Live-streamed video, enabled by a cloud-based video platform, is having a big impact on the business world. That’s the conclusion of a new enterprise video guide.
One example of video’s impact, the guide notes, was at an 8,000-person financial company with dozens of sites around the world. The company faced a sudden marketplace change, and its CEO asked employees to watch a live all-hands meeting over secured, streaming video. The executive described the company’s new strategy in the meeting, and employees got their questions answered through the video platform’s Q&A module in real time. The company pivoted in an hour, leading its field.
Another example of impact is when a global car maker used live streaming video to draw 3,400 unique viewers to a new model introduction at an auto show. The company was able to reach beyond the 300 press members in the room.
A year later, at the same auto show, the car maker streamed another model introduction and this time it included LiveAd, a service of IBM Cloud Video. LiveAd displays streaming video in standard ad units on strategic sites. Users roll-over the ad to make the video bigger, without having to leave the site. A click makes the stream play full screen. Continue reading →
We created Ustream Align because we heard from customers who were looking for an easy-to-use and secure way to have live meetings and share videos with their employees. It’s now used everyday by thousands of users for all-hands meetings, sales trainings, focus groups and employee training. One of the key requirements for these use cases is the ability to track who watched what content.
We’ve now added Viewer Tracking so you can see exactly who watched and for how long. Select a live event or recorded video and see the list of who watched. Or, select an individual and see their entire viewing history. Now it’s easy to track attendance for a meeting or ensure compliance for watching a mandatory training video.
If you are already a Ustream Align Business or Ustream Align Enterprise customer, you’ll find Tracking in your dashboard.
Not a Ustream Align customer yet? Schedule your free demo today!
Ustream CEO Brad Hunstable will appear on stage at two sessions during IBM InterConnect 2015: The Premier Cloud & Mobile Conference.
Thousands will gather next week at the MGM Grand & Mandalay Bay in Las Vegas for the event, which features more than 1,500 technical sessions, 42 tracks, 8 streams, 3 general sessions, hundreds of hands-on labs and certification opportunities, and unlimited peer networking.
On Monday, February 23, Hunstable will take the stage as part of the IBM SmartCamp Global Finals to share his insights on entrepreneurship. The session begins at 4:40 p.m. in Room 312/317 of the MGM Conference Center, Level 3. Sandy Carter, General Manager, Cloud Ecosystem Development, IBM Corporation, will introduce Hunstable and pose a series of questions about his journey as an entrepreneur.
On Tuesday, Hunstable will appear on the influencer panel for “When Big Data Met Cloud.” The session begins at 11 a.m. in the Cloud Theater, inside the Solution EXPO in Mandalay Bay, Shorelines A/B (Level 2). The panel will discuss a series of questions about how organizations are leveraging the cloud for big data, including:
Are organizations using cloud and big data to their full potential?
What challenges persist in harnessing the power of cloud for big data?
How has the relationship between cloud and big data evolved over the last few years, and where is it headed?
Would all enterprises benefit from tapping the cloud for big data, and what are the criteria for an organization knowing whether it’s right for them?
All attendees are encouraged to live-tweet from the sessions using the hashtag #IBMInterConnect and to tag @bhunstable.
A selection of IBM InterConnect sessions will be live streamed via the Ustream platform by SiliconANGLE. To check out the live streams, click here.
Town halls and employee training? According to a recent survey by Wainhouse Research, these tried-and-true applications for live online video are quite popular. And these days, hyper-connected businesses are taking one-to-many video further. Much further.
In a survey of more than 1,000 executives, Wainhouse discovered that “employee training” and “executive presentations” top the list in terms of the most common one-to-many video applications, coming in at 51% and 47%, respectively. Take a closer look at other responses that scored 40% or higher and you may find some surprises, including
Corporate branding and advertising
Trade show presentation
% of Enterprises Deploying Various One-to-Many Video Applications
The report goes on to present three case studies — CreativeLive, iStrategyLabs, and This Week in Tech (TWiT.tv) — each of which demonstrates that “live online business video is emerging as a viable alternative for a wide array of corporate communications uses.”
