Data Privacy and Governance Update

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Ustream, an IBM Company, is an end-to-end solution that organizations can leverage as part of their video strategy. This can be for both external and internal facing assets, which might include marketing activities or corporate communication. Content can range from live broadcasts to on demand video assets. The platform is a global solution, supporting multi-national corporations while also being able to effectively scale to cater video content on a huge, worldwide scale. Because of this level of inherit flexibility, Ustream needs to take into account data privacy laws not just in the United States, but also every country where we store personal data or from which we access personal data.

Video Data PrivacyIBM has prepared an EU Model Clauses agreement for Ustream customers to facilitate the transfer of personal data outside of the EU in accordance with the EU data privacy laws. EU Model Clauses are relevant to all customers sending personal information relating to EU citizens to Ustream.

To request an EU Model Clauses agreement or for any other information or assistance around the transfer of personal data, customers can contact our dedicated EU Model Clauses team via email.

The EU Directive 95/46/EC sets out rules concerning processing of customer’s personal data. As the data controller, customers appoint IBM as a data processor to process (e.g., store, transmit, archive) any personal data which may be included in the customer’s content. In turn, customers are responsible for obtaining all necessary consents to include the content (including any personal data) in IBM Ustream DBaaS solutions.

A list of countries where content may be held or from where content may be accessed for the purpose of delivering and supporting a Cloud Service is available at: