All posts by Brad Hunstable, CEO and Founder

Mobile Live Broadcasting For All…by Ustream

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Over the past five years, Ustream went from a lone pioneer in the mobile live video space to the leader in an industry that became a cultural phenomena. Live video broadcast from, and to, mobile devices is literally changing the way people and companies communicate.

Last year alone, Ustream delivered over 75 million mobile live broadcasts, making it the most powerful, robust and scalable mobile live video platform in the world.  Now everyone has a satellite truck in his or her pocket.

Recently, a couple startups have generated a lot of attention around the idea that consumers can share live video on Twitter, leading to speculation that this capability might lead to new behaviors in content sharing for both consumers and companies. We wholeheartedly agree. In fact, we’ve been enabling the changing communications tide for some time:

  • Beginning 2010 and into 2011, more than 5 million viewed the Arab Spring democratic uprisings,
  • In 2011, 50 million viewers witnessed and communicated via Ustream during the Japan earthquake,
  • In 2011, a single citizen broadcast the Occupy Movement for 48 hours to more than 2 million viewers, earning him Time Magazine’s Person of the Year,
  • In 2012, anti-Putin protests broadcast to more than 8 million viewers caused Russia to attack Ustream, and
  • In 2014, citizens of Ukraine broadcast the uprising there to more than 10 million viewers.

To meet the needs of companies who want to leverage this behavior shift, we built a powerful set of APIs that allow anyone to create applications that stream live video from mobile devices.

Very soon, we’ll be announcing an addition to our APIs that makes it trivially easy for anyone to create countless variations on the Meerkat concept to leverage mobile devices and live video to communicate in new and creative ways, while leveraging social networks, like Twitter and Facebook, to share their messages.

To accelerate the development of these applications, Ustream is opening its live mobile broadcasting SDK and APIs to the public. Previously available only to Ustream internal developers, the SDK will allow any company to build a Meerkat-like or other creative live video solution and leverage Ustream’s live video platform for immediate scalability. The APIs and SDK will be free for developers to use to create and test their applications.

Soon, any company will be able use Ustream’s simple SDK to harness the communication power of live video, the ubiquity of mobile devices and the unmatched scalability of Ustream’s platform to market their brands or even communicate corporate direction internally. By bringing to market the ability to ‘build your own’ mobile streaming app, communications from brands, media companies and consumers can co-mingle for the ultimate streaming content experience. Whether it’s sports fans in the stands at a NASCAR race, participants in a triathlon streaming from a GoPro, or attendees at a major keynote at a trade show, more than ever brands and media companies will be able to share live experiences from the viewpoint of the consumer.

In addition to basic video sharing, Ustream is adding powerful enterprise class features like security, eCDN and SSO to deliver true business-ready capabilities. At Ustream, we believe that all companies will be media companies. Our goal is to help them unlock their creative potential with live video.

Developers interested in early access to the SDK should visit our landing page: http://www.ustream.tv/platform/live-broadcasting-sdk

Why Video Is the Real King

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Medium_VideoKing
If “content is king,” then video is the king of content. As if television and movies weren’t enough, almost 200M Americans (roughly 60% of the population) also watch online videos, and the average number of videos watched per person hovers somewhere north of a staggering 300 per month. As demand for video content has been increasing so fast in the last four years, advertisers have been scrambling to keep up. To give you an idea, online video ad spending in 2011 was $2B. In 2012, just a year later, it had grown to just shy of $3B. In 2013, that number grew again, this time reaching $4.1B. By 2016, online ad spending is expected to reach $8B. A study by Cisco predicts that by 2017, video will constitute 69% of all global consumer internet traffic. 

At face value, the reason for this growth in ad spending is simple: attention. But what drives attention in the first place? For starters… Read the full post on Medium: https://medium.com/@bhunstable/why-video-is-the-real-king-d975e2473f16

See our latest white paper from Wainhouse Research

Download “The Evolving Role of Live Online Video in Corporate Marketing”

#NoSlowLane

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NetNeutralitySeven years ago, my co-founders and I started Ustream with a mission to bring live video technology to anyone with an internet connection. Last year, our users crossed the 2 billion viewer-hour mark, and we’re incredibly proud of the open platform we’ve built. This activity can be largely attributed to net neutrality, which has been facing scrutiny from the FCC.

