All posts by botterbein

Never lose track of your audience with Email Capture

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Have you heard the term ‘the money is in the list’?

The phrase describes the relationship between email lists and internet marketing success. Having a list of dedicated fans and clients is the single most important asset any business can have.

Check out this video to see how Ustream allows you to build your own list:

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LiveAd – The Ultimate Game Changer for Advertisers

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The future of online video advertising is changing before our eyes, as advertisers seek technology solutions to reach consumers in more interactive and engaging ways. Video ads in general are even more successful when live content is included, in comparison to video-on-demand (VOD). Ustream, the leader in the live video space, introduced LiveAd last year, a game-changing advertising solution for brands and companies that fuses live video and traditional display advertising.


Live streaming video by Ustream

What is LiveAd? Continue reading

Live Playlists Lets You “Go Live” Longer

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Ustream’s Live Playlists feature was launched last Spring by our Broadcaster Experience team, so that broadcasters could reuse previously recorded videos and schedule them to run as “live” content at specific times, or as continuous loops. The innovative feature is available in all Pro Broadcasting packages and allows you to provide instant content all the time, by filling you channel with linear programming. Reach audiences around the clock long after their transmission has ended!

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WE WON an AWWWard!

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We’re proud to announce that Ustream’s Annual Report of 2013 has been selected as the Site of the Day by the Awwwards.com jury.

But, what is Awwwards exactly, and why do we care about winning this award?

“The awards recognize the talent and effort of the best web designers, developers and agencies in the world. Their mission is to discover, recognize, and promote these talents and their efforts of creating a unique digital experiences that are useful, innovative, intuitive, and beautiful.” Continue reading

What the Heck is Hackathon?

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Did you know that Facebook’s Like button was conceived as part of a hackathon? Or that Twitter and GroupMe both originated in hackathons? Yes, many great companies and ideas have been born on through these special events, and I’m proud to introduce that Ustream hosting our first internal hackathon this week.

But what the heck is a hackathon exactly and why is it important for companies?

Well, it can take many forms, but in a nutshell, Continue reading

Put Yourself into the Director’s Chair with the New Ustream Producer 5

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The live video production market is rapidly evolving and broadcasters need responsive tools that can keep pace with the changing industry. Consumer needs are constantly shifting in terms of video-consumption, which presents some adoption challenges for broadcasters.

In response, Ustream has been working closely with Telestream to develop and deploy an industry-leading solution, to meet today’s video production demands and prepare for future needs.

Last week, Ustream released the newest version of Producer.

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Meet two new incredible Enterprise features: Combined Embed and Custom Sharing

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Combined Embed

Live-streaming is becoming the dominant method for delivering online video, but how can you harness the power of live video and turn the passive content consumption experience into something more active? The answer is easy: combining your video player with the social chat function — not only on the Ustream channel page, but also on your own website as well. Live video streams are a win-win way for your brand or campaign to go viral through social channels, and now you can drive all the attention directly to your site.

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