Streaming Your Way to Marketing Success

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Marketers across industries, from Fortune 100 companies to small businesses, are facing the same problem: How can we rise above the noise and get our message through to our audience?

A recent study by the University of California, Davis, revealed that the average person is exposed to 100,000 words every day — the equivalent of an entire novel. It’s more challenging than ever to deliver a message that not only engages your audience, but that they’ll retain and recall later.

This is the challenge that Ustream’s David Gibbons addressed in our webinar “Streaming Your Way to Marketing Success,” co-produced by MarketingProfs.

Watch the webinar recording to learn

  • Why marketers can look to television —particularly live television — as a role model in engaging audiences
  • How live video outperforms recorded video in terms of average viewing time
  • How Salesforce combined live video with social streaming to share its CEO’s keynote address with 50,000 people around the world — and LiveAd to capture new visitors
  • How Sony used live video to broadcast the PS4 launch event to a worldwide audience of 8 million viewers — in eight different languages simultaneously

Watch “Streaming Your Way to Marketing Success” now

Audience engagement is key to getting your message heard and remembered.

Audience engagement is key to getting your message heard and remembered.

Gain New Customers Through Multichannel Live Video Engagement

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In a marketplace that becomes noisier and more crowded every day, marketers are looking for new ways to engage customers for their products and services.

In the search for new ways to connect, many marketers are turning to an old-school medium for inspiration: television. The average American spends 34 hours each week watching TV, and live events such as the Super Bowl consistently attract audiences of 100,000 or more.

Today’s customers not only crave real-time content, but they also want a seat at the table — the chance to interact and take part in the event as it’s happening.

Ustream delivers on both counts, as detailed in our white paper Gaining New Customers Through Multichannel Live Video Engagement. Download a copy to learn

  • How Martha Stewart used online video to launch a new brand of home paint, attracting 80,000 viewers who watched for an average of 10 minutes each
  • How HBO promoted the DVD box set of “True Blood” through live online video — and used LiveAd to grow the event’s audience to 135,000
  • How iStrategyLabs created a live video campaign to help a small ale brand improve its brand engagement, resulting in sales that exceeded the company’s annual goal by 13–14 percent

Download Gaining New Customers Through Multichannel Live Video Engagement now

What Should Your Organization’s Leader Care About The Most?

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Forty years ago, the vast majority (83%) of a business’s market value was invested in tangible assets such as currency, equipment, land, and other property. Today, 84% of the market value of a business comes directly from its people:

  • their knowledge and skills
  • the services they provide
  • the products they build
  • the intellectual property they create

People represent the greatest investment and the largest expense of most organizations. Leaders must find and develop and retain the people they need, lead those people through the inevitable tough times that arise, and build an organization that is diverse and ready to meet the constant changes and challenges of the 21st Century. This is what keeps your CEO awake at night.

To be effective, today’s leaders must communicate effectively with the people they lead. No matter the worker’s age, education, or role within the organization, the more they know about the organization’s strategy, challenges, values, culture, and other attributes, the more engaged they are and the more they can contribute. Even more importantly, the more they WANT to contribute.

We hope that you will join Ustream on Wednesday, May 27 at 2 PM Eastern / 11 AM Pacific as we kick off a series of webinars that will:

  • Examine the value of effective communications within organizations
  • Outline the risks and results of a failure to communicate
  • Discuss examples of successful communicators and
  • Give you guidelines and practical advice on how to improve your organization’s internal communications

Register for the May 27 webinar: 3 Things CEOs Worry About the Most and How Communications Can Help”

Use Ustream Channels to Improve Organizational Communications

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Have you ever wondered how you can improve your communications with your employee’s? Have you considered using video? Channels can help you segment your video content, while making it easy to find and consume. Avoid being exposed to an overbearing amount of content that is irrelevant to your department at work.

 

Here are seven ways to improve your internal communications with video channels:

The CEO Town Hall Channel

This channel is used for leadership to communicate organizational strategy, provide updates on company business, and educate the entire organization on the issues and ideas that are critical to driving the success of the business. Dedicating a video channel for Town Hall meetings provides management with a platform that enables them to share their vision with employees, and engage with them to transform the vision into a reality.

