Category Archives: Public Relations

Quick Tips For PR Pros To Leverage Live Video

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Public relations professionals are constantly searching out new methods for spreading a thought leadership message about a product, making a large company announcement, or launching a new product. With all of the different outlets available to reach your audience, live video creates a sense of urgency around your message to boost a product launch or company announcement to the next level.

1. Determine your use case for live video

Deciding on the most appropriate use for live video is always the most difficult part. Whether you’re launching a new product, having a Q&A session, streaming a conference or using live video internally; determining your use case for live video will help you establish goals, outline a strategy and decide what equipment you need.

2. Figure out who your audience is 

If your CEO doesn’t feel comfortable making an announcement to a large audience on live video, utilizing live video for internal communication such as town halls or company announcements is a nice alternative. The live aspect gives employees the opportunity to ask questions via the social stream in real time and help a global company feel more connected as a whole.

3. Test your broadcasting message

Grab your iPhone or Android device and test out your message. All it takes to go live on Ustream is to go to the app store and download the FREE Ustream Broadcaster app. When it’s finished downloading, simply open the app, create a Ustream channel, and press “Go Live”.

4. Invest in quality production equipment

Although the Ustream app is a great tool to utilize when you need to go I’ve fast, a qualify HD camera, microphone and lighting set up can make a world of difference to your broadcast quality. For a full list of recommended equipment, check out Ustream’s recommended equipment.

5. Practice, Practice, Practice!

Just like any recital or performance, there are always weeks of practice and rehearsals involved. Getting your spokesperson in front of a camera for a live event will not only ensure the success of the technology, but will also make them feel at ease when it’s time to go live. Just don’t let them pull a Michael Bay if something goes wrong!

Check out our whitepaper and learn more about how you can leverage live video for your internal communication strategy.

The New Hungarian Ustream Office – Less Drab, More Glamour

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On this week’s Tech Thursday blog, I will take you on a “behind the scenes” journey to show where the magic of Ustream happens. Ustream Hungary moved to an incredible, new office in the heart of Budapest and will now show it to the public for the first time.

Take a tour in Ustream’s New Hungarian office and see where we work hard, dream big, and make Ustream happen!

Ustream has five main offices around the globe Continue reading

WE WON an AWWWard!

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We’re proud to announce that Ustream’s Annual Report of 2013 has been selected as the Site of the Day by the Awwwards.com jury.

But, what is Awwwards exactly, and why do we care about winning this award?

“The awards recognize the talent and effort of the best web designers, developers and agencies in the world. Their mission is to discover, recognize, and promote these talents and their efforts of creating a unique digital experiences that are useful, innovative, intuitive, and beautiful.” Continue reading

5 Tips for PR Pros to get started live streaming in 2014

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As public relations professionals we are always looking for new ways to create social chatter around a product, make a big company announcement, or launch a new product. With the help of live video and the New Year filled with personal and professional goals, live video could be exactly what your company needs to boost a product launch, company announcement, or internal town hall to the next level.

1. Figure out what you can use live video for

Narrowing down what you can use live video for is always the most difficult part. Whether you are considering launching a new product, having a Q&A session, streaming a conference, creative a LiveAd, or only using live video internally; determining what will help you reach your goals, will help determine everything from who will go live on video, to what equipment you need.

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