Category Archives: Enterprise

Tour de Force: Ustream Brings Dreamforce 2014 to 10M Worldwide

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Dreamforce logo

This week, up to 130,000 people will gather in downtown San Francisco for the world’s largest software conference, salesforce.com’s Dreamforce 2014.

And thanks to Dreamforce’s partnership with Ustream LiveAd, up to 10 million more around the globe will be able to experience the event as it happens.

Dreamforce will broadcast the four-day event over its three Ustream channels, bringing live presentations from speakers such as Hillary Rodham Clinton, Al Gore and Arianna Huffington to a worldwide audience. The 2013 broadcast drew between 5 and 7 million viewers, and the 2014 numbers are projected to be even larger.

Since July 2014, Dreamforce has used live streaming video to generate buzz for the event via its weekly “Road to Dreamforce” broadcast, featuring conversations with salesforce.com executives, partners and MVPs. Viewers had exclusive access to breaking news on this year’s event, plus the chance to ask questions and get answers in real time using the hashtag #RoadToDF14.

Dreamforce 2014 continues through Thursday, October 16; to view the live broadcasts, check out Dreamforce Channel 1, Channel 2 and Channel 3.

To learn more about Ustream, watch this overview video or download our Wainhouse Research white paper that shows how video is becoming the main way enterprise’s communicate.

Forbes Recognizes Ustream for “Most Engaging” Annual Report of 2013

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Let’s face it: when you think of annual reports, the word “engaging” is probably not one that immediately springs to mind.

Unless, of course, you’re thinking of the Ustream 2013 Annual Report. Go ahead, check it out. We’ll wait.

Pretty cool, huh? We think so … and so does Forbes. That’s why Ustream made their list of “5 Brands That Nailed Their Annual Reports” and was singled out as most engaging of the bunch.

Forbes contributor Ross Crooks set out to prove that it is possible for annual reports to “do the seemingly impossible: engage stakeholders and win loyal fans.” And while he singles out four other worthy examples, he declares that “the award for Most Engaging Report goes to Ustream.”

A few more of his comments:

  • “an engaging motion-filled masterpiece”
  • “a clever piece of work that communicates a willingness to do the unconventional”
  • “Takeaway: Beauty and reporting can go hand in hand.”

Download our white paper and learn more about how Ustream helps marketers leverage live video.

How Multichannel Marketing Breaks Through the Noise

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Did you know that according to a recent UC San Diego study, consumers are exposed to an average of 100,000 words of information daily — the average length of a novel?

As marketers struggle to be heard and remembered in this crowded, noisy environment that is the online marketplace, innovative multichannel marketing methods are beginning to get their attention. One of those just happens to be live streaming video, which is gaining ground as an effective tool for driving engagement to unprecedented levels. And it’s not just big brands that benefit from multichannel live video. Earlier this year, a small ale brand created a game around live streaming video to drive consumer engagement. As a result, the company outperformed its annual sales goals by more than 13 percent.

The reason for live video’s growing popularity is simple: it’s engaging, it’s effective, and it’s scalable … and the cost is lower than you might think. To learn more about the power of live streaming video as a multichannel marketing tool, download our free white paper, “Gaining New Customers Through Multichannel Live Video Engagement.”

Live Video Content Marketing Kit

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As a marketer, communicator, brand or events manager, you need to engage massive, global audiences, deepen relationships with customers, and bring communities together to share information. With the power of LIVE video you can heighten brand awareness, reach a broader audience in real-time, and drive marketing results that you never thought possible. Get started by downloading your free Live Video Content Marketing kit which includes:

· The Evolving Role of Live Online Video – Wainhouse report that found product launches as the number one use case for live video by businesses.

· Viewership Trends in Live Online Video – by the Numbers –Wainhouse infographic that shows how live online video is trending with technology companies taking the lead.

· Streaming Your Way to Marketing Success – In conjunction with DemandGenReport editor, Andrew Gaffney, this On-Demand webinar discusses how live video is used to drive marketing communications internally, externally, and everything in between.

· Every Company is a Media Producer – SiliconAngle interview with Ustream CEO, Brad Hunstable where he states that some companies are producing more video than Hollywood!

Download your Live Video Content Marketing kit here.

Wainhouse Research Predicts Business Use of Live Online Video to Double by 2016

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Live video use within the enterprise is continuing to grow at a phenomenal pace, and we’ve been working with Wainhouse Research to help us better understand the growing trend. As you may have seen last December, we rolled out a white paper entitled, “Executive Visions in the Workplace,” which gave us some early insight into current perceptions across a variety of industries. Of particular interest was a stat that showed live video favor varied by executive level, skewing highest for respondents within the C-suite. You can download the full paper HERE.

Today, I’m excited to share our next white paper, which takes a deeper cut into the research. “Gauging Viewership Trends in Live Online Video Business Communications” projects substantial growth of live video business communications over the next three years. Continue reading

LiveAd – The Ultimate Game Changer for Advertisers

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The future of online video advertising is changing before our eyes, as advertisers seek technology solutions to reach consumers in more interactive and engaging ways. Video ads in general are even more successful when live content is included, in comparison to video-on-demand (VOD). Ustream, the leader in the live video space, introduced LiveAd last year, a game-changing advertising solution for brands and companies that fuses live video and traditional display advertising.


Live streaming video by Ustream

What is LiveAd? Continue reading

Trend Watch: Live Box Breaking on Ustream

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Box Breaking has become big business over the last year. Even sports card manufactures, like Topps and Panini America, have taken notice; showing signs of encouragement for some of the top box and case breakers. By adding the element of live video, box breaking has become an innovative facet of the sports card hobby, revolutionizing the game of card collecting.

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Meet two new incredible Enterprise features: Combined Embed and Custom Sharing

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Combined Embed

Live-streaming is becoming the dominant method for delivering online video, but how can you harness the power of live video and turn the passive content consumption experience into something more active? The answer is easy: combining your video player with the social chat function — not only on the Ustream channel page, but also on your own website as well. Live video streams are a win-win way for your brand or campaign to go viral through social channels, and now you can drive all the attention directly to your site.

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