The Human Resources Channel

Human Resources teams often use a dedicated channel to provide employees with updates about benefits, regulatory changes, training content, and opportunities. Many organizations turn to video to help explain benefit options, describe the enrollment process, and clearly guide employee’s on how to choose their plans.

The Sales Enablement Channel

Sales people are frequently busy and need up-to-date information about products, services, pricing, competitors, customers, and markets. Many of our customers dedicate a channel to Sales Enablement to provide a quick, one-stop shop for information about the company’s products and services, market updates, and pricing information to help the sales team perform their job more efficiently.

The Partner Channel

Many organizations leverage partners and resellers to sell and service their offerings. Like your sales teams, these partners need up-to-date information about your products and services, pricing changes, market updates, and more. A Partner Channel enables you to tailor this content and makes it easy for your partners to view the content they need.

The Customer Service and Support Channel 

Your Customer Service and Support team engage with customers on a daily basis. Building a Customer Service channel enables you to provide your service team with updates about company products, services, and campaigns that may affect their workload. The Customer Service team can also use the channel to inform the rest of the organization the critical issues customers are experiencing.

The Marketing Channel

Most of us think of Marketing as an outward facing function, but the Marketing team can also help the rest of your organization by leveraging their channel to create an internal pipeline of updates about the market, products, success stories, and information on upcoming campaigns that will help everyone stay informed and aligned.

The Engineering Channel

The people who build our products and services need a voice too. The Engineering channel can be used to share information about upcoming products, services, prototypes, and product initiatives that are under consideration. Since this information is often confidential and proprietary, it is important to have a security feature that ensures your information stays within your organization.

 

Channels are simple to set up and because the concept of channels is a familiar one, your viewers will find it easy to find and view the content. Channels are a benefit for both you and your viewers and the effective use of them can significantly improve your organization’s communications and boost productivity.

For more information about Ustream Align and how channels can improve your internal communications strategy, contact us at (800) 778-3090

 

Ustream VP of Marketing to Speak at Streaming Media East

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When thousands of online video pros pour into New York City for Streaming Media East 2015, Ustream VP of Marketing David Gibbons will be among the speakers sharing the stage.

On May 12–13, the New York Hilton Midtown will host more than 2,000 online video professionals for two days of content covering the latest in live webcasting, encoding and transcoding, Over-the-Top video and TV Everywhere, monetizing content, and many other leading-edge topics in the online video world.

Gibbons will be a featured panel speaker for “Integrating Streaming, Video Conferencing, and Unified Communications Solutions” (Session B204) on Wednesday, May 13 at 3:15 p.m. in the Nassau Room. Among his fellow panelists are Harold Turk, Senior Engineering Advisor, Social and Collaboration Engineering, Aetna and Aaron Roe, Director, CTO/ITS, Deloitte Services LP, who will share insights on how enterprises are integrating video conferencing and live video streaming solutions to drive greater value for their organizations.

View the full conference agenda

For enterprises facing the challenges of adapting to a changing workforce and meeting the demands of highly engaged customers, video plays a vital strategic role for both internal and external communications in building understanding and relationships. Today, we stand at a communications precipice that requires businesses to leverage the absolute latest techniques and tools for the highest possible influence and alignment with customers and employees.

As video takes on ever-greater importance in many areas of business life, the paths between one-to-one and one-to-many communications have begun to converge. Join Gibbons and his fellow panelists as they explore the current implications of these developments and provide a sneak peek at what lies ahead.

See you in New York!

New Webinar: Generate Leads and Demand with Video

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As companies look for ways to create more impactful content, many are realizing that text alone is no longer enough. Audiences crave a more engaging experience that they can enjoy and share with their peers. Smart marketers are realizing that video enables them to create that experience in a way that builds lasting relationships, generates new leads and grows their bottom line.

Did you know that 80 percent of Internet users watched an online video within the last 30 days — and that 46 percent of them took some action after viewing the video? What would that do for your company’s lead generation efforts?

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And while on-demand video has become a staple on the Internet, live video offers the added benefits of real-time interaction. To build the most effective strategy possible, you need to leverage both.

