All posts by jferrer

Integrate Live Video Into Your Communication Strategy

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integrate-top Seventy-two percent of executives prefer live video over on-demand video — But why? Let’s consider some of the appeal of live video vs. video-on-demand (VOD). Today’s socially-driven world craves instant gratification — and there’s nothing more instant than live. Live events bring together a community of engaged viewers that are all sharing the same experience, at the same time. There’s no delay, there’s no spoiler from social media, and you can be anywhere in the world. Don’t get me wrong — VOD is great and we cannot live without it — but there’s something special about experiencing events live. It’s something we all have experienced for decades on a consumer (and mostly physical) level, but technology has helped bridge that gap. Businesses have taken notice and are now adding live video into their marketing tool kits. Forward-thinking companies are harnessing the power of live video for a variety of uses, including: Continue reading

TCP Engines brings Ustream increased video quality and reduced buffering

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Today we announced a partnership with TCP Engines, the leading supplier of TCP optimization solutions, as we are now taking advantage of the company’s TCP-MAX solution for streaming optimization. Our Ustream Cloud Platform is built on a proprietary technology stack: Ustream Content Delivery Network (UCDN), Ustream Media Server (UMS) and Ustream TCP Congestion Control Algorithm (UTCP). TCP Engines is at the core of the TCP Congestion Control Algorithm. TCP Engines congestion control solutions effectively unclog networks and find more bits to deliver to consumers, increasing the video quality and experience for consumers.

TCP_MAX
Arpad Kun, our director of network operations, provides his take:

The TCP Engines solutions help us further differentiate the Ustream platform.  After benchmarking against all known TCP solutions in the market, we found the TCP Engines solution to deliver the greatest benefit for our platform, publishers and users.  TCP Engines delivers over 50% increased throughput over Bic, and over 285% increased throughput than htcp.  Further, by reducing buffers ratios to 1.6% and increasing video quality, we are able to offer a more compelling service.

Read the full release via PRNewswire: http://www.prnewswire.com/news-releases/tcp-engines-brings-ustream-increased-video-quality-and-reduced-buffering-by-licensing-tcp-engines-tcp-max-solution-for-streaming-optimization-259032911.html

Visit TCP Engines: http://www.tcpengines.com/

Mobile And Video — The New Power Couple

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Far too often today content we come across contains an overdose of hyperbole. Be it in the form of a headline and/or the content itself, we are constantly faced with exaggerations gone wild when it comes to the world of marketing, PR and news — particularly if the word mobile is added to the mix.

That being said, I am sure there are some out there who had visions of hyperbole dancing in their heads when they read the title of a recentBusiness Insider article, sponsored by Ooyala: “We Are Entering The Golden Age Of Mobile Video.”

Usually such lofty praise of “golden age” is reserved for the truly special and monumental type of announcements and pronouncements, right?

Read more from Ustream CEO and Founder, Brad Hunstable, on Medium

Ustream Brings Video to IBM Cloud

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IBMCloud

Starting today, enterprises can now access hundreds of IBM and Business Partner services across their new IBM Cloud Marketplace. Ustream, the world’s most scalable and social live video platform, is the only video service in this exciting launch.

In the last 18 months, we’ve seen a significant rise in enterprise customers, as they’re implementing a variety of programs and using live video as another marketing channel. Fundamentally, we believe it’s the most engaging way that businesses can communicate externally and internally, and we expect continued live video adoption in the next three years. Since the start of the year, we’ve powered more than 5 million streams, and the numbers keep climbing.

Learn more and try it out HERE

Ustream’s powerful cloud solutions help thousands of businesses communicate more effectively — whether you’re looking to attract a larger audience for your press conference, increase engagement for internal Town Hall meetings, or generate sales leads through interactive webinars — we offer a number of solutions to help broadcasters be more successful: http://www.ustream.tv/information/solutions

Overview

  • Upload and manage videos – Upload and store videos on Ustream’s powerful platform.
  • Embed videos - Easily embed your player and brand the experience with logos and custom colors.
  • Live viewer interaction - Leverage the power of live and interact with your viewers in real-time.
  • API Access - Manage the Ustream player directly through your app.

