Category Archives: Ustream

Ustream Snags Two 2014 Streaming Media Readers’ Choice Awards

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Pop the champagne and crank up the party jams: Ustream is the winner of two 2014 Streaming Media Readers’ Choice Awards, for Live Video Platform and Video Advertising Solution!

This year, the readers of Streaming Media voted for their favorites in a record-setting 31 categories. On November 19, the winners were announced at the Streaming Media West conference in Huntington Beach, California, which was broadcast live via Ustream.

Not only is this the highest honor in our industry — it’s also the only awards program decided by the end users (that’s you!). So as you can imagine, we’re feeling pretty darn proud.

Here’s our Sales Engineering Manager, Scott Grizzle, accepting the awards on behalf of the Ustream team:

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Watch video of Scott accepting the Live Video Platform and Video Advertising Solution awards.

We’re especially thrilled to see LiveAd take home the Video Advertising Solution award. We built LiveAd to offer our clients a more impactful, engaging advertising experience, and to see it emerge as the top vote-getter in its category tells us that, to paraphrase Sally Field, “You like it! You really, really like it!”

So, from the bottom of our humble little hearts, thank you, thank you, thank you for your votes, for your support, and for being the best darn fans a team could ask for!

Learn more about how you can leverage LiveAd and the Ustream platform for your business.

New FCC Rule: One Step Closer to Parity?

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Once upon a time, there was radio. Then came network TV. Then came cable. Then came satellite. Now the FCC is pondering a rule change that could move streaming video one step closer to taking the next seat at this table.

According to Streaming Media, FCC chairman Tom Wheeler has proposed an update to the Commission’s definition of multichannel video programming distributor (MVPD). The new rule would give streaming video services the same powers as cable and satellite companies to gain broadcast and cable content — similar to the change made in 1992 that gave satellite providers parity with cable.

“Today I am proposing to extend the same concept to the providers of linear, Internet-based services,” Wheeler wrote, “to encourage new video alternatives by opening up access to content previously locked on cable channels.”

Just this week, U.S. President Barack Obama joined supporters for what has come to be called “net neutrality” — the idea that service providers should treat all data equally. “This is a basic acknowledgment of the services ISPs provide to American homes and businesses,” the President’s statement reads, “and the straightforward obligations necessary to ensure the network works for everyone — not just one or two companies.”

If approved, the FCC’s move would let streaming-only bundled services compete more effectively by including content now standard to basic cable subscribers. That’s good news not only for streaming video providers, but also for consumers who want a wider range of choices.

Read more in Streaming Media’s blog post or download the Wainhouse whitepaper to learn more about the power of live video.

IBM Selects Ustream to Power Video on New Platform

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Video has become a must-have feature for apps of all shapes and sizes. That’s why when IBM created its latest tool for app developers, they knew that video had to be a part of it. And when it came to choosing a video platform, they looked no further than Ustream.

Earlier this year, IBM introduced Bluemix, a new cloud offering that enables organizations and developers to quickly and easily create, deploy, and manage applications on the cloud. By using Bluemix, developers can shorten their development times, allow for flexible capacity, and address any gaps in internal tech resources.

Ustream is the first and only video platform available within IBM’s new offering. Developers using Bluemix can easily integrate video into their applications or simply use it for communicating the benefits of their business. Other benefits include:

  • Command-line and script-based control of video streaming to simplify development of video-intensive cloud apps
  • Greater freedom in customizing and controlling the way video is used and presented
  • Easy-to-find, easy-to-manage content and API keys via the user-friendly Ustream dashboard experience

To learn more, check out the IBM Cloud channel or download our whitepaper to learn more about Ustream’s solutions.

Ustream Delivers Out-of-This-World Footage of Cosmic Drive-By

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When a comet the size of a small mountain whizzed past Mars a few weeks ago — coming within 87,000 miles of the Red Planet — a fleet of scientific observatories, including NASA’s MAVEN spacecraft, were there to record the action. And thanks to NASA’s Ustream channel, thousands of people around the world were able to observe the historic event. (Read more in “Comet takes near-miss route to Mars,” USA Today)

Speaking to USA Today, planetary scientist Roger Yelle of the University of Arizona called the happening “a once-in-a-lifetime opportunity.” For Mars and the comet to be “coming right next to each other … right after this very sophisticated spacecraft [MAVEN] gets there — it just boggles the mind,” he added.

Comet Siding Spring, named after the Australian observatory where it was discovered in 2013, came from the Oort cloud, one of the coldest, most remote regions of the solar system. While most comets in the Oort cloud tend to stay put, this one appears to have been bumped by a passing star and sent on a trajectory towards the sun.

