Are You Ready for Streaming Video?

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Sure, video has become the communication platform of choice among enterprise businesses, but how do you know if your organization — not to mention your network — is ready to make the leap?

In our next webinar, Ustream Director of Product Marketing Bob Lee will help you address this question using research data from Frost & Sullivan.

Register to join us on July 9 at 11 a.m. PT for “Is Your Organization (and Your Network) Ready for Streaming Video?” You’ll learn

  • The benefits of video for B2B and B2C businesses
  • The 5 criteria for enterprise video platforms
  • The advantages of live versus recorded video
  • The network requirements and production needs for setting up a streaming video presence

Reserve your spot today, and we’ll see you on July 9!

Streaming Video Engages Employees on Any Device, Anytime, Anywhere

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As enterprises face the challenge of managing a global workforce, live streaming video is becoming a must-have resource. By live-streaming employee meetings, training and executive presentations, companies can deliver their messages in a format that unites teams across borders and allows real-time interaction.

According to a recent white paper by Wainhouse Research, more than half of all organizations surveyed (51 percent) reported than they have implemented online video in employee training applications, with 47 percent using video for executive presentations.

To support this growing trend, we recently launched Ustream Align, the industry’s easiest and most scalable video platform with enterprise-grade security. Enterprise clients now have a secure tool designed specifically for their various internal communications needs.

Employee Interaction

Live streaming video allows enterprises to communicate in real time with employees around the globe — and not just for big events like annual town halls. Ustream client Zuora, for example, broadcasts its weekly meetings to employees across nine time zones. “Ustream has been a big part of helping us keep that small company feel,” notes Zuora Founder and CEO Tien Tzuo.

Training

Using streaming video for employee training allows enterprises to save thousands on travel, accommodations and facility rental fees. Unlike pre-recorded video, a live stream allows employees to have questions answered in real time, exchange ideas and even collaborate on solutions.

One organization making effective use of live video as an educational tool is online training destination CreativeLive. Each month, the company broadcasts up to 200 hours of live training sessions, attracting as many as 20,000 registrants for shorter trainings and 150,000 for multi-day events.

Executive Presentations

It takes more than an email to unite your team behind a mission. Streaming video enables CEOs and other top leaders to share their vision with employees in multiple locations using any device in real time, to answer questions, and to encourage discussion and debate.

As Ustream CEO Brad Hunstable recently noted, “Video, especially live, is a powerful medium to engage and communicate with a broad audience in a way that helps create a greater understanding and alignment with corporate goals.” By leveraging the power of live streaming video, enterprises can build a better-informed, better-trained and more highly engaged workforce that’s fully aligned with their goals for the future.

Engaging Your Team with Ustream Align

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In today’s global and mobile economy, team members are as likely to be located across an ocean as down the hall. With a workforce on the go and spread across multiple locations — even multiple continents — top leadership faces a unique challenge in the need to create a cohesive culture and to communicate their visions.

More and more executives are turning to live video streaming to help them communicate with their global teams on a personal level — without the travel expenses.

Ustream Align offers organizations a platform with enterprise-grade security for their all-hands meetings, executive chats, shareholder meetings, town halls, trainings and other internal communications. David Gibbons, Ustream VP of Marketing, will be giving a step-by-step product demonstration and sharing the best practices of our most successful Ustream Align partners, join us on June 25 for our next webinar, Using Ustream Align for Internal Communication Needs.

Live Tech Keynotes to Stream Apple WWDC 2015 Keynotes

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When Apple’s annual Worldwide Developers Conference (WWDC) kicks off today, audiences around the world will be able to join in live via the Live Tech Keynote (LTK) Ustream channel.

LTK commentators John Coles, Joe de Max and Brian Monroe will deliver live coverage from San Francisco’s Moscone Center from June 8 through June 12. The event’s proceedings are expected to cover the upcoming iOS 9, OS X operating system, iTV and more. Keynote speakers will include GoldieBlox Founder and CEO Debbie Sterling, Walt Disney Animator Floyd Norman, and California Institute of Technology astronomer Mike Brown.

To follow all the action, tune in to the LTK Ustream channel beginning today, June 8 at 10am Pacific Time.

