Category Archives: Ustream

Use Ustream Channels to Improve Organizational Communications

Posted on by

Have you ever wondered how you can improve your communications with your employee’s? Have you considered using video? Channels can help you segment your video content, while making it easy to find and consume. Avoid being exposed to an overbearing amount of content that is irrelevant to your department at work.

 

Here are seven ways to improve your internal communications with video channels:

The CEO Town Hall Channel

This channel is used for leadership to communicate organizational strategy, provide updates on company business, and educate the entire organization on the issues and ideas that are critical to driving the success of the business. Dedicating a video channel for Town Hall meetings provides management with a platform that enables them to share their vision with employees, and engage with them to transform the vision into a reality.

The Human Resources Channel

Human Resources teams often use a dedicated channel to provide employees with updates about benefits, regulatory changes, training content, and opportunities. Many organizations turn to video to help explain benefit options, describe the enrollment process, and clearly guide employee’s on how to choose their plans.

The Sales Enablement Channel

Sales people are frequently busy and need up-to-date information about products, services, pricing, competitors, customers, and markets. Many of our customers dedicate a channel to Sales Enablement to provide a quick, one-stop shop for information about the company’s products and services, market updates, and pricing information to help the sales team perform their job more efficiently.

The Partner Channel

Many organizations leverage partners and resellers to sell and service their offerings. Like your sales teams, these partners need up-to-date information about your products and services, pricing changes, market updates, and more. A Partner Channel enables you to tailor this content and makes it easy for your partners to view the content they need.

The Customer Service and Support Channel 

Your Customer Service and Support team engage with customers on a daily basis. Building a Customer Service channel enables you to provide your service team with updates about company products, services, and campaigns that may affect their workload. The Customer Service team can also use the channel to inform the rest of the organization the critical issues customers are experiencing.

The Marketing Channel

Most of us think of Marketing as an outward facing function, but the Marketing team can also help the rest of your organization by leveraging their channel to create an internal pipeline of updates about the market, products, success stories, and information on upcoming campaigns that will help everyone stay informed and aligned.

The Engineering Channel

The people who build our products and services need a voice too. The Engineering channel can be used to share information about upcoming products, services, prototypes, and product initiatives that are under consideration. Since this information is often confidential and proprietary, it is important to have a security feature that ensures your information stays within your organization.

 

Channels are simple to set up and because the concept of channels is a familiar one, your viewers will find it easy to find and view the content. Channels are a benefit for both you and your viewers and the effective use of them can significantly improve your organization’s communications and boost productivity.

For more information about Ustream Align and how channels can improve your internal communications strategy, contact us at (800) 778-3090

 

Ustream VP of Marketing to Speak at Streaming Media East

Posted on by

When thousands of online video pros pour into New York City for Streaming Media East 2015, Ustream VP of Marketing David Gibbons will be among the speakers sharing the stage.

On May 12–13, the New York Hilton Midtown will host more than 2,000 online video professionals for two days of content covering the latest in live webcasting, encoding and transcoding, Over-the-Top video and TV Everywhere, monetizing content, and many other leading-edge topics in the online video world.

Gibbons will be a featured panel speaker for “Integrating Streaming, Video Conferencing, and Unified Communications Solutions” (Session B204) on Wednesday, May 13 at 3:15 p.m. in the Nassau Room. Among his fellow panelists are Harold Turk, Senior Engineering Advisor, Social and Collaboration Engineering, Aetna and Aaron Roe, Director, CTO/ITS, Deloitte Services LP, who will share insights on how enterprises are integrating video conferencing and live video streaming solutions to drive greater value for their organizations.

View the full conference agenda

For enterprises facing the challenges of adapting to a changing workforce and meeting the demands of highly engaged customers, video plays a vital strategic role for both internal and external communications in building understanding and relationships. Today, we stand at a communications precipice that requires businesses to leverage the absolute latest techniques and tools for the highest possible influence and alignment with customers and employees.

As video takes on ever-greater importance in many areas of business life, the paths between one-to-one and one-to-many communications have begun to converge. Join Gibbons and his fellow panelists as they explore the current implications of these developments and provide a sneak peek at what lies ahead.

See you in New York!

New Webinar: Generate Leads and Demand with Video

Posted on by

As companies look for ways to create more impactful content, many are realizing that text alone is no longer enough. Audiences crave a more engaging experience that they can enjoy and share with their peers. Smart marketers are realizing that video enables them to create that experience in a way that builds lasting relationships, generates new leads and grows their bottom line.

Did you know that 80 percent of Internet users watched an online video within the last 30 days — and that 46 percent of them took some action after viewing the video? What would that do for your company’s lead generation efforts?

a

And while on-demand video has become a staple on the Internet, live video offers the added benefits of real-time interaction. To build the most effective strategy possible, you need to leverage both.

To find out how, join us on May 14 for our next Ustream Demand Webinar, Generate Leads and Demand with Video. Our experts will show you how you can incorporate live and on-demand video as a way to generate more leads and drive more business. You’ll walk away with a better understanding of how a blended video strategy can take your marketing — and your revenue — to extraordinary new heights.

The fun begins on Thursday, May 14, at 11am PDT. Reserve your spot today!

On Earth Day and Beyond, Businesses Get Greener With Streaming Video

Posted on by

“The greenest business trip is the one you don’t take,” GreenBiz founder and executive director Joel Makower recently noted in a New York Times story.

Businesses around the world are coming to the same conclusion. For these enterprises, shrinking their carbon footprints by reducing travel isn’t just a benevolent idea. It’s good business, helping them to cut costs while also appealing to environmentally conscious consumers.

According to the Air Transport Action Group, a nonprofit association representing all sectors of the air transport industry, flights produced 705 million metric tons of carbon dioxide in 2013. By replacing in-person meetings with videoconferencing and live events with online streaming video events, businesses can enjoy the benefits of live interaction without adding to the amount of carbon emissions in the atmosphere.

For example, if a New York-based business flies employees from its London location to the headquarters for a summit, each round trip flight would generate 1.53 metric tons of CO2 emissions (source: climatecare.org). By turning the event into an interactive online summit via live video, the company would save more than 3,300 pounds of carbon emissions per round-trip flight. And fewer emissions means cleaner air for everybody.

As a reminder of why this is so important, take a few moments to enjoy the view of our beautiful planet from space, courtesy of NASA’s live stream from the International Space Station.  Also, check out the photos below of Ustreamers doing their part!

Happy Earth Day!

Caitlin, six-year-old daughter of Ustream legal counsel, Anne Ortel, started an Earth Club at her school last week to help students become more aware of environmental problems and come up with ideas for ways to help fight those problems.  Over the weekend, Caitlin spoke with the nursery manager and a store manager at the local Orchard Supply Hardware and convinced them to donate a compost bin for her school’s lunch area for fruit and veggie discards at lunch.  She also convinced them to send a garden worker from OSH to her school to explain composting at an assembly.  Caitlin wants the compost to be used in the currently-empty planters scattered around her school and to have those planters filled with fruit and veggie plantings.

Caitlin, six-year-old daughter of Ustream legal counsel, Anne Ortel, started an Earth Club at her school last week to help students become more aware of environmental problems and come up with ideas for ways to help fight those problems. Over the weekend, Caitlin spoke with the nursery manager and a store manager at the local Orchard Supply Hardware and convinced them to donate a compost bin for her school’s lunch area for fruit and veggie discards at lunch. She also convinced them to send a garden worker from OSH to her school to explain composting at an assembly. Caitlin wants the compost to be used in the currently-empty planters scattered around her school and to have those planters filled with fruit and veggie plantings.

 

Ustreamer Linda Williams and her husband took a hands-on "Mow No Mo'" workshop on Saturday to learn how to convert water-guzzling lawns into beautiful, drought-tolerant native gardens through sheet-mulching.

Ustreamer Linda Williams and her husband took a hands-on “Mow No Mo'” workshop on Saturday to learn how to convert water-guzzling lawns into beautiful, drought-tolerant native gardens through sheet-mulching.

Live Online Video Takes the Spotlight at NAB Show 2015

Posted on by

Last week more than 100,000 media professionals gathered in Las Vegas to get the latest insights in digital content at NAB Show 2015, sponsored by the National Association of Broadcasters. This year’s agenda, which included several new elements, focused on the issues that are shaping the future of new media.

Online Video Conference

For the first time, the event included an Online Video Conference, where executives from digital media firms gathered to discuss issues such as online original content, the migration to over-the-top (OTT) content and online advertising metrics. Among the speakers was Alison Moore, general manager and executive VP of NBCUniversal’s TV Everywhere initiative, who discussed the network’s commitment to providing content across multiple platforms.

Focus on Cybersecurity

Several sessions focused on growing concerns around cybersecurity, and the Technology Luncheon featured a keynote address from John McAfee, founder of McAfee Inc. McAfee discussed the vulnerability of mobile devices as well as how current technology is enhancing data capture.

Teradek Highlights Innovative Products

Ustream client Teradek was on hand again at this year’s event, broadcasting live from their booth on the most innovative products at NAB Show 2015. Watch the video recording here.

New Partnerships and Platforms Announced

Ustream and JVC used the opportunity to announce a partnership that will offer organizations a streamlined experience when broadcasting live video. Read more about JVC’s partnership with Ustream.

Ustream also showed off our newest solution for marketers, Ustream Demand, along with our platforms for internal communicators and broadcasters: Ustream Align and Ustream Pro Broadcaster.

 

Ustream Unveils Latest Video Platforms at NAB 2015

Posted on by

From April 11 through 16, nearly 100,000 professionals from 159 countries will gather in Las Vegas to encounter the latest innovations in content creation and delivery. The 2015 NAB Show offers content professionals from all industries the chance to get hands-on experience with emerging technologies and enjoy unprecedented networking and learning opportunities.

Team Ustream will be on the scene to give attendees demonstraions of our newest innovations. Stop by booth number SL8511 to say hello and learn how marketers can leverage video to improve lead quality and lower customer acquisition costs, how enterprises and organizations can secure their streams for private audiences and how broadcasters can leverage the most scalable streaming platform for reliable, high-definition viewer experiences.

Many of our clients and partners will be there as well, and several of them will be livecasting from the show floor. Be sure to check out these customers and partners and their Ustream channels:

In addition, JVC will be showing off new cameras with one-click streaming via Ustream.

And remember to follow all the pre-show action on Twitter with the hashtag #NABShow. If you’re planning on being there, tweet us at @Ustream and we’ll keep an eye out for you!

Mobile Live Broadcasting For All…by Ustream

Posted on by

Over the past five years, Ustream went from a lone pioneer in the mobile live video space to the leader in an industry that became a cultural phenomena. Live video broadcast from, and to, mobile devices is literally changing the way people and companies communicate.

Last year alone, Ustream delivered over 75 million mobile live broadcasts, making it the most powerful, robust and scalable mobile live video platform in the world.  Now everyone has a satellite truck in his or her pocket.

Recently, a couple startups have generated a lot of attention around the idea that consumers can share live video on Twitter, leading to speculation that this capability might lead to new behaviors in content sharing for both consumers and companies. We wholeheartedly agree. In fact, we’ve been enabling the changing communications tide for some time:

  • Beginning 2010 and into 2011, more than 5 million viewed the Arab Spring democratic uprisings,
  • In 2011, 50 million viewers witnessed and communicated via Ustream during the Japan earthquake,
  • In 2011, a single citizen broadcast the Occupy Movement for 48 hours to more than 2 million viewers, earning him Time Magazine’s Person of the Year,
  • In 2012, anti-Putin protests broadcast to more than 8 million viewers caused Russia to attack Ustream, and
  • In 2014, citizens of Ukraine broadcast the uprising there to more than 10 million viewers.

To meet the needs of companies who want to leverage this behavior shift, we built a powerful set of APIs that allow anyone to create applications that stream live video from mobile devices.

Very soon, we’ll be announcing an addition to our APIs that makes it trivially easy for anyone to create countless variations on the Meerkat concept to leverage mobile devices and live video to communicate in new and creative ways, while leveraging social networks, like Twitter and Facebook, to share their messages.

To accelerate the development of these applications, Ustream is opening its live mobile broadcasting SDK and APIs to the public. Previously available only to Ustream internal developers, the SDK will allow any company to build a Meerkat-like or other creative live video solution and leverage Ustream’s live video platform for immediate scalability. The APIs and SDK will be free for developers to use to create and test their applications.

Soon, any company will be able use Ustream’s simple SDK to harness the communication power of live video, the ubiquity of mobile devices and the unmatched scalability of Ustream’s platform to market their brands or even communicate corporate direction internally. By bringing to market the ability to ‘build your own’ mobile streaming app, communications from brands, media companies and consumers can co-mingle for the ultimate streaming content experience. Whether it’s sports fans in the stands at a NASCAR race, participants in a triathlon streaming from a GoPro, or attendees at a major keynote at a trade show, more than ever brands and media companies will be able to share live experiences from the viewpoint of the consumer.

