Category Archives: Creative Ideas
What does Martha Stewart, Playstation, Salesforce, HBO’s True Blood and radio station Hot97 have in common? Each have become digital influencers in their own right, by utilizing the latest, innovative tool reshaping the advertising landscape: Live Video. In an era when technology and human interaction are intersecting in new ways, adapting multi-dimensional means of engaging your audience is key.
Curious on how to optimize the effectiveness of your advertising campaigns to global audiences? Get ready to take notes, people. In this week’s live webinar, SVP of Marketing David Thompson showcased each brand’s boundary pushing strategies on the Ustream platform, and the number shattering stats surrounding their successful live-streamed campaigns.
Read more for a recap of our SVP’s informative webinar and educate yourself on the latest trend in digital engagement optimization: the live video experience. Continue reading
I stream, do you stream?
Better yet, do you know how to Ustream?
Knowledge IS power, and today is your lucky day to bulk up on some broadcast know-how. Welcome to my weekly How-to blog series, nicely packaged in a Cliff-Note format – for those whose heads immediately begin to throb when the conversation gets too technical.
Let’s start with the basics shall we?
Tonight, Friday April 17th, 2009 at approximately 10:45 pm PT Ashton turned on Ustream to mobilize his Twitter follower base as well as to share in both the race leading up to one million as well as the celebratory moment that followed. Many gathered to share the moment together.
In case you missed it, the recording is at http://www.ustream.tv/recorded/1394392
It showed that as moments happen in our lives that if we care to share, we now can. Thanks to Ashton for sharing the moment.
Congratulations to Ashton Kutcher for being the first person on Twitter to reach 1 million followers!
Vinnie Paul of Pantera will broadcast his New Year’s Eve Party in Texas LIVE as he plays cover songs with his side project Gasoline and some special musician friends. The show will broadcast all evening on
New Year’s Eve leading up to midnight Central Time, and is sponsored by Affliction Clothing.
Show host and moderator and BIG VIN RECORDS promoter “Videobob” will be moving the show along and answering questions in the interactive chat room.
Tune in New Year’s Eve and check here for more info.
As seen in the New York Times, choreographer Miguel Gutierrez is organizing Freedom of Information 2008, a dance piece that consists of solos by participants in each of the 50 states and the District of Columbia. Each solo will be performed on New Year’s Eve starting at 12:01 a.m., as a response to the wars in Afghanistan and Iraq.
Watch the dancers here on Ustream—each state’s dancer has his/her own
channel. For a full list of channels, check it out.
Join the staff of KadyTV.com to welcome 2009 live at the Watermark on Main, a new restaurant in West Ventura County. The live coverage will begin at 10 p.m. Pacific Time.
Maria Sanchez, Ventura County drive-time talk show host, and Chuck Muncie, former NFL All Pro running back from the San Diego Chargers (and 1976 Heisman Trophy runner-up when he was a senior at Cal) will join restaurant owners and their guests in the Roof Garden at the Watermark on Main, the same restaurant that Kevin Costner, a Ventura city native, held his cast party for a movie last August.
Join in the Disney fun from the comfort of your living room! Broadcasts of Disney World’s fireworks will broadcast LIVE on Ustream until Jan. 4 from 9 a.m. to 11 p.m. Eastern Time. Check them out!
Join Jason Sadler from I Wear Your Shirt on New Year’s Day as he begins 365 days of wearing sponsored t-shirts. His first shirt is courtesy of Ustream, where he will live stream daily throughout 2009. Tune in at 3 p.m. Eastern Time on New Year’s Day to see how he’s celebrating the new year. Check out the website for more details.
Malcolm X College in Chicago will host one of the largest seven-day Kwanzaa observances in the world LIVE on New Years Day at noon Central Time. The observance features culture, music and dance. This is the first time the event will be broadcast live on the web.
Guiding countless artists and musicians through the live broadcast experience, you learn a tip or two regarding the science of a successful broadcast. There are a few elements involved that really contribute to a successful music broadcast: content, interactivity, promotion, and most importantly, distribution (aka embed syndication). Half of my job entails that our featured broadcasters hit on as many of those criteria as possible.
Enter Amalgam Digital. The indie online record label with a penchant for innovative online initiatives put together a pitch perfect broadcast event for their newly acquired star talent, rapper Joe Budden. Once upon a time, Joe Budden was a Grammy-nominated, major-label artist with a monster single in heavy rotation.
Half a decade later, Joe Budden and the Amalgam Digital team organized a broadcast event that far outperformed most of the bigger name, currently “hot” artists that have passed through the broadband walls of Ustream.TV.
Here’s how they did it…
The concept was simple but effective: Joe Budden would start the broadcast with a Q-and-A webchat, then segway into the final studio session as he worked on the finishing touches of his upcoming “Padded Room” album. This works on several levels:
1.) Interactivity: Live video allows for real-time interactions — take advantage of it. Viewers can watch recorded content anytime they want and leave one-off comments, but there’s only one chance to BE a part of the content. Give your fans that in-the-moment excuse to show up on time.
2.) Exclusive peak at the creative process: Watching two hours of someone’s workday can be boring if it’s pre-recorded. But there’s a certain magic to hearing snippets of an anticipated album for the first time, especially AS it’s being created. Give your fans a chance to say “I was there when…”
3.) Stamina: Broadcast events are like real-world music events; sometimes folks show up late. Joe Budden planned on going 3+ hours, giving his fans plenty of time to gather around and build viewership momentum. Too often, artists shut off a broadcast after chatting for 30 minutes, leaving their fans hanging at the peak of their interest. Give your broadcast a breathing chance to go viral… go for the distance!
