Category Archives: Ustream

A Brief History of Streaming Video

Posted on by

Video is everywhere, and by 2017 80% of all the world data will be video. It feels like the world suddenly discovered live streaming, which is something we’ve been doing here at Ustream since 2007. In fact, don’t tell Periscope or Meercat, but live streaming on mobile devices isn’t even new. We introduced our first broadcast-capable apps for iOS and Android all the way back in 2009 (really!) and since then we’ve helped Fortune 500 companies launch new products, broadcast concerts from famous recording artists, help citizen journalists document events, and family members share special moment via live, on-the-scenes broadcasts.

Now don’t get us wrong … we’re very happy that live streaming is getting a lot of buzz and that everyone decided to join the party. We’d like to take a step back and show you a brief history of streaming video and how we got to where we are now!

A Brief History of Streaming Video

 

Live Demo: Getting Started with Ustream

Posted on by

getting_started_with_ustream

No matter what size your company is, it’s a no brainer that integrating live and recorded video into your communication strategy is the key to success. But where do you start? Luckily our technical Sales Engineer, Adam Pastana, is here to save the day and will walk you through getting started with Ustream, and cover the basics on how to quickly get up and running with the Ustream platform. This live demo will include:

  • Uploading and managing videos
  • Creating live streams
  • Scheduling events
  • Embedding the video player on your site
  • Understanding your viewership analytics

Leveraging Ustream as your all in one video solution is easier than you think! Join us live on Thursday, February 11th, 2016 @ 11am PST | 2pm EST

REGISTER NOW

Ustream Align: Your Channel Page has a New Design

Posted on by

align-ve-blog-image

We all know that the power of Ustream Align can help you streamline your internal communications while maintaining control of your sensitive data. So its no wonder that companies like Lyft, Slack & Pinterest turn to Ustream’s technology to make sure their entire company, both in house and remotely, stay connected and have access to the resources they need to be successful. It’s the obvious choice!

That’s why we revamped the Ustream Align channel page to make the experience for your viewers the best it can be, including responsive layout for high resolutions screens, easy switching between live and recorded videos and more information about the content they are watching.

Visit your Ustream Align channel page to check out the new look and let us know what you think. Stay tuned, more exciting features for your Ustream Align channels are coming soon!

 

Allstate Unleashes Mayhem at the SEC Championship Game

Posted on by

Allstate claims that their insurance can protect you from “Mayhem” when it strikes, but what happens when the mayhem is controlled by your biggest football rival?

During the weeks leading up to the SEC Championship game, Allstate invited Crimson Tide and Gators fans to inflict Mayhem on their rivals with assistance from two conveyor belts, one massive shredder and a full tailgate set up complete with a charcoal BBQ, patio chairs, and an entire car. University of Alabama and the University of Florida fans battled it out on Twitter by voting for Mayhem to inflict destruction on their rivals by using the hashtag #ShredAlabama or #ShredFlorida and watched live on Ustream as the carnage unfolded.

“Mayhem continues to be an iconic figure, reminding college football fans to protect themselves from the uncertainties of game day mishaps,” said Pam Hollander, vice president of marketing for Allstate. “And while college football fans can’t control the outcome on the field, we’re excited to give them the opportunity to have an impact off the field and show their team passion leading up to one of the biggest college football match-ups of the year.”

In a partnership with long-time advertising agency partner, Leo Burnett, fans of both teams had the chance to watch the chaos live on Ustream in addition to joining the action on Twitter. With the exception of Saturday’s championship game, the #MayhemTweetOff featured no outside advertising, relying instead on social media, live stream broadcast and the participating schools to get the word out. Do you have an upcoming event that you would like to promote? Now is the time to call!

CONTACT US

Content Delivery And The Demand for Scale

Posted on by

ott

There is no denying that the internet has ushered in a new age of media and forever changed the way we consume content. We have all felt the effects. Gone are the days that we turned on the television and flipped the dial to the rolling guide channel to see if there is anything to good to watch on TV, and instead we grab our tablets and connected home devices to check out what new movies or shows have been added to one of many OTT (Over-the-Top) subscription services. But as the platforms that audiences use to consume media expands, a new challenge also arises, which is the problem of delivering that content reliably and at scale.

As an individual Internet user, I expect the whole Internet ecosystem to adapt to the changing demand and follow the changes in the industry. As a business person running a company that uses the Internet, I expect my team and myself to constantly monitor our ecosystem, assess changes in demand, and adapt as quickly as possible. If I am responsible for governing the Internet, I have to try to understand the whole ecosystem end-to-end, big and small, and try to keep the interests of the public and businesses in mind when drafting rules. – Arpad Kun

What we are seeing now is tremendous pressure between the pace of change in how we are interacting with digital media in our everyday lives, coupled with the high expectations of reliability in the internet services we use daily. All this, while also navigating the existing ecosystem of players with special interests and a drive toward stricter governance (ISPs, legacy networks, content providers, aggregators, etc.). The issue of content delivery at scale is a larger problem that needs to be addressed at a fundamental level for the long term.

