AP brings you live interviews with tech, film, and music industry leaders. Check out the broadcast to learn more about some of the greatest innovations and ideas of coming out of SXSW 2012.

Interviews will be hosted by MTV's Abram Boise. twitter.com/abramboise

Download The App: http://itunes.apple.com/us/app/ap-mobile/id284901416?mt=8

Tune in Monday, March 12 - Thursday, March 15 to catch all the live action from the AP Mobile booth.

Monday 3/12 12:00pm Hugh Forrest, Director, SXSW Interactive How to make the most of SXSW Interactive

12:20pm Craig Aaron, CEO, Free Press Media Consolidation and the future of the internet

12:40pm Barbara Brown Wilson, Director, Center for Sustainable Development Design for Social Innovation and Public Good

1:00pm Bill Adair, Editor, PolitiFact New forms of journalism

1:20pm Elizabeth Ngonzi, NY University Heyman Center for Philanthropy & Fundraising Africa, Tech & Women

1:40pm Kurt Abrahamson, CEO ShareThis Having an audience

2:00pm Joe Trippi, political strategist How Social Media Imperils Political Parties

2:20pm Bob Parlee, Parlee Cycles If prius were a bike

2:40pm Ariel Waldman, founder, Spacehack Make Things with Science

3:00pm Dave Boyce, CEO, Fundly The future of money

Tuesday 3/13 12:00pm Adam Gazzaley, Director, Neuroscience Imaging Center Multitasking

12:20pm Staci Baird, Gabriel Sama, Internet & Social Media Strategist Audience-Centric media

12:40pm Kaho Abe, Fellow Eyebeam Art & Technology Center Art and technology

1:00pm Max Linsky, Founder, Longform.org The Curators and the Curated

1:20pm Doug Marnaro, President/co-founder liquidspace.com How to Run a Social Site and Not Get Users Killed

2:00pm Nadav Aharony, PhD candidate, MIT Media Lab Social Mechanisms with Mobile Phones

2:20pm Leslie Saxon, MD, USC Prof Clinical Medicine Motivate Healthy Behavior Using Games

3:00pm Eva Galperin, International Activist, Electronic Frontier Foundation User privacy, social networking sites, law enforcement

Wednesday 3/14 12:00pm Bob Gruen, famed rock'n'roll photographer The Artist's Image

12:20pm Matt Conn, Dr. of Pages/Founder, Rootmusic.com No Label, No Manager, No Problem?

12:40pm Michael Schneider, CEO Mobile Roadie Mobile music sales

1:00pm Christie Manning Marchese* social action and film

1:20pm Lauren Rae Levy Celebrity Stylist & Fashion Guru

1:40pm Adam from Monstro SXSW chart so you can see which bands are breaking out this week

2:20pm Vickie Nauman* Music and Devices, what's working?

2:40pm Hugh Forrest, Director, SXSW Interactive* How to make the most of SXSW Interactive

3:00pm Kirk Schroder, Schroder Fidlow, PLC Clearing Rights: What "Borat" Wrought

Thursday 3/15 Freestyle Interviews and App Demos