Category Archives: Past Events

Ustream Parties With Ashton and Diddy At This Year’s Annual White Party!

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What a way to celebrate the 4th of July! Over 230,000 of you tuned into the White Carpet, Malaria No More, and PTWITTYTV streams live from this year’s annual White Party! Besides being held in Los Angeles this year, the White Party was co-hosted by P.Diddy and Ashton Kutcher and helped raise money for Malaria No More, a charity dedicated to ending malaria.

Check out John Ham, founder and CEO of Ustream, hanging out with Diddy!
John Ham and P.Diddy

And here’s Brad Hunstable, founder and President of Ustream, chatting it up with Russell Brand:

Here are some of our other favorite highlights from the party:

Ashton and Demi say “hi” to Ustream
Diddy gets the word out about Malaria No More
Russell Brand for Malaria No More
Ashton pulls off some Cirque du Soleil moves
Chris Brown dances to Thriller

What were your favorite moments? Leave a comment with a link to your favorite White Party moment!

Record On Ustream – A Day To Remember

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Today proved to be historic not only for the inauguration of our 44th president, but also because it was an amazing day for Ustream!

It was the biggest day Ustream has seen since the Election on Nov. 4, surpassing our record of one million streams for one event. What’s more, Ustream had hundreds of separate inauguration-related streams. Our streams were conversational and niche, with hosted professional streams as well as user-generated broadcasts.  We had our personal best today, so why not brag alittle?

Some highlights:

- Ustream powered more than an estimated 3.8 million streams today
- 400,000 concurrent people were watching Inauguration events at any given moment during the speech and swearing in.

- Tens of thousands watched live on the iPhone

If you watched a Ustream live stream today, please vote for us in this poll!
http://mashable.com/2009/01/20/inauguration-coverage

Thousands of people watched the inauguration from our newly-released viewing app. You can download it here:
http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=301520250&mt=8

Here are a few photos of Ustreamers watching today’s events unfold. Enjoy!

Puppycam popularity (Today Show, CNN, and NBC)

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It all started 5 weeks ago, when a SF couple decided to setup a live puppy cam on Ustream. Ever since they hit the “broadcast now” button things have been interesting around the Ustream offices. Due to the “cuteness” of the puppies, the show, to quote NBC news anchor and managing editor Brian Williams, “has taken the web by storm.” 4 million people worldwide checked in on 6 of the most adorable puppies we’ve ever seen. It’s been remarkable to see how 6 little puppies have gotten so “big.”

The CNN segment is humorous. The Today Show segment is informative – make sure to watch!

Here are a few samples of their recent popularity:

Here’s the CNN segment:

The Today Show:

NBC Nightly News:

The Anatomy of a Successful Music Broadcast Event

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Guiding countless artists and musicians through the live broadcast experience, you learn a tip or two regarding the science of a successful broadcast. There are a few elements involved that really contribute to a successful music broadcast: content, interactivity, promotion, and most importantly, distribution (aka embed syndication). Half of my job entails that our featured broadcasters hit on as many of those criteria as possible.

Enter Amalgam Digital. The indie online record label with a penchant for innovative online initiatives put together a pitch perfect broadcast event for their newly acquired star talent, rapper Joe Budden. Once upon a time, Joe Budden was a Grammy-nominated, major-label artist with a monster single in heavy rotation.

Half a decade later, Joe Budden and the Amalgam Digital team organized a broadcast event that far outperformed most of the bigger name, currently “hot” artists that have passed through the broadband walls of Ustream.TV.

Here’s how they did it…

Content:
The concept was simple but effective: Joe Budden would start the broadcast with a Q-and-A webchat, then segway into the final studio session as he worked on the finishing touches of his upcoming “Padded Room” album. This works on several levels:

1.) Interactivity: Live video allows for real-time interactions — take advantage of it. Viewers can watch recorded content anytime they want and leave one-off comments, but there’s only one chance to BE a part of the content. Give your fans that in-the-moment excuse to show up on time.

2.) Exclusive peak at the creative process: Watching two hours of someone’s workday can be boring if it’s pre-recorded. But there’s a certain magic to hearing snippets of an anticipated album for the first time, especially AS it’s being created. Give your fans a chance to say “I was there when…”

3.) Stamina: Broadcast events are like real-world music events; sometimes folks show up late. Joe Budden planned on going 3+ hours, giving his fans plenty of time to gather around and build viewership momentum. Too often, artists shut off a broadcast after chatting for 30 minutes, leaving their fans hanging at the peak of their interest. Give your broadcast a breathing chance to go viral… go for the distance!

