Preparing for failure is key to success in live video, say customers at IBM Enterprise Video Idea Exchange

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IBM Cloud Video customers shared best practices at a customer event in San Francisco,with more events to be staged in Singapore, Chicago, New York, and Dallas.

 

Live video is so exciting because no one knows what will happen—and just about everything will happen, over time. Expect things to break.

This was the consensus among the customers and practitioners who attended the first IBM Cloud Video Enterprise Video Idea Exchange, on February 9 in San Francisco.

The idea for the event came from a customer on the video team at a top hospitality company. The team stages frequent internal and external broadcasts, and they wanted to talk with other IBM Cloud Video customers to identify best practices for fail-proofing live-streamed events.  The top tip, not surprisingly, was to have redundancies for every component, from internet service provider to encoder.

Ready to fail—and spring back

IBM Cloud Video follows this principle by integrating top content delivery networks around the world through an intelligent software orchestration layer that can detect issues automatically, and switch among CDN’s as needed to maximize resiliency and scalability.

Customers were excited about getting together at the event to learn from each other’s experiences.  A provider of cloud-based identity management led a conversation on how to secure internal enterprise video.  A top career website discussed producing employee town halls, which it holds weekly for as many as 3,000 concurrent global viewers.

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White Label Video Solutions for Enterprises

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White Label Video Solutions for Enterprises

Need to create a custom page for your streaming content to live on? IBM Cloud Video and Ustream now have customizable channel pages for Streaming Manager and Pro Broadcasting.This enables easy branding or no branding, offering white label video solutions for enterprises. This allows control over navigation and branding on automatically generated pages. These features are toggleable as well, allowing companies to quickly make changes.

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What can enterprise video do for your numbers?

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Live-streamed video, enabled by a cloud-based video platform, is having a big impact on the business world. That’s the conclusion of a new enterprise video guide.

One example of video’s impact, the guide notes, was at an 8,000-person financial company  with dozens of sites around the world. The company faced a sudden marketplace change, and its CEO asked employees to watch a live all-hands meeting over secured, streaming video. The executive described the company’s new strategy in the meeting, and employees got their questions answered through the video platform’s Q&A module in real time. The company pivoted in an hour, leading its field.

Another example of impact is when a global car maker used live streaming video to draw 3,400 unique viewers to a new model introduction at an auto show. The company was able to reach beyond the 300 press members in the room.

A year later, at the same auto show, the car maker streamed another model introduction and this time it included LiveAd, a service of IBM Cloud Video.  LiveAd displays streaming video in standard ad units on strategic sites. Users roll-over the ad to make the video bigger, without having to leave the site. A click makes the stream play full screen. Continue reading

Enterprise Video: Chat Integration Module

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Enterprise Video: Chat Integration Module

Looking for an enterprise video chat integration for internal communications? IBM Cloud Video and Ustream are launching a new chat feature for use with both Streaming Manager for Enterprise and Ustream Align.

This new feature, which limits access to authorized viewers through either SSO (Single Sign-On) or email authorization, allows for viewers to engage in realtime and participate with one another while watching internal video content. This feature works with both live and on-demand content and is compatible across desktops and mobile devices, including over the IBM Cloud Video for Enterprise App.

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Mazda video case study: Driving 100x more viewers to a product launch using IBM Cloud Video

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A new Mazda video case study shows how live video can achieve spectacular results.

A big hook for Mazda is the appeal of its designs. The Mazda Miata, for instance, has become  the best-selling two-seater open sports car of all time. The Mazda design philosophy is called “Soul of Motion”, and it seeks to capture “the power and elegance of a wild animal in the instant when it pounces on its prey.”

When a new Mazda design is unveiled, many fans would love to see it live, so Mazda decided to supplement media coverage by streaming its new product introductions live using IBM Cloud Video.  At the LA Auto Show in 2015, 3,400 unique viewers watched from all over the world when the company unveiled the MX-5 RF.