Alongside 100+ companies including Google, Netflix, and Facebook, and with the support of Engine Advocacy, we’ve sent this letter to the FCC, which is certainly creating well-deserved waves: http://engine.is/wp-content/uploads/Company-Sign-On-Letter.pdf

Help us preserve a free and open internet and please share this with your friends and colleagues. #NoSlowLane

Wainhouse Research Predicts Business Use of Live Online Video to Double by 2016

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Live video use within the enterprise is continuing to grow at a phenomenal pace, and we’ve been working with Wainhouse Research to help us better understand the growing trend. As you may have seen last December, we rolled out a white paper entitled, “Executive Visions in the Workplace,” which gave us some early insight into current perceptions across a variety of industries. Of particular interest was a stat that showed live video favor varied by executive level, skewing highest for respondents within the C-suite. You can download the full paper HERE.

Today, I’m excited to share our next white paper, which takes a deeper cut into the research. “Gauging Viewership Trends in Live Online Video Business Communications” projects substantial growth of live video business communications over the next three years. Continue reading

Your Android Device Just Got Even More Powerful

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At Ustream, we’re laser-focused on providing the best experience for our users. Mobile broadcasters are increasingly growing by the numbers, and today, we’ve released a major update to the Android user app.

What’s new for the global users?

  • Users can now manage their own recorded videos (edit title, edit description, edit privacy, play, delete, share)
  • They can also  title their broadcasts (as long as the channel is live)
  • Additionally — and most notably — users can broadcast in “high quality” (640×360, active by default) and “HD” (1280×720) on enabled devices

You may have noticed that we’ve also just partnered with Verizon Wireless Continue reading

Ukrainian citizen journalists spur launch of Ustream for Change

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Video streaming by Ustream

Seven years ago, we started this company with a simple idea: a mission to bring live broadcasting to anyone in the world. Over the years, we’ve seen users from all walks of life taking to our technology, largely because of the power of live, social video. I can proudly say that we have fulfilled this mission; in fact, we had our best year as a company in 2013 and we’re excited for the road ahead.

We have now embraced a much larger mission. Continue reading

Learn How Live Video Can Help You Climb the Corporate Ladder

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Over the past 12 months, we’ve seen incredible growth within the enterprise sector, and as you may have seen in a previous post, Determining the State of LIVE, we’ve partnered with Wainhouse Research to better understand this growing phenomenon.

Live video is here and it’s here to stay; there’s no looking back. Our constantly connected society craves transparency and instant-gratification, and nothing can achieve this better than the live experience. Our early existence was largely consumer-driven, and while we continue to help bring transparency into societies through the power of live video (check out recent activity in Ukraine), we’re also here to help businesses harness this very same notion.  Continue reading

Thanks for Choosing Us to Be Your Live Video Platform!

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SMWinnerThis week, we not only streamed the Streaming Media West Conference in Huntington Beach, Calif., but we also took home their Reader’s Choice Award for top Live Video Platform!

Thank you to everyone that voted! As I mentioned in a previous blog (We’re Two Billion Strong, Thanks to You!), we’ve come a long way over the years and we’re excited to continue growing together. Continue reading

Yes CIO, You Will Soon Be Dead.

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CIO-CMO
We hear it more and more: a blaring warning signal to CIO’s, as their roles are quickly fizzling out. In my latest post on Medium, I dive into the rise of the CMO in today’s consumerized and cloud-based world. CMO’s will increasingly own more budget (that has traditionally been allocated to technology services), as their marketing tools start to cross further over into the technology space.
Check it out HERE — would love your feedback!

Enter the PS4… So What?

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Exactly seven years ago, Sony dramatically changed the gaming landscape with the launch of the PlayStation 3 (PS3) game console. Fast-forward to the present, and Sony is uniquely-positioned to repeat history with the launch of the PlayStation 4 (PS4).

One of the most important features of the PS4 will be its live video streaming capabilities, with both Ustream and Twitch integrated into the console. It’s a game-changing feature (literally), and earlier this year, I chatted with EngadgetForbes, and The Wall Street Journal about the potential for the PS4 to become the “modern day cable box.” Continue reading