To find out how, join us on May 14 for our next Ustream Demand Webinar, Generate Leads and Demand with Video. Our experts will show you how you can incorporate live and on-demand video as a way to generate more leads and drive more business. You’ll walk away with a better understanding of how a blended video strategy can take your marketing — and your revenue — to extraordinary new heights.

The fun begins on Thursday, May 14, at 11am PDT. Reserve your spot today!

Europe’s Biggest Software Craftsmanship Conference Sells Out: But You Can Watch It on Ustream

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CRAFT CONFERENCE BUDAPEST / APRIL 23-24, 2015

Europe’s biggest software craftsmanship conference, CRAFT, is streaming live on Ustream this Thursday and Friday. The Craft Ustream channel will provide free access to more than 60 presentations from industry-recognized leaders.

The Craft Conference, a non-profit event about software craftsmanship organized by Ustream, Prezi and Ericsson in Budapest, is sold out. Making knowledge accessible for everyone is a core value of the organizers’ mission. More than 60 percent of the 800 attendees will come from outside Hungary. Speakers will discuss which tools, methods, and practices should be part of the toolbox of a modern developer and company. The conference will also cover new technologies, trends and the future of software development. Attendees will learn from the peers, practitioners and leaders in the developer community.

“This year’s topics have been carefully selected to meet modern developers’ demand for knowledge—microservices, functional programming, distributed systems, devops, data infrastructure, concurrency, infrastructure automation and software architecture make up just a selection of the subject matter that will be covered,” said Gergely Hodicska, Ustream VP of engineering and conference organizer. “Ustream’s goal is to make knowledge accessible for all and to show that the Ustream platform is a great innovative tool for anyone with these objectives.”

The speaker line-up is star-studded and includes:

  • Marty Cagan, founder of Silicon Valley Product Group. Before founding Silicon Valley Product group, Marty was the senior vice president of product and design for eBay, where he was responsible for creating and building the product and design organizations, and defining the products and services for the company’s global e-commerce trading site.
  • Mary Poppendieck, consultant, teacher and author. Mary will discuss ‘The New New Software Development Game: Containers, Micro Services and Contract Tests.’ Besides an amazing career as a programmer, Mary also wrote The Lean Mindset: Ask the Right Questions, in A popular writer and speaker, she continues to bring fresh perspectives to the world of software development.
  • Dan North, programmer and organizational change specialist. Dan applies principles from lean operations and agile software development to help organizations align their technology capabilities with their business objectives.
  • Alf Rehn, professor, speaker, consultant, author and currently the Chair of Management and Organization at Åbo Akademi University. Alf has taught worldwide, including at China’s Shangdong Economic University, Sweden’s Royal Institute of Technology and the UK’s Manchester Business School. Alf will provide Thursday’s closing keynote “How To Save Innovation From Itself.”

Other noted speakers are from Google, Pivotal, Twitter, PayPal, IBM, Netflix, Atlassian, Fastly, Etsy, Gilt, Red Hat, LinkedIn, Basho, Typesafe and Aerospike.

Watch the live stream here: http://www.ustream.tv/craft.

On Earth Day and Beyond, Businesses Get Greener With Streaming Video

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“The greenest business trip is the one you don’t take,” GreenBiz founder and executive director Joel Makower recently noted in a New York Times story.

Businesses around the world are coming to the same conclusion. For these enterprises, shrinking their carbon footprints by reducing travel isn’t just a benevolent idea. It’s good business, helping them to cut costs while also appealing to environmentally conscious consumers.

According to the Air Transport Action Group, a nonprofit association representing all sectors of the air transport industry, flights produced 705 million metric tons of carbon dioxide in 2013. By replacing in-person meetings with videoconferencing and live events with online streaming video events, businesses can enjoy the benefits of live interaction without adding to the amount of carbon emissions in the atmosphere.

For example, if a New York-based business flies employees from its London location to the headquarters for a summit, each round trip flight would generate 1.53 metric tons of CO2 emissions (source: climatecare.org). By turning the event into an interactive online summit via live video, the company would save more than 3,300 pounds of carbon emissions per round-trip flight. And fewer emissions means cleaner air for everybody.

As a reminder of why this is so important, take a few moments to enjoy the view of our beautiful planet from space, courtesy of NASA’s live stream from the International Space Station.  Also, check out the photos below of Ustreamers doing their part!

