As opposed to a blog post or a YouTube video, which are static and people can view at their leisure, your Ustream show is live and you must undertake the difficult task of grouping your viewers together concurrently and at a specified time. Through a combination of long and short term announcements you can use Social Marketing to capture their attention.
Your Blog:
The important thing about your blog is that your subscribers will read it at some point. It might not be now, or in an hour, but chances are they will see the post before the day is over. You won’t be able to use your blog to get instant viewers, but it is a great place to notify them of future shows. Think of it as planting a seed… some will remember and some will forget, but either way they definitely hear about your show (this helps because when you post about it later on Twitter they will remember the blog post). (Tip – Announce your upcoming show three days before – then mention it again the day of)
Twitter:
If Twitter wasn’t your best friend, it is now. Become intimate with this beautiful tool because it is the best way to get instant viewers. Post a message to Twitter ten to twenty minutes before you go live – this way your followers can put aside time and they know its coming up. Post again once you go live. Truth be told a lot of people will forget that you’re going to do a show, especially if its your first time. Twitter is the perfect way to remind them. (Tip – Don’t just spam a link to your show, make sure to keep it friendly and human, maybe ask a question. Then be sneaky and inconspicuously put the link in.)
Newsletters, Social Network Messages:
Use sparingly! I know it, you know it, everyone knows it – Spam sucks. Do not spam. Newsletters and other ways of messaging are good ways to notify potential viewers, however you must do it with tact. Once in a while is fine just don’t use a lot of exclamation points and keep it simple. If they get annoyed then stop immediately – you’re doing something wrong and continuing will only hurt you.
Thats today’s short Social Marketing lesson.
I’ll be posting a series of these so you should probably subscribe to the blog. If you have any questions, or different ideas leave a comment and I’ll respond. Even better – if you have different ideas – go write your own blog post and then send me the link!
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