There are undoubtedly countless “only in SXSW” moments for a non-twitterer like yours truely to really record and archive in web-published format.
Like, for example, having Mark Cuban walk up and spontaneously grab my camera to take a picture of ME — like the Dallas Maverick himself was but a kind stranger I subsequently thanked him as. Or getting a picture with the Geico caveman, in full regalia. Or meeting the various founders and execs of web 2.0 sites I use on a regular basis. Just another day in the life of SXSW Interactive.
But one of the most meaningful moments occurred on the first day of the SXSW Music portion, for the Pimp C tribute at Fuze. A tribute for recently deceased half of UGK, the show featured the other half, legendary underground rapper Bun B. If you aren’t hip to UGK, I forgive you, and I’ll pause as you quickly go Wikipedia them.
So now you know that UGK is Texas underground legends who have hit number one on the Billboard and guested with Jay-Z on Big Pimpin. Yes, there are two other rappers on Big Pimpin. And you know that Bun B hadn’t had much time to mourn Pimp C’s untimely passing.
And right in the middle of the tribute show, right in the midst of a typically molasseses-thick Pimp C beat….
Bun B ever so subtlety broke out in tears. At least I think he did. Check out the evidence here:
And kept on keeping on, hitting every single versed word of his fallen comrade in music.
You better believe their was hardly a dry eye in the building. OR the Ustream chatoom, for that matter.
And that’s not even the last of it. Thanks to the folks at AllHipHop.com, Bun B gave a shout out to all the viewers watching live from home!
Other personal highlights from SXSW Music:
+ BushWick Bill’s surprise appearance at the Bun B show (streamed)
+ Discovering Sabrosa Purr @ the Rock Opera Party (streamed)
+ Discovering the party bumping alchemy of DJ Klever at the Imeem showcase.
+ Discovering Chalie Boy, an ATX musician I would have never heard of outside SXSW. (streamed)
+ Dancing a fool to Flosstradamous… twice in one week
+ Dancing a fool to A-Trak…. twice in one week
+ Observing the Clipse close and in person, as to learn how to get my G on.
+ + Meeting Anthony Volodkin of one Hype Machine, one of my favorite music sites.
+ Watching our day-time music showcase, the Web 2.0 Hoedown, reach up to 670 concurrent viewers and over 100,000 unique viewers total… with barely 30 people at the venue itself. (streamed)