Arpad Kun, Senior Director of Network Operations at Ustream breaks down this issue in detail and offers solutions in his Medium post Content Delivery at the Crossroads: The Ever-increasing Demand for Scale“.

IBM Cloud Video Services: A Revolution in Streaming Video

Posted on by

When Brad Hunstable created Ustream in 2007 he had a vision to connect people through live online video, and since then Ustream has been on the cutting edge of video technology. Meanwhile over at Clearleap, CEO Braxton Jarratt was developing a way for major media companies to stream their content to their online audience. Jump ahead to current day 2016 and what we’re seeing now is nothing less than another media revolution – and IBM is in the thick of it.

Revolution in Streaming Video

Ustream, along with Clearleap, Aspera & Cleversafe have been brought together to form the IBM Cloud Video Services unit, and the possibilities are endless. Clearleap offers cloud streaming services for companies such as HBO, NFL, Sony Movie Channel, Time Warner Cable and Verizon Communications. Ustream streams video to about 80 million viewers per month for customers including CBS News, PBS NewsHour, NASA and Samsung. The two companies complement each other. Clearleap focuses on the entertainment industry and stored content while Ustream focuses on live video. IBM Cloud Video Services also taps into technology IBM brought into the company through previous acquisitions. In 2014, IBM acquired Aspera, getting hold of technology that speeds large data transfers over broadband networks. Last November, IBM completed the Acquisition of Cleversafe, a developer of software and appliances that enable organizations to quickly store, manage and retrieve unstructured data.

Braxton Jarratt, General Manager, IBM Cloud Video Services believes that when you connect all of these capabilities, you’ve got a complete end-to-end cloud video streaming solution that includes an open platform for third-party developers, digital and visual analytics, and truly global delivery.

Learn more about the future of IBM’s cloud video technology

IBM Acquires Ustream: Behind the Acquisition

Posted on by


In 2007, John Ham, Gyula Feher, and I started a small company called Ustream with the vision to help military service members around the world connect through the power of video.  As West Point graduates, John and I saw the unique challenges soldiers, sailors and airmen faced while deployed around the world. We teamed up with Dr. Gyula Feher to ultimately build Ustream into what it is today, a leading global video solution provider for live and on demand video.

Today I’m excited to announce the acquisition of Ustream by IBM.  This partnership was a natural choice as IBM is expanding its video portfolio offerings and Ustream has distinguished itself as a leader in video solutions for media and enterprises.

By 2017, 80% of all the world data will be video.  From programs on Netflix to videos on Facebook, this emotional medium has permeated our lives.   Businesses are becoming media companies as well, streaming everything from product launches (think Apple’s iPhone launch events), customer how-to videos, to CEO Townhalls.

IBM is in the midst of a massive transformation, placing the weight of its 400,000+ exceptional employees behind four strategic imperatives: Commerce, Analytics, Security and Cloud. For IBM, acquiring Ustream is a way to turbo-charge their Video strategy: Our technology and business model will become a foundation for the IBM Video Cloud organization to rally around the cloud. In combination with SoftLayer’s global footprint and IBM’s other global capabilities and extensive reach, I can’t think of an organization better suited to tackle this challenge.

Ustream built a world-class video product with a world-class video team.  Now, as an IBM company, we bring our technology solutions to the leader in enterprise and cloud.

I would like to extend my gratitude to Ted Wang and Kris Withrow from Fenwick & West and Mike Marquez from CODE Advisors for helping us finalize the deal.  Special thanks to Jason Kirkorian from DCM and Kahori Matsui from Softbank for believing in us and their continued support over the years.

And, of course, the most heartfelt thanks to our wonderful Ustream colleagues, current and former, who brought this vision to life.  I am truly humbled by your hard work, passion, and unwavering belief that video is the future.  

Thank you.

bhus

 

 

 

Brad Hunstable
Founder and CEO, Ustream

Unlock pay-per-view live streaming with Cleeng

Posted on by

cleengheader

Cleeng and Ustream have always worked seamlessly in providing broadcasters with a fully-functional and dependable platform to deliver & monetize their content. Ustream’s robust and reliable video streaming service combined with Cleeng’s flexible pay-per-view solution are a match made in heaven. During the last two years over 40 different broadcasters have leveraged the power of our collaboration and have recorded more than 300 live streamed events using Ustream as their preferred platform. What makes broadcasters choose this service partnership?

Time-to-market:

The simplicity and quickness to broadcast high quality live content is valuable for broadcasters, and having a reliable partner that can coordinate and manage a live PPV event is beneficial for their brand, revenues and long term strategy. Cleeng was able to help the Mrs. United States pageant act quickly and set up the live stream via Ustream and create unique viewing offerings (one-time, multi-day passes) to leverage a proven pay-per-view solution with Cleeng.

