Gary Vaynerchuk didn’t become huge on accident, everything was calculated and intelligently planned out. He is the example of a pro social marketer, a person who creates buzz without even spending a dollar on ads. Gary is a genius.
The day before yesterday, Gary woke up and shaved his head live on Ustream. The viewers went nuts. Now, your average Ustreamer would stop there and call it a day, maybe quietly complain that he has a shaved head – Not Gary though, he turned it into a game.
In this video you see Gary challenging Kevin Rose to shave his head. If he does it Gary will donate $300 to a charity of Kevin’s choice. Kevin then has the power to call out the next soon-to-be-bald contestant.
Kevin Rose took the challenge…live on Ustream as well.
In front of 1000 people, the god of Digg shaved his head. The recorded video was so ridiculous that it later made the front page of Digg with over 2500 diggs. Ridiculous!