Pop icon Lady Gaga performed her seventh and last show on Monday, April 7th at the Roseland Ballroom, one of New York City’s historic musical landmarks, which was set to close its doors after her performance.
To mark the special occasion, the concert was streamed live online through a website called GetMoreGaga.com, thanks to Verizon Wireless. The event promoted the company’s 4G LTE network, allowing fans to watch the sold-out show from the comfort of their own home.
As many people probably don’t know, this experience was made possible using Ustream’s live video technology.
Verizon used Ustream’s technology, which allowed viewers to get a live, customizable, shareable concert experience, and access exclusive content available only on GetMoreGaga.com. People had the chance to watch the show from three different camera angles through a multi-channel streaming setup. This opportunity was only available in the United States, but showed impressive viewer attendance.
The collaboration between Ustream and Verizon started several months ago and involved many teams:
- Site Core: Built landing page experience
- Flash: Made small player modifications
- Streaming: Provided technical support
- Infrastructure: Setup domain
- UX: Cooperated with AKQA agency on the design and reviewed and supported the project
Verizon used a custom landing page, which was available only at the GetMoreGaga.com website. The viewing experience was optimized mainly to Mobile platforms, but was available on desktop as well.
The event was promoted through Facebook, Twitter (#GetMoreGaga) and Lady Gaga’s video message shattered around the internet. Before the event started the page showed a countdown, and after the show Lady Gaga’s videos was available on demand.
The event was highly engaging, as fans watched the stream on average of 40 minutes.