Mobile Live Broadcasting For All…by Ustream

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Over the past five years, Ustream went from a lone pioneer in the mobile live video space to the leader in an industry that became a cultural phenomena. Live video broadcast from, and to, mobile devices is literally changing the way people and companies communicate.

Last year alone, Ustream delivered over 75 million mobile live broadcasts, making it the most powerful, robust and scalable mobile live video platform in the world.  Now everyone has a satellite truck in his or her pocket.

Recently, a couple startups have generated a lot of attention around the idea that consumers can share live video on Twitter, leading to speculation that this capability might lead to new behaviors in content sharing for both consumers and companies. We wholeheartedly agree. In fact, we’ve been enabling the changing communications tide for some time:

  • Beginning 2010 and into 2011, more than 5 million viewed the Arab Spring democratic uprisings,
  • In 2011, 50 million viewers witnessed and communicated via Ustream during the Japan earthquake,
  • In 2011, a single citizen broadcast the Occupy Movement for 48 hours to more than 2 million viewers, earning him Time Magazine’s Person of the Year,
  • In 2012, anti-Putin protests broadcast to more than 8 million viewers caused Russia to attack Ustream, and
  • In 2014, citizens of Ukraine broadcast the uprising there to more than 10 million viewers.

To meet the needs of companies who want to leverage this behavior shift, we built a powerful set of APIs that allow anyone to create applications that stream live video from mobile devices.

Very soon, we’ll be announcing an addition to our APIs that makes it trivially easy for anyone to create countless variations on the Meerkat concept to leverage mobile devices and live video to communicate in new and creative ways, while leveraging social networks, like Twitter and Facebook, to share their messages.

To accelerate the development of these applications, Ustream is opening its live mobile broadcasting SDK and APIs to the public. Previously available only to Ustream internal developers, the SDK will allow any company to build a Meerkat-like or other creative live video solution and leverage Ustream’s live video platform for immediate scalability. The APIs and SDK will be free for developers to use to create and test their applications.

Soon, any company will be able use Ustream’s simple SDK to harness the communication power of live video, the ubiquity of mobile devices and the unmatched scalability of Ustream’s platform to market their brands or even communicate corporate direction internally. By bringing to market the ability to ‘build your own’ mobile streaming app, communications from brands, media companies and consumers can co-mingle for the ultimate streaming content experience. Whether it’s sports fans in the stands at a NASCAR race, participants in a triathlon streaming from a GoPro, or attendees at a major keynote at a trade show, more than ever brands and media companies will be able to share live experiences from the viewpoint of the consumer.

In addition to basic video sharing, Ustream is adding powerful enterprise class features like security, eCDN and SSO to deliver true business-ready capabilities. At Ustream, we believe that all companies will be media companies. Our goal is to help them unlock their creative potential with live video.

Developers interested in early access to the SDK should visit our landing page: http://www.ustream.tv/platform/live-broadcasting-sdk

Ustreamer Broadcasts Ferguson Shooting Live with Mobile App

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When two police officers were shot during a protest in Ferguson, Missouri early this morning, a Ustreamer captured and broadcast it live via their Ustream mobile application.

As of Thursday afternoon, the recording had more than 130,000 views. The integrated live Twitter feed has enabled viewers to comment on and share the developments in real time.

More citizens are taking a journalistic turn and broadcasting live breaking news via social channels. Just last year, three Ukrainians captured the attention of more than 50 million viewers with their coverage of the Kiev protests via their Ustream channel.

In 2014 alone, Ustream hosted more than 75 million broadcast sessions, and our mobile app — a vital tool for citizen journalists — has been downloaded more than 15 million times since it was introduced.

The days of waiting for the evening news to catch up on events are long since past, and citizen journalists are playing an ever-larger role in bringing events as they happen to a worldwide audience. Before a news station has time to deploy a crew, citizen journalists on the scene have already broadcast that live action to viewers across the globe.

You’ll find more broadcast coverage and chatter on Twitter using the hashtags #ferguson and #Ustream.

Improve Employee Engagement Through Live Video (New Webinar)

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Did you know that, according to a recent Gallup survey, 70 percent of all American workers are either not engaged or actively disengaged from their jobs?

It’s not just a morale issue. Employee engagement is having an impact on their employers’ bottom line, with the cost of disengaged employees accounting for $450–$550 billion in annual losses of productivity each year.

To reduce the growing challenges associated with disengagement in the workplace, executives are looking for a new, more impactful means of connecting with employees … and finding it in live streaming video.

Live video offers a tool for improving internal communication and driving higher levels of engagement. By broadcasting town halls and other events, senior management can communicate more clearly, more consistently and across all areas of the organization. Employees have opportunities to interact directly with executives in real time, which helps them better understand the company’s mission and to “get on board” with leadership’s vision.

To explore the benefits of live video in building an engaged workforce, Ustream is presenting a live webinar, Improve Employee Engagement Through Live Video, on Thursday, March 19 at 11 a.m. PDT. Webinar host David Gibbons, VP of Marketing at Ustream, will present a series of compelling reasons to integrate video into your employee communication strategy and highlight case studies about companies who are doing just that — with impressive results.

