As a marketer, communicator, brand or events manager, you need to engage massive, global audiences, deepen relationships with customers, and bring communities together to share information. With the power of LIVE video you can heighten brand awareness, reach a broader audience in real-time, and drive marketing results that you never thought possible. Get started by downloading your free Live Video Content Marketing kit which includes:
· The Evolving Role of Live Online Video – Wainhouse report that found product launches as the number one use case for live video by businesses.
· Viewership Trends in Live Online Video – by the Numbers –Wainhouse infographic that shows how live online video is trending with technology companies taking the lead.
· Streaming Your Way to Marketing Success – In conjunction with DemandGenReport editor, Andrew Gaffney, this On-Demand webinar discusses how live video is used to drive marketing communications internally, externally, and everything in between.
· Every Company is a Media Producer – SiliconAngle interview with Ustream CEO, Brad Hunstable where he states that some companies are producing more video than Hollywood!
Download your Live Video Content Marketing kit here.
In a recent interview on Bloomberg Television’s “Market Makers”, Ustream CEO Brad Hunstable discussed the business of live video streaming and enterprise opportunities. Watch the recorded interview here.
Also, download our white paper and learn how to integrate live video into your communication strategy.
Live video use within the enterprise is continuing to grow at a phenomenal pace, and we’ve been working with Wainhouse Research to help us better understand the growing trend. As you may have seen last December, we rolled out a white paper entitled, “Executive Visions in the Workplace,” which gave us some early insight into current perceptions across a variety of industries. Of particular interest was a stat that showed live video favor varied by executive level, skewing highest for respondents within the C-suite. You can download the full paper HERE.
Today, I’m excited to share our next white paper, which takes a deeper cut into the research. “Gauging Viewership Trends in Live Online Video Business Communications” projects substantial growth of live video business communications over the next three years. Continue reading
The future of online video advertising is changing before our eyes, as advertisers seek technology solutions to reach consumers in more interactive and engaging ways. Video ads in general are even more successful when live content is included, in comparison to video-on-demand (VOD). Ustream, the leader in the live video space, introduced LiveAd last year, a game-changing advertising solution for brands and companies that fuses live video and traditional display advertising.
Live streaming video by Ustream
What is LiveAd? Continue reading
Box Breaking has become big business over the last year. Even sports card manufactures, like Topps and Panini America, have taken notice; showing signs of encouragement for some of the top box and case breakers. By adding the element of live video, box breaking has become an innovative facet of the sports card hobby, revolutionizing the game of card collecting.
Live-streaming is becoming the dominant method for delivering online video, but how can you harness the power of live video and turn the passive content consumption experience into something more active? The answer is easy: combining your video player with the social chat function — not only on the Ustream channel page, but also on your own website as well. Live video streams are a win-win way for your brand or campaign to go viral through social channels, and now you can drive all the attention directly to your site.