If “content is king,” then video is the king of content. As if television and movies weren’t enough, almost 200M Americans (roughly 60% of the population) also watch online videos, and the average number of videos watched per person hovers somewhere north of a staggering 300 per month. As demand for video content has been increasing so fast in the last four years, advertisers have been scrambling to keep up. To give you an idea, online video ad spending in 2011 was $2B. In 2012, just a year later, it had grown to just shy of $3B. In 2013, that number grew again, this time reaching $4.1B. By 2016, online ad spending is expected to reach $8B. A study by Cisco predicts that by 2017, video will constitute 69% of all global consumer internet traffic.
At face value, the reason for this growth in ad spending is simple: attention. But what drives attention in the first place? For starters… Read the full post on Medium: https://medium.com/@bhunstable/why-video-is-the-real-king-d975e2473f16
See our latest white paper from Wainhouse Research
Download “The Evolving Role of Live Online Video in Corporate Marketing”
Seven years ago, my co-founders and I started Ustream with a mission to bring live video technology to anyone with an internet connection. Last year, our users crossed the 2 billion viewer-hour mark, and we’re incredibly proud of the open platform we’ve built. This activity can be largely attributed to net neutrality, which has been facing scrutiny from the FCC.
Alongside 100+ companies including Google, Netflix, and Facebook, and with the support of Engine Advocacy, we’ve sent this letter to the FCC, which is certainly creating well-deserved waves: http://engine.is/wp-content/uploads/Company-Sign-On-Letter.pdf
Help us preserve a free and open internet and please share this with your friends and colleagues. #NoSlowLane
Live video use within the enterprise is continuing to grow at a phenomenal pace, and we’ve been working with Wainhouse Research to help us better understand the growing trend. As you may have seen last December, we rolled out a white paper entitled, “Executive Visions in the Workplace,” which gave us some early insight into current perceptions across a variety of industries. Of particular interest was a stat that showed live video favor varied by executive level, skewing highest for respondents within the C-suite. You can download the full paper HERE.
Today, I’m excited to share our next white paper, which takes a deeper cut into the research. “Gauging Viewership Trends in Live Online Video Business Communications” projects substantial growth of live video business communications over the next three years. Continue reading
At Ustream, we’re laser-focused on providing the best experience for our users. Mobile broadcasters are increasingly growing by the numbers, and today, we’ve released a major update to the Android user app.
What’s new for the global users?
- Users can now manage their own recorded videos (edit title, edit description, edit privacy, play, delete, share)
- They can also title their broadcasts (as long as the channel is live)
- Additionally — and most notably — users can broadcast in “high quality” (640×360, active by default) and “HD” (1280×720) on enabled devices
You may have noticed that we’ve also just partnered with Verizon Wireless Continue reading
Video streaming by Ustream
Seven years ago, we started this company with a simple idea: a mission to bring live broadcasting to anyone in the world. Over the years, we’ve seen users from all walks of life taking to our technology, largely because of the power of live, social video. I can proudly say that we have fulfilled this mission; in fact, we had our best year as a company in 2013 and we’re excited for the road ahead.
We have now embraced a much larger mission. Continue reading
Over the past 12 months, we’ve seen incredible growth within the enterprise sector, and as you may have seen in a previous post, Determining the State of LIVE, we’ve partnered with Wainhouse Research to better understand this growing phenomenon.
Live video is here and it’s here to stay; there’s no looking back. Our constantly connected society craves transparency and instant-gratification, and nothing can achieve this better than the live experience. Our early existence was largely consumer-driven, and while we continue to help bring transparency into societies through the power of live video (check out recent activity in Ukraine), we’re also here to help businesses harness this very same notion. Continue reading
This week, we not only streamed the Streaming Media West Conference in Huntington Beach, Calif., but we also took home their Reader’s Choice Award for top Live Video Platform!
Thank you to everyone that voted! As I mentioned in a previous blog (We’re Two Billion Strong, Thanks to You!), we’ve come a long way over the years and we’re excited to continue growing together. Continue reading
We hear it more and more: a blaring warning signal to CIO’s, as their roles are quickly fizzling out. In my latest post on Medium
, I dive into the rise of the CMO in today’s consumerized and cloud-based world. CMO’s will increasingly own more budget (that has traditionally been allocated to technology services), as their marketing tools start to cross further over into the technology space.
Check it out HERE
— would love your feedback!
Exactly seven years ago, Sony dramatically changed the gaming landscape with the launch of the PlayStation 3 (PS3) game console. Fast-forward to the present, and Sony is uniquely-positioned to repeat history with the launch of the PlayStation 4 (PS4).
One of the most important features of the PS4 will be its live video streaming capabilities, with both Ustream and Twitch integrated into the console. It’s a game-changing feature (literally), and earlier this year, I chatted with Engadget, Forbes, and The Wall Street Journal about the potential for the PS4 to become the “modern day cable box.” Continue reading
Consumerization, the growing tendency for new technology to emerge first in the consumer market and then spread into the enterprise sector, has and will continue to pave the way for innovation. What first started as “BYOD” (Bring Your Own Device), has led to the harsh (yet exciting) realization by enterprise companies that software in today’s constantly connected world needs to be both easy to use AND easy to the eye.
At Ustream, we’ve also experienced consumerization, and I’m happy to say that — as a result of all the hard work from our Ustreamers across the globe — the dual notions of “easy to use” and “easy to the eye” can indeed co-exist in this live video streaming world we thrive in. We’ve got a ton of work to do in order to meet the growing needs of our customers, but we can certainly credit our early adopters (largely consumers) and plan to continue to improve the user experience.
I’ve started writing regular posts on Medium, check out the full post here: Who Put The Consumer In My Enterprise?, via Medium