Today we are announcing the launch of the Ustream Partner Program to extend revenue opportunities to content providers.
Ustream is the first live video provider to offer ad revenue sharing by integrating Google’s new Video API. By working with Google, we are able to serve Google in-video ads and utilize Google’s robust backend for both analytics and payments.
Partners will also receive unique monetization tools from Ustream to include the ability to run on-demand mid-roll commercials into their streams. Certain content partners like radio shows or conferences can run mid-rolls during the natural breaks in their program.
Our vision has always been to make live streaming a profitable activity. Now our content partners can
generate real dollars and cents. Some of our early partners have already felt the power of “the light bulb” going on. This is about a long-term ongoing relationship with our content partners and we’re excited to take this first step.
Partners currently enrolled in the program include Fox News Radio, Soulja Boy, Chris Pirillo, and Shane Dawson. The amount the broadcaster will earn is dependent on the size of their viewership for both live and recorded content.
Criteria that will be used for eligibility for the program include, but are not limited to, the size of the audience, country of residence, quality of content, and consistency with Ustream’s Community Guidelines and Terms of Service. If the partner is accepted into the program, then they will receive a congratulatory notification email detailing further details to include payment frequency and more program details. This program is available to content partners worldwide.
For more information and to enroll, visit http://www.ustream.tv/revshare/overview