The Fresh New Ustream

We’re thrilled to unveil some big changes on Ustream! With months in the making and informed primarily by our community’s feedback, we are sharing these changes with you. Aimed at increasing the ability to discover content, improving interaction in chat and social networks, and enabling broadcast highlights, we view these changes as the foundation for new improvements to come.

We’re excited about our new design and functionality, and look forward to your valuable feedback. (Click here to see what one of our users, Chris Pirillo, had to say about our changes.) Thank you to our community that has helped us become home to some of the richest and best live content on the web since our launch in March 2007!

Here’s a short summary of a few of our new changes.

Discovering content

Aggregating an audience quickly is important for live broadcasts. To solve this we’ve integrated features that alert audiences, allowing broadcasts to amass viewers quickly and easily.

• Similar to status updates on Twitter or Facebook, broadcasters can update their Ustream status when they go live. By answering the question “What are you broadcasting?” users will be able to easily and quickly let others know what they’re streaming. These updates appear throughout Ustream and can be sent to Twitter to reach friends and followers. (For example: If you set your status update to “Showing off my new puppies!”, viewers searching for puppies will quickly find you).

• We have added categories to the Ustream header. This allows viewers looking for specific content, such as music streams, to find relevant broadcasts with one click. Each broadcaster has the power to choose the category that best fits his or her live broadcast. This provides viewers with an easier way to find content at a glance within these category buckets.

• For the first time, we’ve implemented the ability to create highlights from recorded videos. This allows viewers or broadcasters to quickly and easily identify interesting moments within recorded videos, title them, and then share them across Ustream and across their own network.

Audience Interaction

We’ve improved our chat, allowing for additional interactivity and simpler moderation.

• Broadcasters now have the ability to choose to use a social stream or chat to interact with audiences. We are launching a new feature — Social Stream — that allows broadcasters to interact with their friends and followers on Twitter in real time. Previously this was only available to users such as Ashton Kutcher, P Diddy, and Miley Cyrus.

• Follow people quickly – Simply click a username in the audience member list and click “Follow”. This allows for communities to grow quickly, friends to stay connected, and for two-way relationships to occur.

• Additional chat moderation tools, such as Time Out, Kick, or Ban, allow for greater control and more relevant dialogue.

• Our chat now has Slow Mode and Pause, which can slow temporarily pause the chat if messages are coming too fast.

We welcome your feedback! Enjoy the new Ustream!

About Brad Hunstable, CEO and Founder

Brad Hunstable founded Ustream more than six years ago with a vision to bring live broadcast technology to the entire world. Since then, the company has established itself as the leading live, social video site. Hunstable has been ranked among 50 "Digital Power Players" by the Hollywood Reporter and on Variety's Producers Guild of America's Digital 25: Visionaries, Innovators and Producers for his work at Ustream. Brad is a graduate of the United States Military Academy at West Point and holds an MBA from Ohio State.
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