Five Building Blocks for Enterprise Streaming Success

Whether you use video for employee training, town hall meetings or HR updates, technology is transforming how executives get the word out to their remote workforce. In a recent Ustream & Wainhouse Research survey of corporate executives, more than four out of five respondents (81%) describe online video as an effective tool for communicating work-related information.

If you are in the midst of evaluating your streaming technology options, this report can help identify the key features to look for and the capabilities of enterprise streaming platforms that should be considered during the process. For organizations serious about laying a solid foundation for using online video, these issues should be viewed as the building blocks for enterprise streaming success.

Download the research to learn:

  • What IT executives view as the most critical features a video platform must have.
  • Why 48% say that secure content distribution is very important while evaluating their video provider options.
  • How to leverage viewership analytics to make the case for video in the workplace.
  • What factors to consider when producing high quality corporate videos.
  • Using VOD content archives as a key business benefit.

With the ability to create more engaging corporate communications, it’s no wonder that video is being used for a broader array of business applications than ever before. Executives contemplating an investment in video streaming technologies should be aware of the building blocks of enterprise streaming to address the issues most relevant to their specific organizational needs. Download our exclusive research to learn more.

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Video is the Leader of Content Marketing

When content marketing first came on the scene, text-based content was the norm: white papers, email promotions, and e-newsletters were crammed with words, words, and more words.

Today, with terabytes of text being published online every minute, consumers have had their fill. They’re craving a more interactive experience. And now that video technology is more accessible than ever, marketers have no excuse not to give it to them.

Still think video content is just a “nice-to-have?” Check out the latest statistics from HubSpot:

  •       55 percent of people watch videos online every day.
  •       Video takes up 57 percent of consumer Internet traffic.
  •       Online video now accounts for 50 percent of all mobile traffic.
  •       Using the word “video” in email subject lines boosts clickthrough rates by 65 percent.
  •       52 percent of marketing professionals point to video as the content type with the best ROI.

“Too expensive?” Not anymore.

Not so long ago, only corporations could afford to create and publish professional-looking videos. Fortunately for small businesses, video content marketing no longer requires a five-figure budget. Today, even the smallest businesses can record videos (of good quality) with a low cost HD camera, edit them with cost-effective apps, upload them to a video streaming platform, and easily embed them on a blog, website, or a social media account.

Streaming’s gone mainstream

When we look back on 2015 in the future, many of us will remember it as “the year streaming went mainstream.”

With the growing popularity of video streaming mobile apps (including Ustream), more businesses than ever are using live video. Why? It helps generate a buzz among current and potential customers through:

  •       Live product launches
  •       Virtual conferences
  •       Brand exposure
  •       And more!

So if you’ve been holding back from adding video to your content marketing mix, there’s never been a better time to jump in. Your audience is demanding it. Video content has never been easier to create and publish. Streaming video lets you capture the excitement of live events.

Not convinced?

Check out how SONY gained millions of viewers for their PS4 launch by streaming live online.


Wainhouse Research: Businesses Finding Fresh Applications for Live Streaming Video

Town halls and employee training? According to a recent survey by Wainhouse Research, these tried-and-true applications for live online video are quite popular. And these days, hyper-connected businesses are taking one-to-many video further. Much further.

Read the full report here.

In a survey of more than 1,000 executives, Wainhouse discovered that “employee training” and “executive presentations” top the list in terms of the most common one-to-many video applications, coming in at 51% and 47%, respectively. Take a closer look at other responses that scored 40% or higher and you may find some surprises, including

  • Customer service
  • Corporate branding and advertising
  • IT support
  • Product launch
  • Trade show presentation
% of Enterprises Deploying Various One-to-Many Video Applications

% of Enterprises Deploying Various One-to-Many Video Applications

The report goes on to present three case studies — CreativeLive, iStrategyLabs, and This Week in Tech (TWiT.tv) — each of which demonstrates that “live online business video is emerging as a viable alternative for a wide array of corporate communications uses.”

For more results from the survey and their implications on the future of live streaming video for business, you can read the full Wainhouse report here.


Engage! Using Live Streaming Video to Build Employee Involvement

Researchers from Deloitte recently asked more than 2,500 business and HR leaders to rate the urgency of numerous business issues, ranging from workforce capability to diversity and inclusion. No less than 79 percent of respondents rated the issue of employee retention and engagement as “urgent” or “important.”

And how are they doing on that front? Not so great, according to a separate survey by Gallup:

An alarming 70% of American workers are not showing up to work committed to delivering their best performance, and this has serious implications for the bottom line of individual companies and the U.S. economy as a whole.

What’s a CEO to do?

Smart leaders are realizing that, if employees are going to be engaged in their work, they need a direct line to top management. From the mailroom to the boardroom, employees need to know the organization’s mission, they need to know what success looks like, and they need to know that management cares — and they don’t want to read about it in an email.

That’s where live streaming video comes in.

Live streaming video offers employees real-time engagement with top leadership, whether those leaders are delivering prepared presentations or answering questions off the cuff at a virtual town hall. It builds a personal bridge that can fuel a whole new attitude toward the organization and the employee’s role within it.

Take a look at what Ustream client Zuora did when its employee base grew to span across nine time zones. By taking the company’s weekly meetings online via live video, Founder & CEO Tien Tzuo was able to bring Zuora’s workforce “under one virtual roof,” where employees could interact and ask questions in real time. “Ustream has been a big part of helping us keep that small company feel,” says Tzuo. “[It] allows us to create a really rich, interactive experience.”