Flexibility:

Viewers want maximum flexibility and freedom to buy and consume content on the platforms they love most, whether that be mobile, smart TV or any streaming device. The challenge for the broadcaster is to integrate third-party solutions into their existing system as smooth as possible and offer diverse payment options in order to keep up with major competitors. Bashar Communications utilizes the flexibility provided by Ustream and Cleeng by offering live streaming video classes and recorded sessions via Ustream, while the authentication and billing is handled through Cleeng.

Positive ROI:

For many publishers, entering the premium content space is a big strategic leap. Choosing a proven platform cuts out the implementation costs and creates a solid base for growing revenues. The SaaS and PaaS capabilities of Ustream & Cleeng makes the live event deployment effortless. Horse Show Wire is a pay-per-view publisher that was in need of a SaaS solution to provide their audience with unique live shows and at the same time grow revenues. While evaluating alternatives and the options of building their own solution, they tested Cleeng and Ustream on a small-scale pilot event and were very happy with the results.

Live broadcasters are well aware that they need reliable technology partners to expand the market and grow their revenues. Working alongside live event specialists like Ustream and Cleeng is a no-brainer! Contact one of our account representatives and find out more.

CONTACT US

CES 2016 Highlights

Posted on by

CES 2016 has wrapped up and this one was quite the show. Aside from the smart cars, televisions, virtual reality and wearable gadgets, we also saw companies push the envelope with connected home devices and technology that promises to not only make our lives easier, but to also learn as we grow. And just like years in the past, Ustream was again the place to be to stay up on all the action and exclusive streaming content. Companies like IBM, Sony and Samsung all reach out to Ustream to help broadcast their announcements live to the world, and here are a few highlights from this years biggest keynotes:

IBM Highlights

ibmces
IBM’s Chairman and CEO Ginni Rometti put the spotlight on Watson and introduced several integrations that will usher in the new cognitive era. IBM has partnered with Softbank to bring intuition to their emotive robot “Pepper”, teamed up with Medtronic to introduce advanced ways to help patients manage their symptoms, connected Whirlpool to the cloud to operate more efficiently, but most notably is their integration with Under Armours’ wearable technology. Watson will soon be able to analyze your daily activity, sleep, and food data and give an insight that compares you with other members in the Under Armour community that are just like you. Learn more about IBM’s plans for the future by tuning into their full keynote on Ustream.

Sony Highlights

sonyces
Aside from a variety of portable speakers and headphones, the biggest news from Sony’s keynote was their upcoming HDR TV line up and most importantly their new 4K camcorder. The FDR-AX53 handycam is the latest addition to Sony’s consumer camcorder line up and packs quite a punch for the price point. The AX53 combines the convenience of portability with the power of their Exmor R CMOS sensor, 1.6x larger pixel size and a 30x 4K Clear Image electronic zoom which extends to 40x when being used at full HD settings. This on top of Sony’s ZEISS lens, brings along features such as advanced aspherical and extra-low dispersion. These features produce accurate color reproduction and some great visual precision, in addition to better reduction in unwanted ghosting and flare from reflections. Find out more about Sony’s upcoming hardware plans by watching their complete presentation on Ustream.

Samsung Highlights

samsungces
Samsung is known for having a huge presence at CES, and this year was no exception. In addition to the HD televisions, notebook computers and mobile devices that you have come to look forward to, a few additional hardware technologies were announced that were not quite as expected. Samsung’s first product offering in the connected home market is their Family Hub refrigerator that includes 3 build in cameras that takes a photograph of the inside of your fridge every time the door is closed so that you can always see what you need to stock up when you are at the grocery store, in addition to a leather belt that tracks your fitness goals by capturing your waist size, number of steps taken and time spent sitting down and offers healthcare and weight management plans based on your personal health goals. Dig deeper into their CES 2016 line up by watching the entire announcement on Ustream.

Whether you are producing a mainstream keynote for an audience of thousands or a local meet up of a couple hundred guests, Ustream is the leading platform to broadcast your message and expand your reach to millions. Find out why our friends over at IBM, Sony & Samsung count on us for our reliable network and live streaming technology year after year. We are waiting to hear from you, drop us a line and schedule a time to chat with one of our account executives.

Guarantee Live Streaming Success from Anywhere

Posted on by

Today’s wireless networks are faster and our mobile devices are more powerful, which means we are no longer limited to the recording studio, and advanced professional looking live streaming including multi-camera production can happen anywhere! Join us as we show you how to combine the powerful technology from Teradek and Ustream to deliver HD live broadcasts in minutes using wireless cameras, Teradek ShareLink bonded cellular technology & mobile devices to guarantee live streaming success from anywhere. Learn more about:

  • Setting up your player and embedding on your site
  • How to stream wirelessly from any camera
  • Switching a live show from your iPad or iPhone
  • Using cellular bonding technology to get a powerful internet connection from anywhere
  • Utilizing interactive features so your audience can participate in the live show

Join us on Thursday January 14th 2016 at 2:00pm EST / 11:00am PST for this live, interactive webinar.

REGISTER NOW