On February 21st, 2014 the Hungarian Ustream office hosted its first internal hackathon.
In the previous blog post (What the heck is Hackathon?) we talked about the premise and importance of this 24-hour coding contest, and how it brings people together to collaborate on a common project. All in the name of one mighty goal – to make Ustream’s service better!
Not only the wide palette of ideas, but the team names themselves were injected with a healthy dose of creativity. We had Cougar Petting Trolls, A-Team, Geolition, The Fruit Loops, Screamo Mariachis, Call of Duty and Red Ducks, just to name a few.
But, lets take a look what they were working on. Here are the 11 project and ideas:
Streamsquare social network (Cougar Petting Trolls):
People go to places and check in on Foursquare, but from now they can broadcast the venues they are at, so others can see what is actually happening there. People get points and badges based on the time they spend there and the feedback from users who saw their streams.
In 24 hours they have developed a working web and native Android and iOS application prototypes and won the Hackathon competition!
Today we’re excited to roll out a new feature for our Enterprise Pro Broadcasters — these users now have the ability to add users to manage channels within their Ustream accounts.
Why is this important?
The Channel Managers feature allows you to add users to manage specific channels within your account. This is perfect if you have multiple departments within a large organization and want to give each its own channel, or have multiple clients and want them to only access their own channel. This is also helpful if you want to add an additional user to manage all the channels within your account, but don’t want to give them access to your email, password or billing information.
Each manager can have access to multiple channels (as many as you designate) and each channel can have multiple managers.
Channel managers can:
All around the globe, we continue to see broadcasters using our live platform as a means for change and transparency. Last week, several students in Taiwan streamed their activity in protest of Legislative Yuan. Their streams continue to attract a wide audience, already surpassing fifty-thousand viewers. Yesterday, another broadcaster surfaced from Turkey, turning to our platform as a way for his voice to still be heard.
According to Hurriyet Daily News:
The High Elections Board (YSK) ostensibly banned Kanal D television’s morning news show “Günaydın” (Good Morning) and its host, İrfan Değirmenci, from broadcasting on March 24-25 on the grounds that it violated regulations pertaining to the upcoming local elections.
In response, Değirmenci is continuing his program on Ustream, attracting over 40,000 viewers on March 24. Değirmenci, who is known for his critical commentary on government policies, said he would live-stream his show on March 25 as well.
We support the use of our technology for societal transparency. Learn more about Ustream for Change: http://www.ustream.tv/our-company/change
Video streaming by Ustream
Live video use within the enterprise is continuing to grow at a phenomenal pace, and we’ve been working with Wainhouse Research to help us better understand the growing trend. As you may have seen last December, we rolled out a white paper entitled, “Executive Visions in the Workplace,” which gave us some early insight into current perceptions across a variety of industries. Of particular interest was a stat that showed live video favor varied by executive level, skewing highest for respondents within the C-suite. You can download the full paper HERE.
Today, I’m excited to share our next white paper, which takes a deeper cut into the research. “Gauging Viewership Trends in Live Online Video Business Communications” projects substantial growth of live video business communications over the next three years.
Today’s guest blogger is Hanna Brooks Olsen, an Editorial and Marketing Specialist at creativeLIVE. In a previous life, she was a social media manager.
At this point, most community managers have social media outlets like Twitter and Facebook nailed — but few businesses are using streaming video to build their audience and drive sales. Author and strategist Casey Zeman is out to change that.
In his upcoming three-day course on CreativeLive (free to watch while it airs live!), Casey will walk you through some of the basics of streaming video for business.
What you’ll learn:
- Equipment basics that help make your videos better and your production smoother
- Why streaming video communities matter (though, to be honest, you probably already know this)
Have you heard the term ‘the money is in the list’?
The phrase describes the relationship between email lists and internet marketing success. Having a list of dedicated fans and clients is the single most important asset any business can have.
Check out this video to see how Ustream allows you to build your own list:
As you may know, we recently launched a new philanthropic program, Ustream for Change. Since 2007, we’ve seen broadcasters around the world using Ustream as a means for transparency and communication. Most recently, we’ve seen a surge in streaming activity in Ukriane and Venezuela. Just this evening (in Taipei), one of our users began streaming, as students occupied the Legislative Yuan. Over 25k viewers are currently watching the events unfold, care of longson3000:
Live streaming video by Ustream
We’ve all been anxiously waiting for Season 4 to kick off — and at Ustream, we’ve been hard at work with Facebook Live, to bring you an exclusive red carpet event tomorrow, in advance of the Game of Thrones NYC premiere. Join Emilia Clarke, Peter Dinklage, Maisie Williams, and more cast members at 6pm Eastern Time tomorrow.
The future of online video advertising is changing before our eyes, as advertisers seek technology solutions to reach consumers in more interactive and engaging ways. Video ads in general are even more successful when live content is included, in comparison to video-on-demand (VOD). Ustream, the leader in the live video space, introduced LiveAd last year, a game-changing advertising solution for brands and companies that fuses live video and traditional display advertising.
Live streaming video by Ustream
What is LiveAd?
Ustream’s Live Playlists feature was launched last Spring by our Broadcaster Experience team, so that broadcasters could reuse previously recorded videos and schedule them to run as “live” content at specific times, or as continuous loops. The innovative feature is available in all Pro Broadcasting packages and allows you to provide instant content all the time, by filling you channel with linear programming. Reach audiences around the clock long after their transmission has ended!