How can live streaming video help you create a more engaged workforce? Learn more from by registering for our webinar “Business Use Cases for Live Video Streaming” here.


Aberdeen Research: Video Is Key to Rocking the “Hidden Sales Cycle”

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How can video impact sales before a potential customer even talks to a sales rep?

That was the question we answered in our most recent live webinar, featuring guest presenter Maribeth Ross, Chief Content Officer, Marketing Effectiveness and Strategy of The Aberdeen Group.

In “The Impact of Video on the Hidden Sales Cycle,” Maribeth explored the new role being played by content marketing in attracting new customers and the unique advantages that video offers in building those relationships.

Click here to watch the full webinar.

Here are some of our key takeaways from Maribeth’s presentation:

  • Today’s buyers hold more power than ever before. They’re hyper-informed, they’re self-educated, and by the time they speak with a sales rep, many of them have already made up their minds.
  • The “Hidden Sales Cycle” represents the very top of the sales funnel, when buyers are still in “research mode.”
  • Content marketing enables businesses to reach and build relationships with buyers in the Hidden Sales Cycle, by answering their questions and providing the information they’re after.
  • 95 percent of Best-in-Class marketers are using video as part of their content marketing mix.
  • Companies using video see a 4.8 percent average website conversion rate, compared to 2.9 percent for non–video users.
  • Companies using video demonstrate a 19 percent lower average cost-per-customer acquisition — $93 versus $115 for companies not using video.
  • There is a 65 percent difference in the number of deals closed between companies who use video and those who do not.

For more information about how video impacts the Hidden Sales Cycle, download the Aberdeen research paper.


Aberdeen Study: 95% of Best-in-Class Marketers Using Video

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Did you know …

  • … that 95% of Best-in-Class marketers are using video as part of their content marketing programs?
  • … that companies using video require 37% fewer visitors to achieve the same results as companies not using video?
  • … that video users spend 19% less per marketing-generated lead?

Those are just a few of the results from a new white paper published by the Aberdeen Group, The Impact of Video on the Hidden Sales Cycle.

“In today’s marketplace,” the report begins, “the buyers have taken control of their journey, leveraging the Web to conduct research and educate themselves at their own pace. This puts pressure on marketing to own and nurture the buyer relationship earlier and longer than they ever have before — a phenomenon that Aberdeen calls ‘The Hidden Sales Cycle.'”

No question about it: more companies are leveraging content in their marketing than ever before. As the field becomes more crowded, the question becomes how to differentiate — and that’s where video comes in. “The use of video, both live and on-demand,” the report states, “coincides with important increases in performance on key marketing metrics.”

To learn more about how video has become a game-changer in the content marketplace, you can read the Aberdeen white paper here.

 

 


Ustream Leading Change as Corporations Embrace Live Video

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“Ustream made a name for itself by giving tens of millions of people the ability to broadcast live video around the Internet for free,” writes Patrick Hoge in the San Francisco Business Times.

Not so long ago, that typical live-video broadcaster was some guy in his basement commenting about the latest gaming console.

To say that “times are changing” would be an understatement. More and more corporations are recognizing the power of live streaming video for internal and external communications, and many are turning to Ustream.

“Video has hit a tipping point,” Ustream CEO Brad Hunstable told Hoge. “Everyone is using Netflix, Amazon, HBO Go. What usually happens is consumer adoption leads enterprise adoption.”

Wainhouse Research analyst Steve Vonder Haar agrees that Ustream is headed in the right direction, predicting that business use of live video would rise from 1.12 billion hours in 2013 to 2.92 billion in 2017, with the technology industry being the largest consumer.

To learn more, read the article on the SFBT website or download our Multichannel Marketing whitepaper.



Why Video Is the Real King

Medium_VideoKing
If “content is king,” then video is the king of content. As if television and movies weren’t enough, almost 200M Americans (roughly 60% of the population) also watch online videos, and the average number of videos watched per person hovers somewhere north of a staggering 300 per month. As demand for video content has been increasing so fast in the last four years, advertisers have been scrambling to keep up. To give you an idea, online video ad spending in 2011 was $2B. In 2012, just a year later, it had grown to just shy of $3B. In 2013, that number grew again, this time reaching $4.1B. By 2016, online ad spending is expected to reach $8B. A study by Cisco predicts that by 2017, video will constitute 69% of all global consumer internet traffic. 

At face value, the reason for this growth in ad spending is simple: attention. But what drives attention in the first place? For starters… Read the full post on Medium: https://medium.com/@bhunstable/why-video-is-the-real-king-d975e2473f16

See our latest white paper from Wainhouse Research

Download “The Evolving Role of Live Online Video in Corporate Marketing”


Wainhouse Research Finds Live Video Increases Productivity and Improves Corporate Brand Image

We’re excited to roll out our third research paper in collaboration with Wainhouse Research, entitled “The Evolving Role of Live Online Video in Corporate Marketing.”

Live online video is quickly emerging as an engagement tool for marketers looking to cut through the clutter of communicating with external audiences. Whether the video is used to extend the reach of product launch events, to create engaging descriptions of merchandise for sale or to provide richer forms of customer support, the technology is helping to transform best practices in corporate outreach. Based on a survey of 1,007 executives in Q4 2013, live video within the enterprise can serve as a catalyst for increased productivity and improved corporate brand image, amongst a variety of other attributes.

Several findings from the latest report include:

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Increased access will drive adoption – Sixty-three percent of live online video users report that the technology is “easier to use and more reliable than in years past”

Live video will begin to take up more corporate website real estate – Fifty-percent of organizations plan to expand their use of video on corporate websites in 2014 


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