One year later, Mazda introduced the CX-5 crossover, also at the LA Auto Show.  This time, it added IBM Cloud Video’s LiveAd service, which streams video footage inside standard ad units that can be placed on sites all over the web.  The ads enable viewers to see live footage without leaving the site they’re on. They can mouse over the ad unit to expand it, and click to watch full screen. In the days before the event, LiveAd units show footage teasing what was to come. During the event, the ads showed stage action live. Afterwards, the ads played recap footage.

The results were amazing. With LiveAd, Mazda attracted 390,000 people instead of 3,400–that’s 100 times more viewers than the same event the year before. “Using LiveAd and IBM Cloud Video, we’re able to reach beyond the 300 press people at the event to reach 390,000 people interested in what we’re doing,” said Mike Garant, manager, digital marketing at Mazda. An infographic and two-minute video tell more about how the company achieved these results.

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Manage Temporary Passwords for Video Encoder Access

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Manage Temporary Passwords for Video Encoder Access

Looking for a way to manage temporary passwords that could be used for live video encoder access? IBM Cloud Video and Ustream have rolled out a new feature that allows account managers to create passwords that can be used by encoding software, encoding hardware and mobile apps for the purpose of broadcasting. These passwords, set permanently or on a temporary basis, are managed directly from the platform by account managers and access can be revoked at any time.

Please note, while this feature presents an alternative way to access these encoders from a Ustream account, it is mandatory for IBM Cloud Video accounts to access these encoders in this new way. This is because login details associated with an IBM Cloud Video account can not be used to directly login to an encoder. Consequently, these device passwords are required to login to compatible encoders and apps.

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The Future of Streaming Video with IBM Cloud Video & Ustream

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The Future of Streaming Video with IBM Cloud Video & Ustream

Ustream is part of IBM Cloud Video. After being acquired by IBM in January of 2016, Ustream became one of the pillars that formed the newly created IBM Cloud Video business unit.

The unit brings together innovations from IBM’s R&D labs, including IBM Watson capabilities, and combines them with the cloud-based video platform technology of both Clearleap and Ustream. This offers a variety of solutions for media and entertainment along with uses for enterprises including video marketing and internal video communication.

This article explains the future of streaming video with IBM Cloud Video and Ustream, detailing the relationship between the streaming service and the IBM Cloud Video business unit.

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Dealcrunch Discusses Video Streaming Technology with Ustream CEO Brad Hunstable

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A lot has happen since Ustream joined IBM Cloud Video, and video technology has become the hottest resource in 2016 for both consumers as well as major enterprises. The amount of time spent watching video on digital devices has sky rocketed in the last year, and shows no signs of slowing down. DealCrunch talked with Ustream CEO, Brad Hunstable to learn more about how companies are using live video to engage with consumers, and a preview of how Ustream is integrating with IBM Watson to produce cognitive video insights.


Click here to read the full interview

CDN & Video: What is a Content Delivery Network?

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CDN Video Delivery

Video streaming and delivery is a resource intensive process. This is attributed to the various networks a video stream must pass through as well as the quality of the video, as higher bitrates and resolutions require more information related to that stream to be sent to the end viewer. As a result of this requirement, it’s not recommended to broadcast video using your own server. For companies, this can result in bottlenecks from the servers hosting or unnecessary costs to scale a server infrastructure.

One solution to avoid both, though, is through utilizing a CDN (content delivery network). This piece talks about the basics of delivering content over the Internet before why it’s important to have a CDN when streaming video content.

If you are already familiar with CDNs and would rather learn more about how Ustream offers a more robust solution for video streaming, read our live video scalability white paper.

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eCDN Benefits, Deployment & System Configuration

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eCDN Benefits, Deployment & System Configuration

Ustream has improved its eCDN (Enterprise Content Delivery Network) technology through simplifying the initial deployment and configuration process. This includes a new, friendly UI and also easy ways to export this configuration for VMware® ESXi or Microsoft® Hyper-V™. This article explains the new process and also gives an overview of what an enterprise content delivery network is, eCDN benefits and use cases for the technology.

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