In addition to basic video sharing, Ustream is adding powerful enterprise class features like security, eCDN and SSO to deliver true business-ready capabilities. At Ustream, we believe that all companies will be media companies. Our goal is to help them unlock their creative potential with live video.

Developers interested in early access to the SDK should visit our landing page: http://www.ustream.tv/platform/live-broadcasting-sdk

Ustreamer Broadcasts Ferguson Shooting Live with Mobile App

Posted on by

When two police officers were shot during a protest in Ferguson, Missouri early this morning, a Ustreamer captured and broadcast it live via their Ustream mobile application.

As of Thursday afternoon, the recording had more than 130,000 views. The integrated live Twitter feed has enabled viewers to comment on and share the developments in real time.

More citizens are taking a journalistic turn and broadcasting live breaking news via social channels. Just last year, three Ukrainians captured the attention of more than 50 million viewers with their coverage of the Kiev protests via their Ustream channel.

In 2014 alone, Ustream hosted more than 75 million broadcast sessions, and our mobile app — a vital tool for citizen journalists — has been downloaded more than 15 million times since it was introduced.

The days of waiting for the evening news to catch up on events are long since past, and citizen journalists are playing an ever-larger role in bringing events as they happen to a worldwide audience. Before a news station has time to deploy a crew, citizen journalists on the scene have already broadcast that live action to viewers across the globe.

You’ll find more broadcast coverage and chatter on Twitter using the hashtags #ferguson and #Ustream.

Improve Employee Engagement Through Live Video (New Webinar)

Posted on by

Did you know that, according to a recent Gallup survey, 70 percent of all American workers are either not engaged or actively disengaged from their jobs?

It’s not just a morale issue. Employee engagement is having an impact on their employers’ bottom line, with the cost of disengaged employees accounting for $450–$550 billion in annual losses of productivity each year.

To reduce the growing challenges associated with disengagement in the workplace, executives are looking for a new, more impactful means of connecting with employees … and finding it in live streaming video.

Live video offers a tool for improving internal communication and driving higher levels of engagement. By broadcasting town halls and other events, senior management can communicate more clearly, more consistently and across all areas of the organization. Employees have opportunities to interact directly with executives in real time, which helps them better understand the company’s mission and to “get on board” with leadership’s vision.

To explore the benefits of live video in building an engaged workforce, Ustream is presenting a live webinar, Improve Employee Engagement Through Live Video, on Thursday, March 19 at 11 a.m. PDT. Webinar host David Gibbons, VP of Marketing at Ustream, will present a series of compelling reasons to integrate video into your employee communication strategy and highlight case studies about companies who are doing just that — with impressive results.

Join us on March 19 to find out how live streaming video can help you break the cycle of detachment and build a more engaged workforce. Grab your spot today!

Ustream Live Video Channel Racks Up 309 Million Views

Posted on by

A Ustream channel broadcasting from a certain livecam in Decorah, Iowa has become the latest Internet video sensation. In fact, it is possibly the most popular live video of all time with more than 309 million views and 94,000 subscribers.

Slide1

The camera, operated by the Raptor Research Project, is located above a bald eagle nest, and last Wednesday night it captured the mother eagle laying her first egg of 2015. By Thursday morning, the channel has racked up an additional 181,000 views.

The Decorah eagles aren’t the only feathered friends building a worldwide audience on Ustream. The OKC Great Horned Owl-Cam channel broadcasts live from a second-story planter ledge at a home in Oklahoma City, where a family of Great Horned Owls made its home in 2012. Now in “Season 4,” the channel has more than 9,000 subscribers and has amassed more than 5.7 million views worldwide.

While these windows into nature are always appealing to a broad audience, they are also a testimonial to the power of live video. Live video is a powerful, tool engaging people with emotional content. Yet, it enables the broadcaster to reach a much larger audience than would ever be possible in-person at a live event. That’s why live video as a communications tool is gaining traction in the enterprise and being used to share exciting corporate events like conferences, product launches, shareholder meetings, executive presentations, trainings, and more.

Here are a couple of tweets you can use if you’d like to share this exciting event with others:

Eagle lays egg live: http://bit.ly/17AmVcC 309+ mil views, 35 days to #Ustreameaglet@foxnews http://fxn.ws/1z5vouW

Power of live video, 309+ mil views: http://bit.ly/17AmVcC, 35 days to #Ustreameaglet@foxnews http://fxn.ws/1z5vouW