Monthly Archives: April 2008

John McCain Talks Healthcare Tomorrow On Ustream

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With the political atmosphere intensifying in the US and Democratic candidates (and Ustreamers!) battle it out, Republican Presidential candidate Sen. John McCain has chosen tomorrow as a perfect time to discuss healthcare in America. And he’s doing it on Ustream :P

Sen. John McCain will be holding a town hall meeting at the Lehigh Valley Hospital and tour the facility. He will talk about how hospitals, like the Lehigh Valley Hospital are using medical technology to reduce costs and improve the quality of service. This should be a interesting townhall for a variety of people in the Ustream.TV community.

You can join the discussion and watch the stream at http://www.ustream.tv/channel/mccain-townhall

For more information on this event please visit:
http://www.johnmccain.com/healthcare/

Who are you supporting and why? Post your candidate and reasons as a comment! Let’s get a good discussion going..

Regardless of your political ideology, remember, it’s our civic duty to vote.

New Features!

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Login and Signup

We updated our login and registration process to make it easier for registered Ustream users to login and start their broadcasts, and for new users to sign up for a Ustream account. Another cool thing we added was OpenID capability. Users will now have the option of logging in with their OpenID or their Ustream username.

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Twitter Tab

Tweet tweet tweet….We have added a Twitter tab to the broadcaster console. Broadcasters will now be able to log into their Twitter account and send out tweets right from the Ustream broadcaster console, making it easier for broadcasters to keep their Followers updated on their Ustream activities.

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Direct to YouTube

Want to send your Ustream recorded video straight to your YouTube account right after you recorded it? Now you can because we’ve added a “Save to YouTube” button to the broadcaster console. After linking a YouTube account to your Ustream account in the My Profile section, you’ll be able to send your Ustream recorded videos to YouTube right after you’ve recorded it.

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Larger Video Players

They are bigger! Enough said.

About Us

We have also updated our About Us section with a few new bits of info and a new look. Please feel free to peruse it to find out more about Ustream as a company.

Get It Embedded: How to Attract Viewers to Your Live Shows, Part 2

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Inspired as I was by Matt’s Social Marketing entry, I wanted to add my 2 cents worth on the topic: embedded syndication.

By the way, we are completely open to your tips and tactics on how successful ways of promoting live online shows. Leave them in the comments, or write an entry about it in your own blog for us to link to.

Syndication: Get It Embedded

Sometimes it’s hard to get people to watch a show at a prescribed time. Instead of getting viewers to come to you, try going to where the eyeballs are already at.

Whenever possible, embed your stream on web properties that already have inborn traffic. Get stakeholders involved in promoting the show, and while you’re at it, give them your embed code to throw up alongside any online promotion they might do. Think strategically about all the stakeholders involved in your content, if/where they have an online presence, if any other web properties might be interested in these stakeholders, and how to get your stream up so that it makes sense for everyone involved.

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For example, if you have a guest musician on your show, have them throw up an embed to the video right on the destination page they might be promoting their appearance, whether it be a Myspace, a blog, or any other online social media presence. Perhaps this artist has an online fan club that might be interested in the content – shoot ‘em an embed code along with the URL. Perhaps the artist himself can put out a call in the beginning of the show to have his fans throw up the embedded video on their pages. And so on and so forth until the point of diminishing return.

It’s a way to hypnotize convert entice eyeballs that happen to be on any given stakeholder site during the actual live stream. The embed code is short, easy, and innately promiscuous; don’t be shy about sharing it far and wide!

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Social Marketing: How to Attract Viewers to Your Live Show

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As opposed to a blog post or a YouTube video, which are static and people can view at their leisure, your Ustream show is live and you must undertake the difficult task of grouping your viewers together concurrently and at a specified time. Through a combination of long and short term announcements you can use Social Marketing to capture their attention.