Join us on March 19 to find out how live streaming video can help you break the cycle of detachment and build a more engaged workforce. Grab your spot today!

South by Southwest (SXSW) to Highlight the Power of Online Video

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Starting on March 13, Austin, Texas will host thousands of interactive professionals from around the world when the South by Southwest (SXSW) Interactive Festival 2015 kicks off.

Online video will take center stage at several SXSW 2015 sessions, including

  • Netflix Shares a Decade of A/B Test Learning, Saturday, March 14, 9:30 a.m., JW Marriott, Salon D
  • Hyper-Reality TV and Online Video Are a Perfect Fit, Saturday, March 14, 9:30 a.m., Austin Convention Center, Room 18ABCD
  • Cultural Connections: TV, Digital and the New Mainstream, Tuesday, March 17, 5 p.m., Austin Convention Center, Ballroom E
  • Storming The Gates of the Digital Frontier, Monday, March 16, 12:30 p.m., Austin Convention Center, Room 18ABCD
  • Behind the Blue Screen: Video Stories from Iran, Monday, March 16, 3:30 p.m., Austin Convention Center, Austin Suite

At this year’s event, Ustream co-founder and CTO Gyula Fehér will take part in the panel for Made in Budapest: Half the Cost and a Day Ahead on Saturday, March 14 at 5 p.m. at the Hilton Austin Downtown. The panel will explore how Ustream and other companies couple the power of American sales and marketing with smart and affordable European engineers and designers.

Can’t make it to Austin? Follow the action on Twitter using the hashtag #SXSW.

Ustream Live Video Channel Racks Up 309 Million Views

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A Ustream channel broadcasting from a certain livecam in Decorah, Iowa has become the latest Internet video sensation. In fact, it is possibly the most popular live video of all time with more than 309 million views and 94,000 subscribers.

Slide1

The camera, operated by the Raptor Research Project, is located above a bald eagle nest, and last Wednesday night it captured the mother eagle laying her first egg of 2015. By Thursday morning, the channel has racked up an additional 181,000 views.

The Decorah eagles aren’t the only feathered friends building a worldwide audience on Ustream. The OKC Great Horned Owl-Cam channel broadcasts live from a second-story planter ledge at a home in Oklahoma City, where a family of Great Horned Owls made its home in 2012. Now in “Season 4,” the channel has more than 9,000 subscribers and has amassed more than 5.7 million views worldwide.

While these windows into nature are always appealing to a broad audience, they are also a testimonial to the power of live video. Live video is a powerful, tool engaging people with emotional content. Yet, it enables the broadcaster to reach a much larger audience than would ever be possible in-person at a live event. That’s why live video as a communications tool is gaining traction in the enterprise and being used to share exciting corporate events like conferences, product launches, shareholder meetings, executive presentations, trainings, and more.

Here are a couple of tweets you can use if you’d like to share this exciting event with others:

Eagle lays egg live: http://bit.ly/17AmVcC 309+ mil views, 35 days to #Ustreameaglet@foxnews http://fxn.ws/1z5vouW

Power of live video, 309+ mil views: http://bit.ly/17AmVcC, 35 days to #Ustreameaglet@foxnews http://fxn.ws/1z5vouW

Ustream CEO to Speak at IBM InterConnect 2015

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Ustream CEO Brad Hunstable will appear on stage at two sessions during IBM InterConnect 2015: The Premier Cloud & Mobile Conference.

Thousands will gather next week at the MGM Grand & Mandalay Bay in Las Vegas for the event, which features more than 1,500 technical sessions, 42 tracks, 8 streams, 3 general sessions, hundreds of hands-on labs and certification opportunities, and unlimited peer networking.

On Monday, February 23, Hunstable will take the stage as part of the IBM SmartCamp Global Finals to share his insights on entrepreneurship. The session begins at 4:40 p.m. in Room 312/317 of the MGM Conference Center, Level 3. Sandy Carter, General Manager, Cloud Ecosystem Development, IBM Corporation, will introduce Hunstable and pose a series of questions about his journey as an entrepreneur.

On Tuesday, Hunstable will appear on the influencer panel for “When Big Data Met Cloud.” The session begins at 11 a.m. in the Cloud Theater, inside the Solution EXPO in Mandalay Bay, Shorelines A/B (Level 2). The panel will discuss a series of questions about how organizations are leveraging the cloud for big data, including:

  • Are organizations using cloud and big data to their full potential?
  • What challenges persist in harnessing the power of cloud for big data?
  • How has the relationship between cloud and big data evolved over the last few years, and where is it headed?
  • Would all enterprises benefit from tapping the cloud for big data, and what are the criteria for an organization knowing whether it’s right for them?

All attendees are encouraged to live-tweet from the sessions using the hashtag #IBMInterConnect and to tag @bhunstable.

A selection of IBM InterConnect sessions will be live streamed via the Ustream platform by SiliconANGLE.  To check out the live streams, click here.

 

Century-Old Event Goes High Tech with Ustream

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When the nation’s top dogs take center stage next week at the Westminster Kennel Club Dog Show, viewers around the world will enjoy the event live via Ustream.

