LinkedIn: Taking Care of Business Through Live Video

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Remember when LinkedIn was seen as just a place for job seekers to connect with employers? How times have changed …

While other social network companies struggle with their identities, LinkedIn remains the undisputed king of online business networking. The average LinkedIn user is educated, accomplished, and keenly interested in the latest insights from the business world — in other words, the perfect audience for live streaming video.

Several years ago, LinkedIn’s leadership embarked on an ambitious quest to join the ranks of Forbes, The Wall Street Journal and other power players in the world of business content publishing and thought leadership. Beginning with articles from a handful of key influencers, the network quickly made the leap to live video on Ustream to take their program to a whole new level.

Today LinkedIn is one of the most active brands in the streaming video space, broadcasting several times each week to a variety of audiences.

LinkedIn Speaker Series

Through the LinkedIn Speaker Series, the social network is leveraging live video to strengthen its position in the thought-leadership sphere. Talks by Arianna Huffington, Barack Obama, Deepak Chopra, and other luminaries have been broadcast live from the LinkedIn campus to a global audience.

To date the LinkedIn Speaker Series channel has garnered more than 250 million views worldwide. Most recently, LinkedIn hosted its first live broadcast from its Singapore office, featuring David Lim, leader of the first Singapore Everest Expedition in 1998.

Job Seeker Webinars

Every month, the LinkedIn Job Seeker Webinar channel presents a live 60-minute webinar to teach job seekers — from recent grads to seasoned professionals — the strategies and best practices that can help them in their job searches.

Download our whitepaper and learn how you can leverage live video for internal communication.