Happy Earth Day!

Caitlin, six-year-old daughter of Ustream legal counsel, Anne Ortel, started an Earth Club at her school last week to help students become more aware of environmental problems and come up with ideas for ways to help fight those problems.  Over the weekend, Caitlin spoke with the nursery manager and a store manager at the local Orchard Supply Hardware and convinced them to donate a compost bin for her school’s lunch area for fruit and veggie discards at lunch.  She also convinced them to send a garden worker from OSH to her school to explain composting at an assembly.  Caitlin wants the compost to be used in the currently-empty planters scattered around her school and to have those planters filled with fruit and veggie plantings.

Caitlin, six-year-old daughter of Ustream legal counsel, Anne Ortel, started an Earth Club at her school last week to help students become more aware of environmental problems and come up with ideas for ways to help fight those problems. Over the weekend, Caitlin spoke with the nursery manager and a store manager at the local Orchard Supply Hardware and convinced them to donate a compost bin for her school’s lunch area for fruit and veggie discards at lunch. She also convinced them to send a garden worker from OSH to her school to explain composting at an assembly. Caitlin wants the compost to be used in the currently-empty planters scattered around her school and to have those planters filled with fruit and veggie plantings.

 

Ustreamer Linda Williams and her husband took a hands-on "Mow No Mo'" workshop on Saturday to learn how to convert water-guzzling lawns into beautiful, drought-tolerant native gardens through sheet-mulching.

Ustreamer Linda Williams and her husband took a hands-on “Mow No Mo'” workshop on Saturday to learn how to convert water-guzzling lawns into beautiful, drought-tolerant native gardens through sheet-mulching.

Live Online Video Takes the Spotlight at NAB Show 2015

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Last week more than 100,000 media professionals gathered in Las Vegas to get the latest insights in digital content at NAB Show 2015, sponsored by the National Association of Broadcasters. This year’s agenda, which included several new elements, focused on the issues that are shaping the future of new media.

Online Video Conference

For the first time, the event included an Online Video Conference, where executives from digital media firms gathered to discuss issues such as online original content, the migration to over-the-top (OTT) content and online advertising metrics. Among the speakers was Alison Moore, general manager and executive VP of NBCUniversal’s TV Everywhere initiative, who discussed the network’s commitment to providing content across multiple platforms.

Focus on Cybersecurity

Several sessions focused on growing concerns around cybersecurity, and the Technology Luncheon featured a keynote address from John McAfee, founder of McAfee Inc. McAfee discussed the vulnerability of mobile devices as well as how current technology is enhancing data capture.

Teradek Highlights Innovative Products

Ustream client Teradek was on hand again at this year’s event, broadcasting live from their booth on the most innovative products at NAB Show 2015. Watch the video recording here.

New Partnerships and Platforms Announced

Ustream and JVC used the opportunity to announce a partnership that will offer organizations a streamlined experience when broadcasting live video. Read more about JVC’s partnership with Ustream.

Ustream also showed off our newest solution for marketers, Ustream Demand, along with our platforms for internal communicators and broadcasters: Ustream Align and Ustream Pro Broadcaster.

 

Ustream Unveils Latest Video Platforms at NAB 2015

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From April 11 through 16, nearly 100,000 professionals from 159 countries will gather in Las Vegas to encounter the latest innovations in content creation and delivery. The 2015 NAB Show offers content professionals from all industries the chance to get hands-on experience with emerging technologies and enjoy unprecedented networking and learning opportunities.

Team Ustream will be on the scene to give attendees demonstraions of our newest innovations. Stop by booth number SL8511 to say hello and learn how marketers can leverage video to improve lead quality and lower customer acquisition costs, how enterprises and organizations can secure their streams for private audiences and how broadcasters can leverage the most scalable streaming platform for reliable, high-definition viewer experiences.

Many of our clients and partners will be there as well, and several of them will be livecasting from the show floor. Be sure to check out these customers and partners and their Ustream channels:

In addition, JVC will be showing off new cameras with one-click streaming via Ustream.

And remember to follow all the pre-show action on Twitter with the hashtag #NABShow. If you’re planning on being there, tweet us at @Ustream and we’ll keep an eye out for you!