As a swarm of police invaded the thousands of Ukranian protestors before his very eyes, citizen broadcaster Aronets realized he had to take action. With no TV station crew or news reporters in sight, the world sat unaware as a nation demanded change from their government, and faced fierce retaliation. Before your imagination takes this story into Rambo mode, or any McGyver tactics to save the day, Aronets utilized a device each of use in our everyday lives (sorry James Bond). By simply using his smart phone and the Ustream Broadcaster App, Aronets placed a bright spotlight on the political unrest currently escalating in the Ukraine. LIVE. Before you scoff at the notion of live news, remove from your mind the traditional image of a rain soaked TV reporter being whisked away by strong storm winds. Thanks to technology, and the power of social media, not only can breaking events spread quickly via word of mouth, we now have the privilege to witness history through the eyes of the common man. In real time. This unprecedented, instantaneous access to the world is a concept assisting citizens of various nations, by giving transparency to their plights for democracy.
What does Martha Stewart, Playstation, Salesforce, HBO’s True Blood and radio station Hot97 have in common? Each have become digital influencers in their own right, by utilizing the latest, innovative tool reshaping the advertising landscape: Live Video. In an era when technology and human interaction are intersecting in new ways, adapting multi-dimensional means of engaging your audience is key.
Curious on how to optimize the effectiveness of your advertising campaigns to global audiences? Get ready to take notes, people. In this week’s live webinar, SVP of Marketing David Thompson showcased each brand’s boundary pushing strategies on the Ustream platform, and the number shattering stats surrounding their successful live-streamed campaigns.
Read more for a recap of our SVP’s informative webinar and educate yourself on the latest trend in digital engagement optimization: the live video experience.
This week, we not only streamed the Streaming Media West Conference in Huntington Beach, Calif., but we also took home their Reader’s Choice Award for top Live Video Platform!
Thank you to everyone that voted! As I mentioned in a previous blog (We’re Two Billion Strong, Thanks to You!), we’ve come a long way over the years and we’re excited to continue growing together.
Yesterday, Sony unveiled the PS4 to a global audience via Ustream. We took it for a test drive and our very own @UrBaNMaSQuE, @gibbosf, and Terry Burgess show off just how easy it is to show the world YOU’VE got game. We’ve got the show looping below (via Live Playlists), check it out and have a great weekend!
Live streaming video by Ustream
We hear it more and more: a blaring warning signal to CIO’s, as their roles are quickly fizzling out. In my latest post on Medium
, I dive into the rise of the CMO in today’s consumerized and cloud-based world. CMO’s will increasingly own more budget (that has traditionally been allocated to technology services), as their marketing tools start to cross further over into the technology space.
Check it out HERE
— would love your feedback!
Looks like we’re seeing the start of a new PS4 era, as we’re now seeing live video streams surface on Ustream. Check out Glasswalk3rr in (U)streaming action!
Video streaming by Ustream
Here’s a screen grab (with an active social stream) @KyleOrl just a few minutes ago:
Keep it coming Ustreamers!
David Rodriguez had conquered the digital world with StuffWeLike long before he started with Ustream. He’s grown with us over the last two years and we’re excited for the years to come.
“I’ve used many video platforms and Ustream is the one that offers the best audience engagement,” remarked Rodriguez. “My Ustream channel has a very dedicated audience, many of whom I’ve even chatted with outside of streams — becoming Facebook friends or talking over the phone. Viewers return stream after stream, chat in the chatroom, and help direct what happens next in the stream. It’s a very fluid system, which makes it far more entertaining to both produce content and consume it.”
Exactly seven years ago, Sony dramatically changed the gaming landscape with the launch of the PlayStation 3 (PS3) game console. Fast-forward to the present, and Sony is uniquely-positioned to repeat history with the launch of the PlayStation 4 (PS4).
One of the most important features of the PS4 will be its live video streaming capabilities, with both Ustream and Twitch integrated into the console. It’s a game-changing feature (literally), and earlier this year, I chatted with Engadget, Forbes, and The Wall Street Journal about the potential for the PS4 to become the “modern day cable box.”
What if I told you (in my Morpheus voice, ofcourse) that an entire global audience sits right in your palm, within the convenience of your smartphone or tablet? Yes, my dear Neo, there’s an app for that. With Ustream’s mobile app (for Android and iPhone) you can easily share moments or capture breaking news events in real-time, wherever and whenever they happen. Integrated chat? Check. Audience polling and GPS mapping? Double check.
How do you broadcast from your mobile device? I thought you would never ask 😉
Consumerization, the growing tendency for new technology to emerge first in the consumer market and then spread into the enterprise sector, has and will continue to pave the way for innovation. What first started as “BYOD” (Bring Your Own Device), has led to the harsh (yet exciting) realization by enterprise companies that software in today’s constantly connected world needs to be both easy to use AND easy to the eye.
At Ustream, we’ve also experienced consumerization, and I’m happy to say that — as a result of all the hard work from our Ustreamers across the globe — the dual notions of “easy to use” and “easy to the eye” can indeed co-exist in this live video streaming world we thrive in. We’ve got a ton of work to do in order to meet the growing needs of our customers, but we can certainly credit our early adopters (largely consumers) and plan to continue to improve the user experience.
I’ve started writing regular posts on Medium, check out the full post here: Who Put The Consumer In My Enterprise?, via Medium