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Your Blog:
The important thing about your blog is that your subscribers will read it at some point. It might not be now, or in an hour, but chances are they will see the post before the day is over. You won’t be able to use your blog to get instant viewers, but it is a great place to notify them of future shows. Think of it as planting a seed… some will remember and some will forget, but either way they definitely hear about your show (this helps because when you post about it later on Twitter they will remember the blog post). (Tip – Announce your upcoming show three days before – then mention it again the day of)

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If Twitter wasn’t your best friend, it is now. Become intimate with this beautiful tool because it is the best way to get instant viewers. Post a message to Twitter ten to twenty minutes before you go live – this way your followers can put aside time and they know its coming up. Post again once you go live. Truth be told a lot of people will forget that you’re going to do a show, especially if its your first time. Twitter is the perfect way to remind them. (Tip – Don’t just spam a link to your show, make sure to keep it friendly and human, maybe ask a question. Then be sneaky and inconspicuously put the link in.)

Newsletters, Social Network Messages:
Use sparingly! I know it, you know it, everyone knows it – Spam sucks. Do not spam. Newsletters and other ways of messaging are good ways to notify potential viewers, however you must do it with tact. Once in a while is fine just don’t use a lot of exclamation points and keep it simple. If they get annoyed then stop immediately – you’re doing something wrong and continuing will only hurt you.

Thats today’s short Social Marketing lesson.

I’ll be posting a series of these so you should probably subscribe to the blog. If you have any questions, or different ideas leave a comment and I’ll respond. Even better – if you have different ideas – go write your own blog post and then send me the link!

(Follow/talk to us on Twitter)

PlayCafe Doesn’t Think You Can Beat Jeopardy Legend Ken Jennings… (Psh…its not like he knows trivia or anything…wait…)

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PlayCafe is ruining my life. They are on for so many hours a week… they’re destroying any productivity I used to have.

Damn you!

If I’d somehow managed to pull away from their entertaining grasp I’m completely screwed now – They’ve incentivized my obsession by bringing in Ken Jennings as a guest host slash player! Ken Jennings! The same man who won 74 games in a row on Jeopardy!

So as a player he’ll be competing against everyone. Now, listen closely, I’m putting my faith in you guys – you must beat him for me. This is your mission. Spread the word and lets discuss in the comments what trivia questions we think will come up (or tweet us @ustreamtv)

Ken Jennings is going down!

What is PlayCafe?
PlayCafe.com is the first internet TV network for game shows. The site streams live, online games with hosts that let anyone play, chat with hosts and other players, form teams, call the studio, contribute questions, and win a variety of prizes, including gift cards, Nintendo Wiis and up to $1,000 in cash. PlayCafe is funded by A-list investors including First Round Capital and founded by alumni of PayPal and Google. For more information, please visit us at www.playcafe.com.

Ustream is Better Than Sliced Bread

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(these stats are taken from twist.flaptor.com – it shows how often a keyword is used on Twitter (follow us!))

Everyone seems to compare themselves to their competitors – they brag about numbers and whatnot – but this is completely different. Think of the possibilities… do people talk more about Ustream or ice cream? Black shoes? Horror films? You, like me, could spend hours checking who wins. Don’t fret though! I did all the research for you, so just sit tight and enjoy these glorious stats.

First up we got candy.

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Now if you were wondering what was better, Ustream or Happiness. Well look no further – the jury is in and people would take Ustream over Happiness any day!

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I’ll let you find the rest. However I’ll leave you with one more… Whats the coolest thing since sliced bread? Oh yes fellow Ustreamers, its Ustream.

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Leave comments and tell me other funny ones. OR even better write your own blog post and then link me to it in the comments.

If you couldn’t make this years Web 2.0 EXPO – Blogtropolus’ has your back. LIVE NOW!

