumont and his team recognized the enormous opportunity presented by Apple TV and began working with Ustream to make their service available on the new platform.  “Ustream was the obvious choice for us. We knew that they would be the first to respond to the new opportunities offered by the Apple TV.” said Beaumont. “Our development team has worked really hard to reformat our web app so that it works on tvOS. Thanks to the support of Ustream, we are now ready to begin our submission to the new App store.”

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“We are extremely pleased with the result. It looks beautiful and most importantly it works! Our hope is that thousands of new people will get to see and experience our Business Blueprint channel and we can continue help more entrepreneurs around the world.”

Want to learn more about the Ustream SDK for Apple tvOS? Contact Ustream or call +1 (800) 778-3090

Are You Ready for the Future of Video Marketing?

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We’ve all seen the statistics about video’s value for marketers: how response rates and engagement rise when video is employed and how website conversions increase when video is used on a site to provide information about products or explain how they work. But we’ve just scratched the surface of how marketers can use video to grab an audience’s attention, capture leads, and drive sales.

Let’s look at 5 ways video marketing will evolve in future and how it will affect our marketing strategies and tactics.

1) The Death of Death-by-PowerPoint

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We’ll break away from boring slide presentations with a disembodied voice droning on, minimal audience interaction, and audience limits in the hundreds, replacing them with high-definition video events that can scale to reach massive audiences. We’ll use seamless transitions from full-screen, high resolution views of the presenters to slide content to recorded video clips to keep viewers engage, combining all three elements with green-screen effects that are commonplace on television news and entertainment shows. And we’ll have robust integrated tools that will enable each attendee to pose questions, offer comments, and take polls and tests as if they were in the room with the presenter.

Check out CreativeLive’s live online workshops for creative professionals or Brandlive’s use of live video, social interaction, and conversion mechanisms to create immersive product experiences for brands and retailers.  Another great example is Salesforce’s use of video for their Dreamforce keynotes.

2) Video-on-Demand Gets Interactive

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The vast majority of marketing video-on-demand (VOD) assets are linear and static, but a new class of interactive video tools allow marketers to add interactive elements to videos, offering viewers the ability to engage directly with the content and even follow different paths. Marketers can define branches and embed links, hotspots, and overlays into videos that can display contextual information about products, places, or people when the user clicks or mouses over them, and add quizzes and calls to action to collect information. Interactions like these are proven to boost engagement and increase conversions and they enhance the value and impact of long-form video by making it a more versatile storytelling mechanism.

YouTube Annotations provides some basic interactions, while more sophisticated solutions like Hapyak, Raptmedia, and Interlude offer a wider variety of interactions and more control over the viewing experience. HapYak’s SaaS platform works with a wide variety of video platforms, including Ustream. Raptmedia, like Hapyak, offers a straightforward environment for adding interactions that is easily adopted by novices, while Interlude’s powerful Treehouse application is probably better suited to users with more experience in video production techniques. All of these tools collect detailed data on their interactions so marketers can analyze viewer engagement and the asset’s performance. Take a moment to look at these examples from Hapyak, Interlude, and Raptmedia to see how to take your marketing videos to the next level.

3) Social Trumps Email

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Forget about those tired email campaigns. The future of video marketing depends upon integrating your video platform with your social network account to reach your audience in a matter of seconds with short, impactful videos that outperform print content in open rates, engagement, and click through. But beware… social video requires a different design-mindset than video we’ve used in more traditional channels.

In a CEABlog post titled “5 Digital Innovations Changing Advertising and Marketing in 2015”, Matt Rednor, CEO of Decode Advertising, points out that “As brands shift their spend to online video this year, they’re going to see that just running TV commercials online won’t work as well and will start designing for the flick, creating short-form video ads that people consume in their feeds without sound.” This is particularly true if you use autoplay video on Twitter, Facebook, Instagram and other social channels as these videos are typically muted when they launch.

Want some great examples of short-form video?

  • GE’s Instagram videos make mundane industrial products cool
  • HP launched its Pavillion X360 laptop with a series of 5 six-second Vines
  • Lowes uses stop-motion Vines to educate its customers and promote its brand.  

4) Finding the Unusual Suspects

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We’re pretty good at reaching the people in our databases, but what about all those people we haven’t yet reached? New tools like Ustream LiveAd make it possible to place video ad units on the websites that your target audiences frequent and pull live viewers directly into your live video events, scaling far beyond our normal audiences.

Watch your audience grow exponentially as viewers see your live feed positioned prominently on their homepage or on a blog that they regularly read and then click through to join your live event. Sony Entertainment used this tactic to drive massive audiences for its live broadcast of the PS4 launch (link to PS4 video) and Salesforce used it to boost views of its keynote sessions for its annual Dreamforce conference, reaching 8.9 million viewers in 2014.

