“Ustream on Facebook” Expands Live Video to Social Networks

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We’re excited to announce today a big step for Ustream: the availability of a new “Ustream on Facebook” program that offers artists and brands the opportunity to provide live streaming video with the Facebook Live Stream Box integrated within Facebook Pages. This enables new ways for artists and brands to engage their fans in direct dialogue. The Ustream on Facebook experience was first pioneered with a trio of Jonas Brothers events celebrating the release of “Lines, Vines and Trying
Times” earlier this month, which received enthusiastic fan response. Some stats from the May 28 webcast:

· 1.5 million unique posts were made via Facebook Live Feed
· 23K average posts per minute
· More than 100K users joined the webcast after seeing their friend’s comment on Facebook
· 974K total unique viewers watched the one hour webcast
· Ustream reports the Jonas Brothers webcast on Facebook surpassed the largest live video event they have hosted for any music artist

Artists who have a Facebook Page can activate a live audience on a
live tab within their profile, and viewers have an easy experience
because they can stay on Facebook to participate in the live video
chat.

“Millions of people watch high quality live streaming from major
brands and events on Ustream,” said Josh Elman, Platform program
manager, Facebook. “We’re excited that they can now interact with
their Facebook friends while watching an integrated Ustream and
Facebook Live Stream experience on Facebook Pages and in the future on Ustream.com using Facebook Connect.”

“The Jonas Brothers events proved to us that providing the technology
that enables fans to connect with each other and their favorite
artists is a very powerful experience for everyone involved,” said
John Ham, Ustream founder and CEO. “We look forward to delivering
similar events for artists who want to connect with their fans in a
turnkey way.”

For more information visit ustream.tv/facebooklive; to apply, go to
ustream.tv/facebooklive/apply.

Best, John

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