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Web 2.0 – bubble? Maybe? Lets not get into that. Instead go head over to the Blogtropolus stream of the Web 2.0 Expo.For the duration of this conference they will be conducting interviews of “Tech’s most Influential”. Yes, they are the ones doing the interview… but don’t forget about the chat. They can see it – so post your questions and maybe you will become the interviewer *wink wink*.

For a full line up heres the schedule straight from blogtropol.us

Scheduled Live Programming (all times PDT):

Wednesday
- 10am – 1015am
- 1230pm – 100pm
- 530pm – 600pm

Thursday
- 10am – 1015am
- 1230pm – 100pm
- 530pm – 630pm

Friday
- 10am – 1015am
- 200pm – 230pm

Webware 100: Oops, we did it again

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Webware 100: they say its sweetest the first time you win one. And it was.

But it’s extra gratifying this time around for a wholly different reason, when we were awarded for the the 2008 edition of the prestigious award, making it two years in a row. In fact, it was so gratifying, we made a graphic banner to celebrate!

The first reason being, we did not make a deliberate push to our Ustreamers to vote. That means you all, our beloved Ustreamers, voted for us out of your own free will and discovery! In fact, if you voted for us, don’t forget to leave a comment saying so, so that this appreciation is not without a few names. Or at least an online moniker to shower with intentional appreciation.

The second reason being, this year we made Rafe Needleman’s “Top 10″ list of Webware Award winners. Adding another layer of editorial selectivity to an already selective group of award winner? Well, you can see why it’s like winning Webware 100 for the first time, all over again.

And for those that have no idea what Webware 100 is, here is the one sentence description from Webware themselves: The 100 top Web apps, 10 each in 10 categories, according to Webware users and the fans of the products that were finalists in the awards.

Or just head on over here to see all top 100 web apps, including all ten from Google. Yes, you heard correct: The Google literally accounts for 10% of the Webware 100, by my count. No, wait, Picasa makes 11. And some of these companies look ripe for the picking by The Google before Webware 100 comes back around for 2009. Which one, you ask?

Hint: it starts with a Y and ends with an exclamation point. Let the speculation begin!

ROFLCon To Be On Ustream!

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Shoe on head” and the “Rick Roll”  are the main internet meme’s Ustream has witnessed, however there are hundreds more out there. To come up with these ideas its well known that the internet culture walks a fine line between insanity and genius – luckily there’s an entire convention dedicated to discussing, documenting, and celebrating them: Oh yes, thats right, it’s ROFLCon.

“Mix up a bunch of super famous internet memes, some brainy academics, a big audience, dump them in Cambridge, MA and you’ve got ROFLCon.

The conference is slated for April 25th and 26th of 2008.

It’s a group dissection of internet culture. What makes it work, why it works, how it works. We’ll talk about where internet culture has been and where we think it’s going.

Then, there’ll be parties. A music show, with memes performing their work live. And then a big blowout party at the end, with everyone dancing and rocking out.

Needless to say, this might be the most important gathering since the fall of the tower of Babel.” (taken from roflcon.org)

ROFLCon is taking place April 25 – 26. Stop by to see all your favorite internet super stars. If you aren’t laughing one minute in then something is seriously wrong with you.

Matthew Ebel is Awesome

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He’s been called a soulful white guy, an acoustic geek-rocker, and the love child of Elton John and Billy Joel. His fans know him as everything from Matthew to Birdman to simply “Hot Wings”. Whatever you call him, though, Matthew Ebel is more than just a singer-songwriter, he’s a space pirate captain that takes his fans and friends beyond the mundane.

 

Matthew Ebel has been broadcasting hour long concerts every Wednesday at 2PM EST, and so far, he’s totally rocked. He’s ridiculously entertaining, and a ton of fun to watch live.

Whether you’ve never heard of him, or are a long time Ebel lover, you have to check out his concerts!

You can watch him live here: http://www.ustream.tv/channel/matthew-ebel-on-tour , and if you love him as much as I do, you can buy a CD or 6 here: http://www.matthewebel.com