Inform, Educate and Inspire Your Team With Streaming Video

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It’s no secret that U.S. businesses are experiencing an engagement crisis. A recent study revealed that 70 percent of American workers are not actively engaged or are actively disengaged, leading to approximately $500 billion in lost productivity.

So, what’s an organization to do? Raise salaries? Increase benefits? Offer more vacation? Not necessarily.

A closer look shows that what’s missing from employees’ lives is engagement. 72 percent don’t understand their companies’ strategies, and 64 percent would like to hear from leadership more often.

That’s where live video comes in.

To find out how, join us on June 11 for our next webinar, Using Video to Inform, Educate and Inspire Your Team. You’ll learn the secrets of successful CEOs for

  • Crafting an effective internal communications strategy
  • Using video to share knowledge and empower employees
  • Producing effective internal video communications

Reserve your spot now

Streaming Your Way to Marketing Success

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Marketers across industries, from Fortune 100 companies to small businesses, are facing the same problem: How can we rise above the noise and get our message through to our audience?

A recent study by the University of California, Davis, revealed that the average person is exposed to 100,000 words every day — the equivalent of an entire novel. It’s more challenging than ever to deliver a message that not only engages your audience, but that they’ll retain and recall later.

This is the challenge that Ustream’s David Gibbons addressed in our webinar “Streaming Your Way to Marketing Success,” co-produced by MarketingProfs.

Watch the webinar recording to learn

  • Why marketers can look to television —particularly live television — as a role model in engaging audiences
  • How live video outperforms recorded video in terms of average viewing time
  • How Salesforce combined live video with social streaming to share its CEO’s keynote address with 50,000 people around the world — and LiveAd to capture new visitors
  • How Sony used live video to broadcast the PS4 launch event to a worldwide audience of 8 million viewers — in eight different languages simultaneously

Watch “Streaming Your Way to Marketing Success” now

Audience engagement is key to getting your message heard and remembered.

Audience engagement is key to getting your message heard and remembered.

Gain New Customers Through Multichannel Live Video Engagement

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In a marketplace that becomes noisier and more crowded every day, marketers are looking for new ways to engage customers for their products and services.

In the search for new ways to connect, many marketers are turning to an old-school medium for inspiration: television. The average American spends 34 hours each week watching TV, and live events such as the Super Bowl consistently attract audiences of 100,000 or more.

Today’s customers not only crave real-time content, but they also want a seat at the table — the chance to interact and take part in the event as it’s happening.

Ustream delivers on both counts, as detailed in our white paper Gaining New Customers Through Multichannel Live Video Engagement. Download a copy to learn

  • How Martha Stewart used online video to launch a new brand of home paint, attracting 80,000 viewers who watched for an average of 10 minutes each
  • How HBO promoted the DVD box set of “True Blood” through live online video — and used LiveAd to grow the event’s audience to 135,000
  • How iStrategyLabs created a live video campaign to help a small ale brand improve its brand engagement, resulting in sales that exceeded the company’s annual goal by 13–14 percent

Download Gaining New Customers Through Multichannel Live Video Engagement now

What Should Your Organization’s Leader Care About The Most?

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Forty years ago, the vast majority (83%) of a business’s market value was invested in tangible assets such as currency, equipment, land, and other property. Today, 84% of the market value of a business comes directly from its people:

  • their knowledge and skills
  • the services they provide
  • the products they build
  • the intellectual property they create

People represent the greatest investment and the largest expense of most organizations. Leaders must find and develop and retain the people they need, lead those people through the inevitable tough times that arise, and build an organization that is diverse and ready to meet the constant changes and challenges of the 21st Century. This is what keeps your CEO awake at night.

To be effective, today’s leaders must communicate effectively with the people they lead. No matter the worker’s age, education, or role within the organization, the more they know about the organization’s strategy, challenges, values, culture, and other attributes, the more engaged they are and the more they can contribute. Even more importantly, the more they WANT to contribute.