5) Viewing the World from Different Perspectives

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Drones are capturing live video feeds from new perspectives during sporting events, concerts, and rallies while wearable cameras are flipping the camera to share what players/participants in sporting events and performers in concerts see and experience. Savvy marketers like Red Bull are branding these broadcasts to drive visibility and create an “edgy” market persona.

While commercial drone use is still in its infancy, realtors across the U.S. are using drones to market high-end properties. And agencies are embracing drones to create interesting, offbeat videos like Cup Noodles Brasil’s combination of drone, wearable, and traditional video footage to present a unique approach to food delivery. By the way, where can I get a chicken head for my drone?

Wearables cameras like GoPro are helping marketers engage viewers with powerful, immersive experiences. For example, the National Hockey League partnered with GoPro to show the speed and artistry of hockey through the eyes of the players. Red Bull’s video of Felix Baumgartner’s record-breaking free-fall jump gave viewers an astounding first-hand perspective of the feat. The low cost and high video quality of these devices enables thousands of people to record and post amazing videos from their wearables every day, showing the power of user-generated content and the ingenuity (and weirdness) of people who have a story to tell and a vision to share. And isn’t that the essence of marketing?


Innovative marketers are already stretching the boundaries of what is possible and vendors of video platforms and tools, social applications, mobile networks and the other technologies mentioned here are watching and listening to consumers and business users to spot trends and tackle problems yet unsolved. We’re willing to bet that you’ll employ some of these tools and techniques in the near future. And we hope that you’ll share what you learn with other video marketers.

“Supermoon Eclipse”: Watch it Live via NASA’s Ustream Channel

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Space lovers, mark your calendars for Sunday, September 27.

On that night, skywatchers in most areas of the world will enjoy a special treat: the first “supermoon” eclipse since 1982 — and the last we’ll see until 2033.

NASA will bring you live coverage of the event through its Ustream channel beginning at 8 pm EDT.

What makes this eclipse “super” is that it’s occurring at the stage in the moon’s orbit where it’s closest to Earth, called the perigee. If you’ve ever looked into the night sky and noticed the moon appearing much larger and brighter than usual, you were probably seeing the moon at perigee, also called a “supermoon.”

In a lunar eclipse, the sun, the moon, and the Earth align so that the moon passes into the earth’s shadow. While these eclipses aren’t particularly uncommon, it’s quite rare for a total lunar eclipse to coincide with a supermoon — only five have occurred since 1900.

The eclipse will be visible in North and South America, Europe, Africa, Western Asia, the Eastern Pacific Ocean region and here on the Ustream channel. The moon will begin dimming slightly at 8:11 pm; the total eclipse will start at 10:11 pm and will peak at around 10:47 pm (all times EDT).

Remember, you can catch all the action live on or on NASA’s channel on

Ustream Rolls Out New Video Player with HTML5 Interface

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Today, Ustream launched a new sleeker, more intuitive player with controls and graphics rendered in HTML5. The new player’s responsive layout automatically adjusts the player size to optimize viewing experience and access to player controls based on the viewer’s device.


In addition to the change from Flash to HTML5 here’s a look at what is new in the player interface:

  • The bottom control bar has been simplified by arranging all the controls into a single bar.
  • The video title has been moved from the bottom bar to the top left of the screen.
  • The viewer count (number watching now and total views) has been moved from below the embedded player to under the title.
  • “LIVE” badges have been moved to the top right and are now only displayed for live broadcasts or live playlists.  Recorded videos no longer have badges.
  • The Ustream logo, located in upper right corner of the player, is now clickable and leads to the Ustream channel page for that video.
  • Player controls are hidden from view while no interaction is taking place to avoid distracting from the video.
  • Social sharing options have moved out of the player window and onto the channel page.

The new player will be used on Ustream channel pages and newly generated embed codes will automatically use the latest version of the player.  Visit the Ustream Support Center for more details on the new player.

Vote now for the 2015 Streaming Media Readers’ Choice Awards!

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STREAMINGMEDIAAWARD-01Voting is now open for the 2015 Streaming Media Readers’ Choice Awards. For five years running, Ustream has been selected as Streaming Media Magazine Readers’ Choice Award winner.

This year we are excited to announce that Ustream has been nominated in five categories:

  • Cloud Encoding/Transcoding Service
  • Enterprise Video Platform
  • Live Video Platform
  • Video Advertising Solution
  • Webcasting/Presentation Solution (Cloud)

You can cast your vote here between now and October 1 – it only takes a second. Streaming Media will announce the finalists — the top three vote-getters in each category — on October 15, and winners will be announced at Streaming Media West in Huntington Beach, California on November 18.

Thank you in advance — we appreciate your support! And, don’t forget to click on the heart at the bottom of this blog post to encourage others to vote!