Category Archives: Ustream

On The Wings of Eagles

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I’m saddened this week, along with so many of my colleagues, by the loss of a popular and pioneering member of the Ustream community.  Bob Anderson, founder of the Raptor Resource Project and creator of the Decorah eagle cam, passed away yesterday after an illness.  I met Bob almost eight years ago as he explored how to bring global attention to his cause.  He shared his vision on how he wanted to use our video streaming platform to help generate awareness for bird conservation.  Over the years, I developed a close personal relationship with him and had tremendous respect for the man and his work.  His passion for raptors and bird conservation was contagious.

Bob pushed the technological edge to educate and inspire millions around the globe. His partnership with Ustream began in 2008, 10 years after Bob’s first birdcam “Mae’s Internest birdcam” was launched to capture images of ospreys, kestrels, owls and eagles for the world.  Ultimately, Bob’s Decorah Eagle Cam became the most popular live stream of all time with over 324 million views.  He brought this American icon closer to us than ever before.  From live scenes of a mother using her brood patch to warm her eggs while buried deep in the snow to “pipping” to watching these young hatchlings grow and mature — these were annual journeys which millions followed and experienced together in real time.

Bob visited the Ustream offices numerous times and we hosted him at an annual company meeting in the past.  He will be sorely missed.  Our heartfelt condolences go out to his family, Amy Ries and the Raptor Resource Project family, and the Eagle cam community.

Bob, you will be missed by millions.  Thank you for bringing us all “On The Wings of Eagles.”

Brad

Bob Anderson with Ustream founders at Ustream company meeting.

Bob Anderson with Ustream founders at Ustream company meeting.

Gain Massive Viewership for Your Live Event!

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You’ve created outstanding content for your live event and put together all the elements of a top-notch video stream. Now, the only question is, who’s going to see it?

Streaming video captures all the excitement and real-time interaction that only a live event can deliver … but only if you have an audience. Email, social media, and organic search traffic can help get more eyeballs on your live content — but are they enough?

In our next webinar, Ustream Director of Demand Generation David Hewlett will give you the scoop on new, innovative approaches to driving audiences to your live video events. Join David on Thursday, July 30 to learn

  • Why traditional means of promoting your live event are still effective … but they’re not enough on their own
  • How to grow your audience while your event is taking place
  • How Sony gained more than 8 million impressions for a single live streaming event
  • How to increase brand exposure, drive profitability, and engage viewers for your next event

Massive Viewership: From Local Broadcast to Global Event kicks off Thursday, July 30 at 11 a.m. PT. Click here to reserve your spot today!

How to Get the Most From Your Live Streaming Event

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Live video streaming is rapidly becoming the communication method of choice for companies across a wide range of industries. From internal town halls to worldwide product launches, enterprises are leveraging the power of live video to train, inform, engage and build buzz around the world.

Of course, there’s much more that goes into a video stream than clicking the “Go Live” button. To help you get the most out of your live events, we created a complimentary resource, 10 Tips for Successful Streaming. Download your copy to get handy tips on lighting, audio, audience interaction, re-streaming and more.

Click here to grab your copy of 10 tips for Successful Streaming.

Lights, Camera, Audio, Action! Getting Started with Video Production

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When you decide to add video — streaming or on demand — to your marketing strategy, choosing the right tools and technology can seem like an overwhelming task.

“What kind of video camera should I buy?” “Do I really need a top-of-the-line lighting kit?” “Should I go with a handheld or a lavalier microphone?” These are just a few of the questions that might be running through your head as you start planning your first online videos.

Wonder no more, because Ustream’s Director of Product, Alden Fertig, is here with your answers. Join Alden on Thursday, July 23 for our next webinar, Lights, Camera, Audio, Action! Getting Started with Video Production.

You’ll learn:

  • The basic tools and technology you need to create quality videos
  • Options for lighting at three different price points — and what each looks like on screen
  • How to choose the best camera for your needs
  • The pros and cons of different microphone choices
  • What to look for in switching and encoding options

It all starts on Thursday, July 23 at 11am PT / 2pm ET. Register now to reserve your spot

Half a Million Viewers to Join Global Meditation for Compassion via Ustream

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On Saturday, July 11, at 9 a.m. Pacific Time, more than 1,500 people will gather in Carlsbad, California for the Chopra Center’s Second Annual Global Meditation for Compassion. With Ustream, the event will allow thousands of additional viewers around the world to join in via Deepak Chopra’s Global Meditation for World Peace channel.

Last year’s event set the Guinness World record for the largest online meditation gathering in history, attracting more than 140,000 viewers from around the world. Organizers expect this year’s event to approach the 500,000-viewer mark. This event is a perfect example of how any organization can leverage video streaming to reach and engage a global audience in a meaningful, impactful way.

The Second Annual Global Meditation for Compassion will feature appearances by Chopra as well as next-generation thought leader Gabrielle Bernstein and CNN en Español anchor Ismael Cala. To follow the event live on Ustream, tune in to the Deepak Chopra’s Global Meditation for World Peace channel on Saturday, July 11 at 9 a.m. Pacific Time. To learn more about Global Meditation for Compassion go here or find tweets using these hashtags: #IamCompassion or #IMeditate.

To learn more about Ustream solutions that can help you communicate on a global scale, check out your options here.