While the Budden event was clearly a one-off, I should also mention that regularly scheduled programming also plays well over live video.

And that’s content for ‘ya… let that marinate as you cook up some creative inspiration.

Promotion:

If a tree falls in an empty forest, does it make a sound?

Amalgam Digital did a great job making sure that forest was full of people. Two days before the broadcast, Amalgam sent out a press release announcement to their network of bloggers and online pubs. Pitching it as an innovative live broadcast event that it was, several online publications bit:

Myspace, Myspace, Myspace…

… and Purevolume and Facebook and Virb and blogs and websites and label sites. Make blasts, embed onto your profile.

Get creative. Ask your fans to take embeds and throw it up wherever they can. Give out an autographed CD to the fan that embeds and blasts on the most amount of websites, blogs and landing pages.

Embed Syndication:

But more than just getting the word out, Amalgam took the next critical leap and hooked uber hip-hop blog Nahright.com to syndicate/embed the entire experience from it’s own eyeball-heavy domain:

Once it hit Nahright.com, a trail of copycat blogs picked up the syndication embeds, effectively creating an instantaneous viral trail on a LIVE event! Check out some of the stops on the trail:

Tapedown.com
DigitialUnderground.com
YoRapper.com
Realtalkny.Uproxx.com

Sometimes broadcasters get protective over their content and their own destination sites. Indeed, 90% of the Budden studiocast was viewed via embeds outside of the Amalgam/Ustream domain.

Ask team Budden yourself, and they’ll tell you that embedded distribution via Nahright was directly responsible for their record-smashing traffic on AmalgamDigital.com. Taking advantage of Ustream’s hyperlinkable text overlays (see below), Amalgam brought Joe Budden front and center to where the eyeballs were already glued. The in-video hyperlink overlay effectively converted those viewers who were already hooked:

Lesson being, be very open about your content. Don’t have access to uber-bloggers? Start with the sites you have control of. Post and embed on your Myspace and Purevolume accounts, your blogs, your sites, etc. Give your fanclub or street team the embed codes, and let them go wild tagging up the clean white walls of the internets. Send out text message blasts to your friends.

Point being, go directly to where the eyeballs are at. Attenion spans are short these days, so fid ways to reduce the amoun of clicks it takes to get to your show, and you’re golden.

The Aftermath:

Digital Amalgam smashed their previous single-day traffic numbers, translating into a spike in pre-order sales for their digital music storefront. With an ounce of creative vision and a dash of inspired execution, Jay and Felix over at Amalgam Digital took advantage of Ustream’s gratis platform to the fullest, garnering the type of Buzz and PR normally reserved for big budget marketing campaign.

Do you have the next killer idea for your artist or music event? I’d love to hear it out and help you execute. Shoot your idea and contact on over to music ustream dot TV. Let’s make it happen!

Stream videos at Ustream

Weekly Music-on-Ustream Update #1

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Thanks to the ever-growing presence of musicians and artists on Ustream, I’m thinking of creating a weekly update on this here blog of upcoming events, past-event recaps, and all the lines of embeds in between. Task #1 is overhaul this boring title; leave me some suggestions in the comments, please, for the sake of the English language!

On to the updates: We’ve got two great in-radio performances coming up this week:

First up, Sophie’s Lounge has another great acoustic performance set-up from none other than John Mayer. Starting tomorrow, July 29, at 4 pm PDT / 7 pm EDT, John Mayer will play what YOU request. Get your vote on in Radio Sophie’s site here.

Next up, Good Charlotte have a performance lined up this Wednesday, July 30, Noon EDT / 9 AM PDT, over at XL 106.7 in Orlando. The same guys that brought you Red, Hot and Boom – one of the bigger Radio Station summer concerts to stream on Ustream — deliver their first in-studio performance; Good Charlotte fans will not want to miss this!

Finally, did you guys miss Switchfoot? After a week-and-change hiatus to tour, they’re back doing their studio webcam thing! Give them a warm welcome back!

In past news, two very cool artist webchats from last week, that you might have missed:

Nas Live Chat from his Hotel Room, moments after making his Fox News protest that made the Colbert Report (same clothes and everything… made you look!):

Live streaming video by Ustream

Later that day, Ustream pioneer Tori Amos stopped by to chat up her new comic book, Comic Book Tattoos:

Live Video streaming by Ustream

We have some BIG, innovative music projects with major artists lined-up in the pipeline the next few weeks, so keep your eyes and ears pealed for this blog. And all you Ustream poets and linguists, don’t forget to suggest me a new title for this music update series! Link Love promised!