Dating back to 1877, the Westminster show is the second–longest continuously held sporting event in the United States, behind only the Kentucky Derby. Despite the WKC’s roots in the 19th century, it has embraced modern, high-tech communications with Ustream live video streaming to bring the action and emotions to viewers around the globe.

On Monday, February 16, beginning at 8 p.m. EST, the hound, toy, non-sporting and herding groups will be in the spotlight. On Tuesday, beginning at 7:30 p.m. EST, viewers will enjoy the sporting, working and terrier groups … and the highly anticipated Best in Show announcement!

Of course, the event entails far more action than can be captured on a single channel. That’s why the Westminster Kennel Club has dedicated 8 Ustream channels to bring you live action from every single ring, plus a live Twitter feed tracking the hashtag #WKCDogShow.

For a list of breeds, ring assignments and schedules, check out the 2015 Judging Program.

By the way, the Ustream team has a number of four-legged coworkers who will be watching and rooting online for their favorites. Here are the dogs of Ustream:

'kui

‘kui

Odie

Odie

Lucy

Lucy

Maverick

Maverick

Aja

Aja

Ray

Ray

Meagan

Meagan

Valentino

Valentino


To follow all the action from the Westminster Kennel Club Dog show, visit any one of their channels (see list above) beginning at 8 p.m. EST on Monday!

Wainhouse Research: Businesses Finding Fresh Applications for Live Streaming Video

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Town halls and employee training? According to a recent survey by Wainhouse Research, these tried-and-true applications for live online video are quite popular. And these days, hyper-connected businesses are taking one-to-many video further. Much further.

Read the full report here.

In a survey of more than 1,000 executives, Wainhouse discovered that “employee training” and “executive presentations” top the list in terms of the most common one-to-many video applications, coming in at 51% and 47%, respectively. Take a closer look at other responses that scored 40% or higher and you may find some surprises, including

  • Customer service
  • Corporate branding and advertising
  • IT support
  • Product launch
  • Trade show presentation
% of Enterprises Deploying Various One-to-Many Video Applications

% of Enterprises Deploying Various One-to-Many Video Applications

The report goes on to present three case studies — CreativeLive, iStrategyLabs, and This Week in Tech (TWiT.tv) — each of which demonstrates that “live online business video is emerging as a viable alternative for a wide array of corporate communications uses.”

For more results from the survey and their implications on the future of live streaming video for business, you can read the full Wainhouse report here.

Super Bowl, Puppy Bowl and Ustream?

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On Sunday, February 1, millions of viewers will tune in to enjoy the Super Bowl and the surrounding interviews, reports, highlights and analysis. As you know, more and more of that video content is going online.

For example, NBCUniversal has announced that it will offer “Super Stream Sunday,” live-streaming 11 continuous hours of content related to the Super Bowl. And, many fans of the Seattle Seahawks are already familiar with the team’s popular Ustream channel, which boasts more than 3,000 subscribers and over 1.2 million views. What they may not know is that the Seahawks organization also uses Ustream for internal communications and live-streaming press conferences.

Another client unrelated to football for most of the season, uses their Ustream channel to broadcast football practice sessions for their ‘athletes.’ Yes, for those who prefer their running backs with four legs, Animal Planet will be live-streaming pre-game practice for the Puppy Bowl at http://www.apl.tv/puppy-bowl.htm starting Friday. In this annual favorite, puppies of all breeds take to a miniature field to “play in a winning combination of terrier tackles, touchdowns, puppy penalties, fumbles and Fido first downs.”

What will you be streaming on Super Bowl Sunday?

Engage! Using Live Streaming Video to Build Employee Involvement

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Researchers from Deloitte recently asked more than 2,500 business and HR leaders to rate the urgency of numerous business issues, ranging from workforce capability to diversity and inclusion. No less than 79 percent of respondents rated the issue of employee retention and engagement as “urgent” or “important.”

And how are they doing on that front? Not so great, according to a separate survey by Gallup:

An alarming 70% of American workers are not showing up to work committed to delivering their best performance, and this has serious implications for the bottom line of individual companies and the U.S. economy as a whole.

What’s a CEO to do?

Smart leaders are realizing that, if employees are going to be engaged in their work, they need a direct line to top management. From the mailroom to the boardroom, employees need to know the organization’s mission, they need to know what success looks like, and they need to know that management cares — and they don’t want to read about it in an email.

That’s where live streaming video comes in.

Live streaming video offers employees real-time engagement with top leadership, whether those leaders are delivering prepared presentations or answering questions off the cuff at a virtual town hall. It builds a personal bridge that can fuel a whole new attitude toward the organization and the employee’s role within it.

Take a look at what Ustream client Zuora did when its employee base grew to span across nine time zones. By taking the company’s weekly meetings online via live video, Founder & CEO Tien Tzuo was able to bring Zuora’s workforce “under one virtual roof,” where employees could interact and ask questions in real time. “Ustream has been a big part of helping us keep that small company feel,” says Tzuo. “[It] allows us to create a really rich, interactive experience.”

How can live streaming video help you create a more engaged workforce? Learn more from by registering for our webinar “Business Use Cases for Live Video Streaming” here.