The “cosmic drive-by” occurred on Sunday, October 19, while most Americans were preoccupied with football. “If your team loses, forget about it and just go to the Ustream,” Padma Yanamandra-Fisher of the Space Science Institute advised at a NASA briefing before the event. “This is a lot more exciting.”

Read the USA Today article, “Comet takes near-miss route to Mars” or download the DemandGen Report On-Demand Webinar to learn how your business can be successful with live video streaming.

How to Amp Up Holiday Sales with LiveAd

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If you’re in the retail business, better start eating your Wheaties, because the holiday sales season is in full swing. And if you find it a challenge to get your marketing message heard during the rest of the year, standing out amidst the eardrum-busting pandemonium of the holiday season can seem like an impossible feat.

Hey, we get it. That’s why we created LiveAd, a game-changing online advertising solution for brands looking to amp up their video marketing strategy.

Video is one of the hottest trends in online marketing, and LiveAd lets you take it one step further by harnessing the excitement of live streaming and targeting the exact audience you want to reach. Since we launched the service just over a year ago, hundreds of Ustream clients have discovered just how powerful this combination can be — clients like HBO.

True-ly Impressive Impact

When HBO released Season 5 of its True Blood series on DVD, it promoted the launch through a “Live From the Set” streaming video event featuring stars of the show answering fan questions. Thanks to LiveAd, HBO was able to create an interactive ad that allowed a targeted audience to not only watch the stream, but also join chats on Facebook and Twitter — and, most importantly, click through to Amazon to place their orders immediately.

How effective was it? The event drew over 135,000 viewers who watched an average of 14 minutes … and it racked up more than 60,000 clickthroughs.

So if your holiday advertising strategy could use a little fresh blood (pardon the pun), think about adding a live video element to pump up your engagement … and your ROI.

To learn more, visit our LiveAd page or check out the DemandGen Report On-Demand Webinar.

 

The Concert For Valor: Saluting America’s Veterans

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This Veterans Day, Ustream will provide live streaming services for The Concert For Valor – a free concert to honor our veterans. The Concert For Valor is a first-of-its-kind event designed to bring artists, celebrities and millions of Americans together to honor the courage and sacrifice of veterans, active duty service members and their families. This event will provide a national stage for ensuring that veterans and their families know that their fellow Americans’ gratitude is genuine. Millions of people, including veterans, active duty service members, their families and Americans from all walks of live are expected to watch the free concert.

Performing artists include Bruce Springsteen, Carrie Underwood, Dave Grohl, Eminem, Justin Timberlake, Metallica, Zack Brown Band, and Rihanna.

Watch the show live on TheConcertForValor.com this Veterans Day, Tuesday November 11, 2014 as we broadcast our gratitude to America’s soldiers live from the National Mall in Washington, D.C..

The SMBs Heard ‘Round the World

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Not so long ago, your typical small business was a neighborhood mom-and-pop shop that served a small, local clientele.

Fast forward to 2014, and small businesses are just as likely as IBM to have a truly global presence, with team members and customers located around the world.

With a worldwide footprint comes the need to communicate with audiences thousands of miles away, which can be a challenge for lean-and-mean companies. That’s where Ustream comes in.

Ustream enables thousands of small and medium-sized businesses (SMBs) to realize the benefits of live streaming video. Our clients include some of the most innovative, dynamic SMBs around — businesses like Foster City, California–based Zuora.

Founded in 2007 by three guys in a tiny office, Zuora enables businesses to launch and monetize subscription products and services through its subscription management software. Today the company employs more than 400 professionals at its headquarters in California and at satellite offices throughout North America, Europe, and China.

As you can imagine, managing a team whose locations span nine time zones can be quite a challenge, especially for a small business. How do you keep all your employees engaged and aligned with your mission while still keeping a small-company feel?

Zuora’s leadership found their solution in live streaming video, provided by Ustream. The company began broadcasting its weekly meetings, enabling employees around the world to offer input and ask questions in real time.

But that was just the beginning: Now the company uses Ustream live video to evangelize their brand message. Last year the broadcast of their Subscribed conference in San Francisco attracted more than 20,000 viewers. “That blew away our expectations,” says CMO Brian Bell. “We never expected to get that many watching it live and engaging in the conversation. In fact, it was so successful that when we did the event again in London, we also chose Ustream.”

Read more about Zuora and check out their Ustream channel.

Ustream, the only video platform in IBM’s Bluemix Platform

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Great news! Ustream is currently the first and only video platform that is available within Bluemix, IBM’s cloud platform for developers. Developers leveraging the Bluemix platform can easily integrate video into their applications, or simply use it for communicating the benefits of their business. Thanks to the depth of Ustream’s APIs, the Ustream platform can be directly controlled from Bluemix with little hassle.