What does Shinedown and Jessica Simpson have in common?

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Shinedown came, they saw, they chatted, they recorded. As I type this, they’re rocking out a sold-out crowded venue in Houston, having just chatted out thousands of fans in a crowded room in Ustream.

Here’s the vid:

Free .TV show from Ustream

Also, some fun screencaps of Shinedown shenanigans:

Now go buy there album — The Sound of Madness — and tell ‘em Ustream sent you!

Special thanks to the good folks at Atlantic Records… you know who you are!

And on the complete opposite end of the musical genre spectrum, Jessica Simpson has graced the screens of Ustream players worldwide last week, via the good folks at KFrog Radio. Here’s the proof:

Web TV provided by Ustream

Events No Longer Bound By Location: Apple WWDC Keynote

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applewwdc.png

When Steve Jobs talks there is almost a religious feel to his words – people listen and are mesmerized. Whatever Steve says is truth – whatever Steve presents is gold.

The Apple WWDC is extremely exclusive – reserved to those with influence and power. A mere hand full of people actually made it into the much anticipated Steve Jobs keynote thus leaving the masses in the dark.

Ustream.tv solved this.

The keynote was streamed LIVE to nearly three hundred thousand people total and nearly sixty thousand at any given time. That is amazing. Those hundreds of thousands of people did not have to wait a couple hours to find out what was said, they didn’t need to sit alone in their room twiddling their thumbs – Oh no – The masses gathered on Ustream.tv and together listened LIVE to Steve Jobs unveil the 3G iPhone. In the moments leading up to it they nervously talked in the chat room and once announced cheered together. The excitement gave me chills.

We are honored to have provided this. There are so many events world wide that are just itching to be streamed. There are so many people aching to watch. It’s up to you to stream it.

Contact us at events@ustream.tv if you need help with promotion or set up. We want you to have the most flawless live stream ever and we will do everything and more to make sure that happens.

Thank you for creating shows and building this community. It is you, the Ustreamer, who is making live video huge. Now lets step it up a notch.

Digg Town Hall Numero 2 Went GREAT!

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Kevin Rose and Jay Adelson.

Yes a dog kept running back and forth behind them, yes they were drinking soda instead of their usual imported beers, and YES they both matched at the beginning of the Town Hall…

BUT!

They had a great Town Hall. They answered tons of questions and enjoyed themselves throughout. It looks easy, but lets give them a round of applause, or at least a golf clap as you sit there behind your computer screen. Bravo Digg, Bravo.

If you missed the recording, I included the embed below. Enjoy :)

Stream 50 or Die Trying: G Unit Live on Ustream

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50-crop.jpg

50. Cent. On. Ustream.

When it comes to music superstardom, it’s hard to top the plateau that 50 Cent continues to ascend. Thanks to savvy of his G-Unit label folks, 50 Cent has officially flirted with the cutting edge of social media.

This past Saturday, May 3rd, 50 Cent decided he wanted to interact live with his fans, all the way from his hotel room in Cape Town South Africa. With zero promotion save for a last minute email blast to his registered fans, 50 Cent drew thousands of fans to his stream. Originally scheduled for 1 hour, 50 Cent and his G-Unit comrades — Lloyd Banks and Tony Yayo — clearly were having so much fun interacting live with their fans, that they ended up streaming for nearly 3 hours!

Here are the first two hours of the stream. We had to cut out the last hour because 50, Lloyd and Yayo were having a bit too much fun ;-). Catch it LIVE next time around so you don’t miss out on the unedited hi jinks of cultural icons! Still, plenty of entertaining stuff, enjoy!

Penny Arcade Draws Comics Live – Creativity to the MAX!

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Penny Arcade, the epic top dog of all internet comics, has started using Ustream! In an amazing example of creativity the creators of Penny Arcade have been drawing the comics live!Penny Arcade - “Cookie BRB”

It takes a creative forward thinker to fully take advantage of live video. Unlike television shows, or even live television, Ustream allows you to interact with your viewers. Now with television in mind you wouldn’t know what to do with this – you’d sit there doing your show but fail to acknowledge your viewers. Penny Arcade isn’t even thinking of TV. They’re thinking internets and only internets. The show is awesome.

Not only do they draw the new comics in front of a thousand fans – they talk to the chat by scribbling words across the comic! “getting a cookie BRB” or “hi user3434″ isn’t a rare sight on the Penny Arcade live stream.

Its so exciting to see the many ways people think up to use Ustream. Classrooms, eclipses, speeches, tech shows, voice lessons, and now comics drawn in front of yours eyes. I wonder what will be on tomorrow…