How can video impact sales before a potential customer even talks to a sales rep?
That was the question we answered in our most recent live webinar, featuring guest presenter Maribeth Ross, Chief Content Officer, Marketing Effectiveness and Strategy of The Aberdeen Group.
In “The Impact of Video on the Hidden Sales Cycle,” Maribeth explored the new role being played by content marketing in attracting new customers and the unique advantages that video offers in building those relationships.
“In today’s marketplace,” the report begins, “the buyers have taken control of their journey, leveraging the Web to conduct research and educate themselves at their own pace. This puts pressure on marketing to own and nurture the buyer relationship earlier and longer than they ever have before — a phenomenon that Aberdeen calls ‘The Hidden Sales Cycle.'”
No question about it: more companies are leveraging content in their marketing than ever before. As the field becomes more crowded, the question becomes how to differentiate — and that’s where video comes in. “The use of video, both live and on-demand,” the report states, “coincides with important increases in performance on key marketing metrics.”
Not so long ago, that typical live-video broadcaster was some guy in his basement commenting about the latest gaming console.
To say that “times are changing” would be an understatement. More and more corporations are recognizing the power of live streaming video for internal and external communications, and many are turning to Ustream.
“Video has hit a tipping point,” Ustream CEO Brad Hunstable told Hoge. “Everyone is using Netflix, Amazon, HBO Go. What usually happens is consumer adoption leads enterprise adoption.”
Wainhouse Research analyst Steve Vonder Haar agrees that Ustream is headed in the right direction, predicting that business use of live video would rise from 1.12 billion hours in 2013 to 2.92 billion in 2017, with the technology industry being the largest consumer.
Remember when LinkedIn was seen as just a place for job seekers to connect with employers? How times have changed …
While other social network companies struggle with their identities, LinkedIn remains the undisputed king of online business networking. The average LinkedIn user is educated, accomplished, and keenly interested in the latest insights from the business world — in other words, the perfect audience for live streaming video.
Several years ago, LinkedIn’s leadership embarked on an ambitious quest to join the ranks of Forbes, The Wall Street Journal and other power players in the world of business content publishing and thought leadership. Beginning with articles from a handful of key influencers, the network quickly made the leap to live video on Ustream to take their program to a whole new level.
Today LinkedIn is one of the most active brands in the streaming video space, broadcasting several times each week to a variety of audiences.
LinkedIn Speaker Series
Through the LinkedIn Speaker Series, the social network is leveraging live video to strengthen its position in the thought-leadership sphere. Talks by Arianna Huffington, Barack Obama, Deepak Chopra, and other luminaries have been broadcast live from the LinkedIn campus to a global audience.
To date the LinkedIn Speaker Series channel has garnered more than 250 million views worldwide. Most recently, LinkedIn hosted its first live broadcast from its Singapore office, featuring David Lim, leader of the first Singapore Everest Expedition in 1998.
Job Seeker Webinars
Every month, the LinkedIn Job Seeker Webinar channel presents a live 60-minute webinar to teach job seekers — from recent grads to seasoned professionals — the strategies and best practices that can help them in their job searches.
Video has become a must-have feature for apps of all shapes and sizes. That’s why when IBM created its latest tool for app developers, they knew that video had to be a part of it. And when it came to choosing a video platform, they looked no further than Ustream.
Earlier this year, IBM introduced Bluemix, a new cloud offering that enables organizations and developers to quickly and easily create, deploy, and manage applications on the cloud. By using Bluemix, developers can shorten their development times, allow for flexible capacity, and address any gaps in internal tech resources.
Ustream is the first and only video platform available within IBM’s new offering. Developers using Bluemix can easily integrate video into their applications or simply use it for communicating the benefits of their business. Other benefits include:
Command-line and script-based control of video streaming to simplify development of video-intensive cloud apps
Greater freedom in customizing and controlling the way video is used and presented
Easy-to-find, easy-to-manage content and API keys via the user-friendly Ustream dashboard experience