Bluemix is an implementation of IBM’s Open Cloud Architecture, leveraging Cloud Foundry to enable cloud application developers to rapidly build, deploy, and manage their applications. IBM has partnered with some of the leading SaaS applications to make this possible.

Cloud applications built on Bluemix will

  1. Reduce time for application/infrastructure provisioning
  2. Allow for flexible capacity
  3. Help to address any lack of internal tech resources
  4. Reduce Total Cost of Ownership (TCO)
  5. Accelerate exploration of new workloads – social, mobile, big data

To learn more about Ustream’s offering in Bluemix, check out our entry in IBM’s Bluemix blog.

Forging New Paths at the Pioneers Festival

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On October 29–30, more than 2,000 individuals representing technology, science and entrepreneurship will gather in Vienna, Austria for the Fourth Annual Pioneers Festival.

Thanks to Ustream, thousands more around the world will be able to experience the event live as it happens through the Pioneers Festival channel.

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Established in 2011, the Festival’s mission is to gather the smartest minds in technology and science entrepreneurship “to showcase, impact and shape our tomorrow.” The 2014 slate of speakers includes Fred Destin of Accel Partners, Nancy Duarte of Duarte Design, Neil Patel of Kissmetrics and Justin Kan of Twitch/Y Combinator.

And if that’s not enough, how about a flying car?

At Pioneers Festival 2014, Slovakian company AeroMobil will unveil the Flying Roadster, the prototype of “the world’s most advanced flying car.” The company has been working on developing a flying automobile for two decades, and on October 29, the world will get its first live look — in person in Vienna and around the globe via Ustream

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Over the last four years, attendance at the Pioneers Festival has grown from just over 1,600 to 2,500 – and Pioneers Festival 2013 attracted more than 55,000 unique visitors worldwide.

It all kicks off Wednesday, October 29 at 10 am CET; to follow all the action, tune in to the Pioneers Festival channel on Ustream.

Case Study: TWiT.tv

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From its humble beginnings with a single podcast, TWiT.tv is now poised to become “the CNBC of tech” — powered by its partnership with Ustream.

Since 2005, the shows of TWiT.tv have provided news, commentary, help, how-to and perspective on the latest trends in digital tech from seasoned experts and journalists. Beginning with a single podcast called This Week in Tech (the source of the acronym TWiT), the online broadcaster now offers more than 20 other top-ranked shows, including This Week In Google, Tech News Today, Green Tech Today, Macbreak Weekly, Windows Weekly, The Daily Giz Wiz and many more.

“Soon after we started the podcast, I could see that video was getting the lion’s share of attention,” recalls Leo Laporte, founder, owner and president of the Internet television channel. “We set up a webcam and started streaming video of me recording the podcast.” But even in 2005, Laporte foresaw a grander future for streaming video.

“I envisioned a time when IPTV [Internet Protocol television] would take off, when people wouldn’t care where they got their TV from traditional networks or Internet broadcasters,” he remarks.

Today, TWiT.tv produces 30 shows and owns a 3,000-square-foot studio in Petaluma, California. Viewers can enjoy the content live as it is broadcast or via download; however, Laporte notes that the live broadcasts are the secret behind TWiT’s special brand of success.

“I came from live TV and radio,” Laporte explains, “so I know firsthand that there’s an immediacy, an urgency, an energy around live broadcasts. Because we’re live, our shows are better — they feel live, even if you’re watching a download.”

Ustream has been a partner of TWiT.tv since its earliest broadcasts. “Ustream is our oldest partner, and it’s the default selection on our live stream home page,” says Laporte. “Our audience is very tech savvy, and they come with the expectation that our broadcast will be flawless. It’s so important that the distinction between Internet broadcasters and ‘real’ broadcasters disappears — we ARE real broadcasters — and Ustream enables us to deliver a real broadcast experience.”

In addition to uncompromising quality, Ustream has also delivered on customer service. “We were very specific about what we wanted,” Laporte notes, “and Ustream has been great about helping us do livestreaming our way. For example, we didn’t want preroll ads — our advertising is a part of the show — and they’ve worked with us every step of the way.”

As livestreaming becomes more popular and accessible to more content creators, Laporte sees his vision for IPTV closer than ever to becoming reality. “Newer televisions are capable of showing IPTV,” he explains. “One day soon, picking up the remote will be the same process for watching network TV as for accessing an Internet show. Then IPTV will be a reality … and TWiT.tv will be right there.”

To learn more, check out the TWiT.tv case study video or download our white paper to learn how you can integrate video into your communication strategy.