Pop icon Lady Gaga performed her seventh and last show on Monday, April 7th at the Roseland Ballroom, one of New York City’s historic musical landmarks, which was set to close its doors after her performance.
To mark the special occasion, the concert was streamed live online through a website called GetMoreGaga.com, thanks to Verizon Wireless. The event promoted the company’s 4G LTE network, allowing fans to watch the sold-out show from the comfort of their own home.
As many people probably don’t know, this experience was made possible using Ustream’s live video technology.
On this week’s Tech Thursday blog, I will take you on a “behind the scenes” journey to show where the magic of Ustream happens. Ustream Hungary moved to an incredible, new office in the heart of Budapest and will now show it to the public for the first time.
Take a tour in Ustream’s New Hungarian office and see where we work hard, dream big, and make Ustream happen!
Ustream has five main offices around the globe
On February 21st, 2014 the Hungarian Ustream office hosted its first internal hackathon.
In the previous blog post (What the heck is Hackathon?) we talked about the premise and importance of this 24-hour coding contest, and how it brings people together to collaborate on a common project. All in the name of one mighty goal – to make Ustream’s service better!
Not only the wide palette of ideas, but the team names themselves were injected with a healthy dose of creativity. We had Cougar Petting Trolls, A-Team, Geolition, The Fruit Loops, Screamo Mariachis, Call of Duty and Red Ducks, just to name a few.
But, lets take a look what they were working on. Here are the 11 project and ideas:
Streamsquare social network (Cougar Petting Trolls):
People go to places and check in on Foursquare, but from now they can broadcast the venues they are at, so others can see what is actually happening there. People get points and badges based on the time they spend there and the feedback from users who saw their streams.
In 24 hours they have developed a working web and native Android and iOS application prototypes and won the Hackathon competition!
Have you heard the term ‘the money is in the list’?
The phrase describes the relationship between email lists and internet marketing success. Having a list of dedicated fans and clients is the single most important asset any business can have.
Check out this video to see how Ustream allows you to build your own list:
The future of online video advertising is changing before our eyes, as advertisers seek technology solutions to reach consumers in more interactive and engaging ways. Video ads in general are even more successful when live content is included, in comparison to video-on-demand (VOD). Ustream, the leader in the live video space, introduced LiveAd last year, a game-changing advertising solution for brands and companies that fuses live video and traditional display advertising.
Live streaming video by Ustream
What is LiveAd?
Ustream’s Live Playlists feature was launched last Spring by our Broadcaster Experience team, so that broadcasters could reuse previously recorded videos and schedule them to run as “live” content at specific times, or as continuous loops. The innovative feature is available in all Pro Broadcasting packages and allows you to provide instant content all the time, by filling you channel with linear programming. Reach audiences around the clock long after their transmission has ended!
We’re proud to announce that Ustream’s Annual Report of 2013 has been selected as the Site of the Day by the Awwwards.com jury.
But, what is Awwwards exactly, and why do we care about winning this award?
“The awards recognize the talent and effort of the best web designers, developers and agencies in the world. Their mission is to discover, recognize, and promote these talents and their efforts of creating a unique digital experiences that are useful, innovative, intuitive, and beautiful.”
Did you know that Facebook’s Like button was conceived as part of a hackathon? Or that Twitter and GroupMe both originated in hackathons? Yes, many great companies and ideas have been born on through these special events, and I’m proud to introduce that Ustream hosting our first internal hackathon this week.
But what the heck is a hackathon exactly and why is it important for companies?
Well, it can take many forms, but in a nutshell,
The live video production market is rapidly evolving and broadcasters need responsive tools that can keep pace with the changing industry. Consumer needs are constantly shifting in terms of video-consumption, which presents some adoption challenges for broadcasters.
In response, Ustream has been working closely with Telestream to develop and deploy an industry-leading solution, to meet today’s video production demands and prepare for future needs.
Last week, Ustream released the newest version of Producer.
Live-streaming is becoming the dominant method for delivering online video, but how can you harness the power of live video and turn the passive content consumption experience into something more active? The answer is easy: combining your video player with the social chat function — not only on the Ustream channel page, but also on your own website as well. Live video streams are a win-win way for your brand or campaign to go viral through social channels, and now you can drive all the attention directly to your site.