Get Started on Ustream Video Tutorial

Video streaming by Ustream

Links

IBM Cloud Free-Trial: http://ibmcloud.ustream.tv/

Ustream on IBM Cloud Marketplace: https://marketplace.ibmcloud.com/apps/778#!overview

Download “Gauging Viewership Trends in Live Online Video Business Communications,” by Wainhouse Research: http://www.ustream.tv/lp/wainhouseblog

Join Us LIVE on Thu: Multichannel Live Video Engagement Strategies to Gain New Customers

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Considering adding live video to your marketing playbook? Live video can help you better engage with and build deeper relationships with your audience. But it doesn’t stop there — many brands are now using live video to create excitement, exclusivity, clicks, and conversions. By incorporating live video with social interaction via multiple channels into their content and campaign management strategies, companies are taking customer engagement to the next levels.

Ustream VP of Marketing, David Gibbons, will be joined by Andrew Gaffney (Editor, Demand Gen Report) and DJ Saul (CMO, iStrategyLabs) in this interactive webinar.

Attendees will learn how to:

  • Create an interactive social experience using live video
  • Improve conversion rates using a multi-channel live video strategy
  • Engage customers via their favorite channel whether online or mobile

Sign up now: http://www.ustream.tv/lp/dgru_april

Interested in more? Download our white paper from Wainhouse Research about business communications trends and projections over the next three years.

Go Curvy Expands Their Reach with Ustream

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Today’s post comes courtesy of our friends at Go Curvy. Matthew Barrett, Executive Producer of Go Curvy, is our guest blogger for the day.

GoCurvy_Emme

Tomorrow is a very exciting day for Go Curvy and our viewers.

Sherry Lee Meredith, the host and creator of Go Curvy, is interviewing Emme, the first curvy super model, on the show. Go Curvy is all about accepting your curves and loving your body and Emme has been the top ambassador for this movement since the 1990s.

Continue reading

Introducing: Channel Managers

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banner-channel-manager

Today we’re excited to roll out a new feature for our Enterprise Pro Broadcasters — these users now have the ability to add users to manage channels within their Ustream accounts.

Why is this important?

The Channel Managers feature allows you to add users to manage specific channels within your account. This is perfect if you have multiple departments within a large organization and want to give each its own channel, or have multiple clients and want them to only access their own channel. This is also helpful if you want to add an additional user to manage all the channels within your account, but don’t want to give them access to your email, password or billing information.

Each manager can have access to multiple channels (as many as you designate) and each channel can have multiple managers.

Channel managers can: Continue reading

Ustream is used for change: irfan-değirmenci

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All around the globe, we continue to see broadcasters using our live platform as a means for change and transparency. Last week, several students in Taiwan streamed their activity in protest of Legislative Yuan. Their streams continue to attract a wide audience, already surpassing fifty-thousand viewers. Yesterday, another broadcaster surfaced from Turkey, turning to our platform as a way for his voice to still be heard.

According to Hurriyet Daily News:

The High Elections Board (YSK) ostensibly banned Kanal D television’s morning news show “Günaydın” (Good Morning) and its host, İrfan Değirmenci, from broadcasting on March 24-25 on the grounds that it violated regulations pertaining to the upcoming local elections. 

In response, Değirmenci is continuing his program on Ustream, attracting over 40,000 viewers on March 24. Değirmenci, who is known for his critical commentary on government policies, said he would live-stream his show on March 25 as well.

We support the use of our technology for societal transparency. Learn more about Ustream for Change: http://www.ustream.tv/our-company/change

Video streaming by Ustream

Video streaming as a business tool? Casey Zeman will show you how

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Today’s guest blogger is Hanna Brooks Olsen, an Editorial and Marketing Specialist at creativeLIVE. In a previous life, she was a social media manager.

CL_Casey

At this point, most community managers have social media outlets like Twitter and Facebook nailed — but few businesses are using streaming video to build their audience and drive sales. Author and strategist Casey Zeman is out to change that.

In his upcoming three-day course on CreativeLive (free to watch while it airs live!), Casey will walk you through some of the basics of streaming video for business.

What you’ll learn:

  • Equipment basics that help make your videos better and your production smoother
  • Why streaming video communities matter (though, to be honest, you probably already know this) Continue reading