Until now, candidates and politicians have used the Internet to get messages out and raise money. Ustream gives them a way to engage voters in a real conversation.
For most of the history of politics and television, candidates have sought to control the message with spin doctors, attack ads, and sound bites. Ustream lets candidates cut through these layers of obfuscation and engage directly with voters in a way that no recorded video can.
In a real sense, Ustreaming is a throwback to an earlier era, when politics was a live event and politicians would take the train from town to town, trying to appear before as many voters as possible.
We invite all candidates to join John Edwards and Chris Dodd in Ustreaming. It’s the right tool to provide interactivity, participation, and authenticity.
But don’t take it from us–here’s what other bloggers had to say:
Jennifer Jones: “The use of social media will decide the outcome of the election.”
Ustream advisor Shel Israel: “The internet is beginning to restore the democracy part of the elective process.”
Ustream advisor Jeremiah Owyang: “The web is empowering everyone to communicate and for figures in power to reach others, and be more human.”