Wainhouse Research Finds Live Video Increases Productivity and Improves Corporate Brand Image

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We’re excited to roll out our third research paper in collaboration with Wainhouse Research, entitled “The Evolving Role of Live Online Video in Corporate Marketing.”

Live online video is quickly emerging as an engagement tool for marketers looking to cut through the clutter of communicating with external audiences. Whether the video is used to extend the reach of product launch events, to create engaging descriptions of merchandise for sale or to provide richer forms of customer support, the technology is helping to transform best practices in corporate outreach. Based on a survey of 1,007 executives in Q4 2013, live video within the enterprise can serve as a catalyst for increased productivity and improved corporate brand image, amongst a variety of other attributes.

Several findings from the latest report include:

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Increased access will drive adoption – Sixty-three percent of live online video users report that the technology is “easier to use and more reliable than in years past”

Live video will begin to take up more corporate website real estate – Fifty-percent of organizations plan to expand their use of video on corporate websites in 2014 

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Enterprise users will stack technology solutions for maximum impact, using live video as the centerpiece – Survey respondents find that live video is most effective when combined with presentation slides and on-screen data

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Live video is an effective way to generate sales leads and acquire customers – Sales and marketing executives find particular value in live video’s ability to socially generate sales leads

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Seeing is believing - Executives that use live online video most frequently have a vastly different worldview when it comes to business communications effectiveness.

Interested in learning more?

 

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