Chopra

Discovery Channel Broadcasts Shark Week Live on Ustream for Fourth Year

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Discovery Channel’s Shark Week has become one of the most anticipated media events of the year. For 2015 — Shark Week’s fourth consecutive year on Ustream — real-live shark divers at the National Aquarium will be answering viewer questions live on Ustream.

During last year’s week-long celebration of all things shark-related, more than 60,000 viewers worldwide followed the action on Discovery Channel’s Ustream channels. As Shark Week 2015 gets ready to kick off on July 5, Discovery is planning a special interactive event where viewers can connect with real shark divers.

On July 6, 7 and 8 at 3:20 p.m. Eastern Time, shark divers will appear live on the Blacktip Reef Shark channel to answer questions from the audience and viewers in real time. Viewers will be able to submit questions via the Social Stream or on Twitter using the hashtag #sharkdiverchat.

Be sure to check out the other Shark Week live cams via Ustream channels throughout the week:

Broadcasters and businesses are using live streaming more creatively these days, which is improving the experience for both the broadcaster and the audience. Discovery Channel’s foresight to not only stream their widely popular Shark Week content, but interact with fans in a real-time setting is something traditional TV is unable to replicate. This type of interactivity represents a growing trend of traditional TV broadcasters and businesses looking to create digital moments to create a groundswell for events and brands.

Shark Week's Fin Fest 2014

Shark Week’s Fin Fest 2014

 

 

Are You Ready for Streaming Video?

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Sure, video has become the communication platform of choice among enterprise businesses, but how do you know if your organization — not to mention your network — is ready to make the leap?

In our next webinar, Ustream Director of Product Marketing Bob Lee will help you address this question using research data from Frost & Sullivan.

Register to join us on July 9 at 11 a.m. PT for “Is Your Organization (and Your Network) Ready for Streaming Video?” You’ll learn

  • The benefits of video for B2B and B2C businesses
  • The 5 criteria for enterprise video platforms
  • The advantages of live versus recorded video
  • The network requirements and production needs for setting up a streaming video presence

Reserve your spot today, and we’ll see you on July 9!

Streaming Video Engages Employees on Any Device, Anytime, Anywhere

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As enterprises face the challenge of managing a global workforce, live streaming video is becoming a must-have resource. By live-streaming employee meetings, training and executive presentations, companies can deliver their messages in a format that unites teams across borders and allows real-time interaction.

According to a recent white paper by Wainhouse Research, more than half of all organizations surveyed (51 percent) reported than they have implemented online video in employee training applications, with 47 percent using video for executive presentations.

To support this growing trend, we recently launched Ustream Align, the industry’s easiest and most scalable video platform with enterprise-grade security. Enterprise clients now have a secure tool designed specifically for their various internal communications needs.

Employee Interaction

Live streaming video allows enterprises to communicate in real time with employees around the globe — and not just for big events like annual town halls. Ustream client Zuora, for example, broadcasts its weekly meetings to employees across nine time zones. “Ustream has been a big part of helping us keep that small company feel,” notes Zuora Founder and CEO Tien Tzuo.

Training

Using streaming video for employee training allows enterprises to save thousands on travel, accommodations and facility rental fees. Unlike pre-recorded video, a live stream allows employees to have questions answered in real time, exchange ideas and even collaborate on solutions.

One organization making effective use of live video as an educational tool is online training destination CreativeLive. Each month, the company broadcasts up to 200 hours of live training sessions, attracting as many as 20,000 registrants for shorter trainings and 150,000 for multi-day events.

Executive Presentations

It takes more than an email to unite your team behind a mission. Streaming video enables CEOs and other top leaders to share their vision with employees in multiple locations using any device in real time, to answer questions, and to encourage discussion and debate.

As Ustream CEO Brad Hunstable recently noted, “Video, especially live, is a powerful medium to engage and communicate with a broad audience in a way that helps create a greater understanding and alignment with corporate goals.” By leveraging the power of live streaming video, enterprises can build a better-informed, better-trained and more highly engaged workforce that’s fully aligned with their goals for the future.

Engaging Your Team with Ustream Align

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In today’s global and mobile economy, team members are as likely to be located across an ocean as down the hall. With a workforce on the go and spread across multiple locations — even multiple continents — top leadership faces a unique challenge in the need to create a cohesive culture and to communicate their visions.

More and more executives are turning to live video streaming to help them communicate with their global teams on a personal level — without the travel expenses.

Ustream Align offers organizations a platform with enterprise-grade security for their all-hands meetings, executive chats, shareholder meetings, town halls, trainings and other internal communications. David Gibbons, Ustream VP of Marketing, will be giving a step-by-step product demonstration and sharing the best practices of our most successful Ustream Align partners, join us on June 25 for our next webinar, Using Ustream Align for Internal Communication Needs.

Live Tech Keynotes to Stream Apple WWDC 2015 Keynotes

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When Apple’s annual Worldwide Developers Conference (WWDC) kicks off today, audiences around the world will be able to join in live via the Live Tech Keynote (LTK) Ustream channel.

LTK commentators John Coles, Joe de Max and Brian Monroe will deliver live coverage from San Francisco’s Moscone Center from June 8 through June 12. The event’s proceedings are expected to cover the upcoming iOS 9, OS X operating system, iTV and more. Keynote speakers will include GoldieBlox Founder and CEO Debbie Sterling, Walt Disney Animator Floyd Norman, and California Institute of Technology astronomer Mike Brown.

To follow all the action, tune in to the LTK Ustream channel beginning today, June 8 at 10am Pacific Time.