We hear it more and more: a blaring warning signal to CIO’s, as their roles are quickly fizzling out. In my latest post on Medium
, I dive into the rise of the CMO in today’s consumerized and cloud-based world. CMO’s will increasingly own more budget (that has traditionally been allocated to technology services), as their marketing tools start to cross further over into the technology space.
Check it out HERE
— would love your feedback!