While the Budden event was clearly a one-off, I should also mention that regularly scheduled programming also plays well over live video.
And that’s content for ‘ya… let that marinate as you cook up some creative inspiration.
If a tree falls in an empty forest, does it make a sound?
Amalgam Digital did a great job making sure that forest was full of people. Two days before the broadcast, Amalgam sent out a press release announcement to their network of bloggers and online pubs. Pitching it as an innovative live broadcast event that it was, several online publications bit:
Myspace, Myspace, Myspace…
… and Purevolume and Facebook and Virb and blogs and websites and label sites. Make blasts, embed onto your profile.
Get creative. Ask your fans to take embeds and throw it up wherever they can. Give out an autographed CD to the fan that embeds and blasts on the most amount of websites, blogs and landing pages.
But more than just getting the word out, Amalgam took the next critical leap and hooked uber hip-hop blog Nahright.com to syndicate/embed the entire experience from it’s own eyeball-heavy domain:
Once it hit Nahright.com, a trail of copycat blogs picked up the syndication embeds, effectively creating an instantaneous viral trail on a LIVE event! Check out some of the stops on the trail:
Sometimes broadcasters get protective over their content and their own destination sites. Indeed, 90% of the Budden studiocast was viewed via embeds outside of the Amalgam/Ustream domain.
Ask team Budden yourself, and they’ll tell you that embedded distribution via Nahright was directly responsible for their record-smashing traffic on AmalgamDigital.com. Taking advantage of Ustream’s hyperlinkable text overlays (see below), Amalgam brought Joe Budden front and center to where the eyeballs were already glued. The in-video hyperlink overlay effectively converted those viewers who were already hooked:
Lesson being, be very open about your content. Don’t have access to uber-bloggers? Start with the sites you have control of. Post and embed on your Myspace and Purevolume accounts, your blogs, your sites, etc. Give your fanclub or street team the embed codes, and let them go wild tagging up the clean white walls of the internets. Send out text message blasts to your friends.
Point being, go directly to where the eyeballs are at. Attenion spans are short these days, so fid ways to reduce the amoun of clicks it takes to get to your show, and you’re golden.
Digital Amalgam smashed their previous single-day traffic numbers, translating into a spike in pre-order sales for their digital music storefront. With an ounce of creative vision and a dash of inspired execution, Jay and Felix over at Amalgam Digital took advantage of Ustream’s gratis platform to the fullest, garnering the type of Buzz and PR normally reserved for big budget marketing campaign.
Do you have the next killer idea for your artist or music event? I’d love to hear it out and help you execute. Shoot your idea and contact on over to music
Gary Vaynerchuk didn’t become huge on accident, everything was calculated and intelligently planned out. He is the example of a pro social marketer, a person who creates buzz without even spending a dollar on ads. Gary is a genius.
The day before yesterday, Gary woke up and shaved his head live on Ustream. The viewers went nuts. Now, your average Ustreamer would stop there and call it a day, maybe quietly complain that he has a shaved head – Not Gary though, he turned it into a game.
In this video you see Gary challenging Kevin Rose to shave his head. If he does it Gary will donate $300 to a charity of Kevin’s choice. Kevin then has the power to call out the next soon-to-be-bald contestant.Kevin Rose took the challenge…live on Ustream as well.
In front of 1000 people, the god of Digg shaved his head. The recorded video was so ridiculous that it later made the front page of Digg with over 2500 diggs. Ridiculous!
Recently I’ve seen an increase in out of the box thinking on Ustream – Comics drawing new strips on camera, cooking shows, screen casts of new video games, the list is endless…
Now we have music lessons. The teacher, singer-guitar-player- extraordinaire, goes by “Walt”.
Every weekday Walt goes in front of his camera and gives music lessons to 200-300 people. Using our co-host feature he encourages willing viewers come on and perform their various musical talents – giving them a chance to have some one of one time. His show is well produced, consistent, and he posts on Twitter whenever he goes live – Walt gets it.
According to his bio Walt started playing guitar at the age of 16. He has an associates degree in Jazz Performance and a Bachelor’s in Music Composition. Over 50,000 total Ustream viewers and 750+ YouTube subscribers. Walt’s audience is growing rapidly and shows no signs of slowing down – at this speed he’s going to teach the entire world to sing and then he’ll have nothing left to teach!
Walt – Ustream commends you on your expertise in music and your ability to captivate an audience and handle a class of over 200. Keep it up.
Penny Arcade, the epic top dog of all internet comics, has started using Ustream! In an amazing example of creativity the creators of Penny Arcade have been drawing the comics live!
It takes a creative forward thinker to fully take advantage of live video. Unlike television shows, or even live television, Ustream allows you to interact with your viewers. Now with television in mind you wouldn’t know what to do with this – you’d sit there doing your show but fail to acknowledge your viewers. Penny Arcade isn’t even thinking of TV. They’re thinking internets and only internets. The show is awesome.
Not only do they draw the new comics in front of a thousand fans – they talk to the chat by scribbling words across the comic! “getting a cookie BRB” or “hi user3434″ isn’t a rare sight on the Penny Arcade live stream.
Its so exciting to see the many ways people think up to use Ustream. Classrooms, eclipses, speeches, tech shows, voice lessons, and now comics drawn in front of yours eyes. I wonder what will be on tomorrow…