Ustream Joins Fellow Providers, Vendors in New Streaming Video Alliance

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You know an industry has reached a new level when it needs its own best practices … and an official organization to promote those practices.

Well, congratulations, streaming video. You’ve officially arrived.

Ustream and 16 other service providers, content companies, and tech vendors recently came together to form the Streaming Video Alliance (SVA), whose mission is to “develop, publish and promote open standards, policies and best practices that allow the video streaming ecosystem to flourish.”

Dan Rayburn, founding member of the Alliance and principal analyst at Streaming Media, recently told Benzinga.com that one of the industry’s biggest problems is a lack of standards.

“If you think about it as a consumer, think about how fragmented the market is,” Rayburn said. “You go and get a device, you don’t know what’s available [or] what’s business model. Is it pay to download? Pay to own? Subscription? Rental? Which platform does it work on? There’s just so much fragmentation in the market.”

The new organization will focus on three key areas:

  • Open Architecture: Standardizing specifications for network and cloud-based streaming and caching infrastructure
  • Quality of Experience: Developing a common approach to defining, measuring, optimizing, and reporting quality of the video streaming
  • Interoperability: Creating standards for streaming video

The SVA will hold full membership meetings once a year, while its Working Groups — focused on specific issues such as security, privacy, and analytics — will meet more often to pursue their individual objectives.

Other members include Cisco, Yahoo!, and FOX Networks. Notably absent from the list are Netflix and YouTube, whose heavy investments in their own video-distribution infrastructures make it less likely that they will adopt an external consortium’s recommendations.

To learn more, visit the SVA website or download the new whitepaper by Aberdeen Research Group.