We hope that you will join Ustream on Wednesday, May 27 at 2 PM Eastern / 11 AM Pacific as we kick off a series of webinars that will:

  • Examine the value of effective communications within organizations
  • Outline the risks and results of a failure to communicate
  • Discuss examples of successful communicators and
  • Give you guidelines and practical advice on how to improve your organization’s internal communications

Register for the May 27 webinar: 3 Things CEOs Worry About the Most and How Communications Can Help”

Use Ustream Channels to Improve Organizational Communications

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Have you ever wondered how you can improve your communications with your employee’s? Have you considered using video? Channels can help you segment your video content, while making it easy to find and consume. Avoid being exposed to an overbearing amount of content that is irrelevant to your department at work.

 

Here are seven ways to improve your internal communications with video channels:

The CEO Town Hall Channel

This channel is used for leadership to communicate organizational strategy, provide updates on company business, and educate the entire organization on the issues and ideas that are critical to driving the success of the business. Dedicating a video channel for Town Hall meetings provides management with a platform that enables them to share their vision with employees, and engage with them to transform the vision into a reality.

The Human Resources Channel

Human Resources teams often use a dedicated channel to provide employees with updates about benefits, regulatory changes, training content, and opportunities. Many organizations turn to video to help explain benefit options, describe the enrollment process, and clearly guide employee’s on how to choose their plans.

The Sales Enablement Channel

Sales people are frequently busy and need up-to-date information about products, services, pricing, competitors, customers, and markets. Many of our customers dedicate a channel to Sales Enablement to provide a quick, one-stop shop for information about the company’s products and services, market updates, and pricing information to help the sales team perform their job more efficiently.

The Partner Channel

Many organizations leverage partners and resellers to sell and service their offerings. Like your sales teams, these partners need up-to-date information about your products and services, pricing changes, market updates, and more. A Partner Channel enables you to tailor this content and makes it easy for your partners to view the content they need.

The Customer Service and Support Channel 

Your Customer Service and Support team engage with customers on a daily basis. Building a Customer Service channel enables you to provide your service team with updates about company products, services, and campaigns that may affect their workload. The Customer Service team can also use the channel to inform the rest of the organization the critical issues customers are experiencing.

The Marketing Channel

Most of us think of Marketing as an outward facing function, but the Marketing team can also help the rest of your organization by leveraging their channel to create an internal pipeline of updates about the market, products, success stories, and information on upcoming campaigns that will help everyone stay informed and aligned.

The Engineering Channel

The people who build our products and services need a voice too. The Engineering channel can be used to share information about upcoming products, services, prototypes, and product initiatives that are under consideration. Since this information is often confidential and proprietary, it is important to have a security feature that ensures your information stays within your organization.

 

Channels are simple to set up and because the concept of channels is a familiar one, your viewers will find it easy to find and view the content. Channels are a benefit for both you and your viewers and the effective use of them can significantly improve your organization’s communications and boost productivity.

For more information about Ustream Align and how channels can improve your internal communications strategy, contact us at (800) 778-3090

 

Ustream VP of Marketing to Speak at Streaming Media East

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When thousands of online video pros pour into New York City for Streaming Media East 2015, Ustream VP of Marketing David Gibbons will be among the speakers sharing the stage.

On May 12–13, the New York Hilton Midtown will host more than 2,000 online video professionals for two days of content covering the latest in live webcasting, encoding and transcoding, Over-the-Top video and TV Everywhere, monetizing content, and many other leading-edge topics in the online video world.

Gibbons will be a featured panel speaker for “Integrating Streaming, Video Conferencing, and Unified Communications Solutions” (Session B204) on Wednesday, May 13 at 3:15 p.m. in the Nassau Room. Among his fellow panelists are Harold Turk, Senior Engineering Advisor, Social and Collaboration Engineering, Aetna and Aaron Roe, Director, CTO/ITS, Deloitte Services LP, who will share insights on how enterprises are integrating video conferencing and live video streaming solutions to drive greater value for their organizations.

View the full conference agenda

For enterprises facing the challenges of adapting to a changing workforce and meeting the demands of highly engaged customers, video plays a vital strategic role for both internal and external communications in building understanding and relationships. Today, we stand at a communications precipice that requires businesses to leverage the absolute latest techniques and tools for the highest possible influence and alignment with customers and employees.

As video takes on ever-greater importance in many areas of business life, the paths between one-to-one and one-to-many communications have begun to converge. Join Gibbons and his fellow panelists as they explore the current implications of these developments and provide a sneak peek at what lies ahead.

See you in New York!