Matt Schlicht, ProductAs opposed to a blog post or a YouTube video, which are static and people can view at their leisure, your Ustream show is live and you must undertake the difficult task of grouping your viewers together concurrently and at a specified time. Through a combination of long and short term announcements you can use Social Marketing to capture their attention.
Your Blog:
The important thing about your blog is that your subscribers will read it at some point. It might not be now, or in an hour, but chances are they will see the post before the day is over. You won’t be able to use your blog to get instant viewers, but it is a great place to notify them of future shows. Think of it as planting a seed… some will remember and some will forget, but either way they definitely hear about your show (this helps because when you post about it later on Twitter they will remember the blog post). (Tip – Announce your upcoming show three days before – then mention it again the day of)
Twitter:
If Twitter wasn’t your best friend, it is now. Become intimate with this beautiful tool because it is the best way to get instant viewers. Post a message to Twitter ten to twenty minutes before you go live – this way your followers can put aside time and they know its coming up. Post again once you go live. Truth be told a lot of people will forget that you’re going to do a show, especially if its your first time. Twitter is the perfect way to remind them. (Tip – Don’t just spam a link to your show, make sure to keep it friendly and human, maybe ask a question. Then be sneaky and inconspicuously put the link in.)
Newsletters, Social Network Messages:
Use sparingly! I know it, you know it, everyone knows it – Spam sucks. Do not spam. Newsletters and other ways of messaging are good ways to notify potential viewers, however you must do it with tact. Once in a while is fine just don’t use a lot of exclamation points and keep it simple. If they get annoyed then stop immediately – you’re doing something wrong and continuing will only hurt you.
Thats today’s short Social Marketing lesson.
I’ll be posting a series of these so you should probably subscribe to the blog. If you have any questions, or different ideas leave a comment and I’ll respond. Even better – if you have different ideas – go write your own blog post and then send me the link!
April 28th, 2008 at 5:50 pm
Great Job. I try to post as much as I can on other sites including my own.
I didn’t see a Pownce option. Maybe a custom where it would post to Twitter AND Pownce at the same time?
April 28th, 2008 at 6:00 pm
Thanks geekazine,
Are you talking about a Pownce option on Ustream?
April 28th, 2008 at 8:17 pm
Good tips Matt. And yes, twitter is my best friend.
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, especially if its your first time. Twitter is the perfect way to remind them. (Tip – Don’t just spam a link to your show, make sure to keep it
April 29th, 2008 at 12:47 pm
[...] How to Attract Viewers to Your Live Show As opposed to a blog post or a YouTube video, which are static and people can view at their leisure, your Ustream show is live and you must undertake the difficult task of grouping your viewers together concurrently and at a specified time. Through a combination of long and short term announcements you can use Social Marketing to capture their attention. [...]
April 29th, 2008 at 12:47 pm
[...] How to Attract Viewers to Your Live Show As opposed to a blog post or a YouTube video, which are static and people can view at their leisure, your Ustream show is live and you must undertake the difficult task of grouping your viewers together concurrently and at a specified time. Through a combination of long and short term announcements you can use Social Marketing to capture their attention. [...]
May 1st, 2008 at 6:15 pm
Matt, appreciate you for sharing this lesson. I dig your tip on ‘trickling’ the notifications to our audience, then a friendly low-key ‘heads-up’ when the show is about to be on. That’ll be more effective as our ‘personal bandwidth’ is narrowed with all our “spinning plates” and commitments.
One of the ways I work around my subscribers/audience narrowed ‘bandwidths’, is to broadcast live shows, which I coin “Half Hour Huddles”, for only … a half hour
Alot of “juice” can be shared in 30 minutes, and I would typically have my talking head, my desktop and an egg timer on screen. This helps to engage the visitors than just seeing one’s desktop the whole time, and the egg timer keeps me on track, along with the audience knowing I’m sensitive to their time. Oftentimes, the audience members keep me longer for 30 min because of their questions 
Thanks once again, Matt. Catch ya soon
May 23rd, 2008 at 7:00 pm
Hey Thanks for these great tips.
Using Twitter and other networking methods – I was able to get my show on the Home page of Ustream.tv today and got an instant bunch of new viewers – I am totally amped!
Rick Butts
May 23rd, 2008 at 7:06 pm
Rick Butts Show Gets On Home Page UStream.TV!…
Today's show was so hot and well attended we got on the home page of Ustream.tv! We had 92 viewers and up to 62 participating in the chat! Do you Tweet? Add me! http://twitter.com/Rick_Butts
Streaming Video by Ustream.TV
Websites mentioned in thi…
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